DataEQ vs. LiftIgniter Real-time Personalization Platform

If you are looking for an analytics product that doesn't just monitor, but also listens to online conversations then BrandsEye is the ideal tool.

LiftIgniter is well suited for:

• Media companies without the resources to develop their own content recommendations systems.
• eCommerce companies who want to get product recommendations live onsite quickly.

LiftIgniter is less appropriate:

• Organizations with a shallow content set onsite.

• Reporting
• Customer support

• It does a good job recommending content that is related to the current story a user is on.
• It does a good job not recommending content the user has already viewed.
• It does a good job being a recommendation engine for disparate sites with related content.

• A super-lite "budget" account option for short-term projects.

• Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
• The LI Dashboard has limited features.

The local support for us is key, and Amy, our account manager, is a legend. We couldn't be happier with BrandsEye.

It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.

• As I have only been using the software for approximately 3 weeks it is difficult to say.

• Increased time on site
• Decreased bounce rate
• 5-15% CTR for users which saw recommendations