DataEQ vs. Tracx

DataEQ

5 Reviews and Ratings

Tracx

19 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
DataEQ	Score 8.3 out of 10	Enterprise companies (1,001+ employees)	BrandsEye is a South African reputation management and social media monitoring system competing with vendors like Trackur. BrandsEye scours the social web for mentions and uses crowdsourced analysis to judge sentiment.	N/A
Tracx	Score 7.0 out of 10	Enterprise companies (1,001+ employees)	Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…	N/A

Pricing

DataEQ

Tracx

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
DataEQ	Tracx
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

Enterprise focused solution, with pricing based on data volumes

—

More Pricing Information

Community Pulse
	DataEQ	Tracx
Top Pros	Pro Social media Pro Client service Pro Easy to use	Pro User friendly Pro Social media Pro Customer service
Top Cons	Minus Friendly system Minus User friendly system Minus Search filters	Minus Social platforms Minus Real time Minus User interface

Best Alternatives
	DataEQ	Tracx
Small Businesses	Simplify360 Score 7.8 out of 10	Publer Score 9.8 out of 10
Medium-sized Companies	Emplifi Social Marketing Cloud Score 8.9 out of 10	Social Suite by Reputation.com Score 9.3 out of 10
Enterprises	Emplifi Social Marketing Cloud Score 8.9 out of 10	1-Social Score 8.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	DataEQ	Tracx
Likelihood to Recommend	8.3 (4 ratings)	9.0 (9 ratings)
Likelihood to Renew	- (0 ratings)	8.3 (4 ratings)

User Testimonials
	DataEQ	Tracx
Likelihood to Recommend	BrandsEye If you are looking for an analytics product that doesn't just monitor, but also listens to online conversations then BrandsEye is the ideal tool. Edith Londekile Ngcobo Social Media Manager, Content Curator, Producer Read full review	Tracx Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited Incentivized Verified User Anonymous Read full review
Pros	BrandsEye Reporting Customer support Verified User Anonymous Read full review	Tracx Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit. There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day. Incentivized MacKenzie Teskey Associate Community Manager Read full review
Cons	BrandsEye A super-lite "budget" account option for short-term projects. Leonie Mollentze Owner Read full review	Tracx Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull. Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	BrandsEye No answers on this topic	Tracx Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance. Incentivized Verified User Anonymous Read full review
Alternatives Considered	BrandsEye The local support for us is key, and Amy, our account manager, is a legend. We couldn't be happier with BrandsEye. Jeffrey Denning Community Manager & Social Media Analyst Read full review	Tracx I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time. Incentivized Bryan Nye Social Media Analyst Read full review
Return on Investment	BrandsEye As I have only been using the software for approximately 3 weeks it is difficult to say. Verified User Anonymous Read full review	Tracx We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion. Incentivized Bryan Nye Social Media Analyst Read full review
ScreenShots	DataEQ Screenshots	Tracx Screenshots