What users are saying about
70 Ratings
70 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Brandwatch

Brandwatch is great for ongoing monitoring using defined categories. It's brilliant at segmenting and displaying data how you need it, especially when you know what data you need and how you need to see it. It's not the best when you don't quite know what you're looking for, and when time matters - there aren't many good tools for quickly applying filters or using AI to identify patterns, though that's getting better as they continue to merge Crimson Hexagon technology, so I'd continue to watch this space.
No photo available

Pros

Brandwatch

  • Brandwatch is great with bulk changes in mentions, which I believe is also a USP as I haven't seen any tool do that (I have checked out many).
  • You can bulk tag, change sentiment, add rules, add categories etc. to mentions.
  • From tagging and rules comes good analysis of mentions. Once categorised, you'd be able to understand what are people taking the most about - in a negative or a positive way. Say a telecom company wants to know why people don't like my services - is it the network, or customer service or something else. Do people from a particular city complaint a lot?
  • Brandwatch also does a good job at capturing a huge amount of mentions from 90M+ websites. That's 2x or 3x more in some cases than the few leading enterprise listening software.
  • It also provides the maximum number of metadata per mention thus giving maximum scope of slicing the data and analysing in different ways.
Ravinshu Saneja profile photo

Cons

Brandwatch

  • I'd like more ways to manipulate the data in the dashboard.
Will Hall profile photo

Likelihood to Renew

Brandwatch

Brandwatch 8.1
Based on 3 answers
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
No photo available

Usability

Brandwatch

Brandwatch 8.4
Based on 4 answers
Great clean user interface. Uncluttered Intuitive and simple. It guides you through the set up of all of the elements that you need to successfully monitor your brand.It's easy to customise. You can make multiple personalised dashboards
Matthew Watkins profile photo

Performance

Brandwatch

Brandwatch 7.0
Based on 1 answer
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
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Support

Brandwatch

Brandwatch 9.1
Based on 2 answers
I've never had to recur to any "extra" support, as Brandwatch have always been at hand whenever I needed a hand. That aside, Brandwatch always lets me know whenever something goes wrong, so I don't have to leave it to guesswork. That said, I've only had something going wrong just once in over one year, so my level of satisfaction is pretty high.
Ben Donkor profile photo

Online Training

Brandwatch

Brandwatch 6.4
Based on 1 answer
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar.Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
Luis Fernando Martinez Funes profile photo

Implementation

Brandwatch

Brandwatch 9.1
Based on 2 answers
Not that I can think of.
Edward James Bass profile photo

Alternatives Considered

Brandwatch

Of the software we evaluated Brandwatch gave us the best quality results and freedom of configuration. Better job of recovering past mentions. It has a more comprehensive choice of Boolean operators, giving complete control over search criteria. R6 is limited to basic operators. Brandwatch comes with the ability to set up own categories, rules, free out of the box. The others have it as an add on or don't do it. Socialbakers is not really a good comparison as it has a different usage set. They could be complimentary
Matthew Watkins profile photo

Return on Investment

Brandwatch

  • Business critical for our clients as they get near realtime insights on their marketing, products and services
Joakim Nilsson profile photo

Screenshots

Brandwatch

Pricing Details

Brandwatch

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Brandwatch Editions & Modules

Brandwatch
Edition
Pro
$8001
Enterprise
3000+2
1. 10k mentions
2. Unlimited mentions or Queries
Additional Pricing Details

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