Brandwatch vs. HeyOrca

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandwatch
Score 8.3 out of 10
Enterprise companies (1,001+ employees)
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
$800
10k mentions
HeyOrca
Score 9.1 out of 10
Small Businesses (1-50 employees)
HeyOrca is a solution that allows an agency’s clients to review and approve upcoming social media content. The vendor aims to help agencies save time by moving away from using spreadsheets and docs to communicate and obtain approvals from their clients. With this solution, no logins or spreadsheets are needed. Agencies can invite clients into a visual stakeholder-friendly view where they can approve and provide feedback without needing to sign up. Agencies can also record every change made to…
$99
Per Calendar per month
Pricing
BrandwatchHeyOrca
Editions & Modules
Pro
$800
10k mentions
Enterprise
3000+
Unlimited mentions or Queries
Annual Price
$99.00
Per Calendar per month
Offerings
Pricing Offerings
BrandwatchHeyOrca
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans start at: $99 USD Per Month. From there, the price scales according to your needs, up to a maximum of $499 USD per month.
More Pricing Information
Features
BrandwatchHeyOrca
Publishing
Comparison of Publishing features of Product A and Product B
Brandwatch
-
Ratings
HeyOrca
8.3
6 Ratings
5% above category average
Content planning and scheduling00 Ratings10.06 Ratings
Audience targeting00 Ratings7.04 Ratings
Workflow management00 Ratings8.06 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brandwatch
-
Ratings
HeyOrca
9.0
5 Ratings
11% above category average
Bulk actions00 Ratings9.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brandwatch
-
Ratings
HeyOrca
9.3
6 Ratings
9% above category average
Twitter00 Ratings10.06 Ratings
Facebook00 Ratings9.06 Ratings
LinkedIn00 Ratings9.06 Ratings
Instagram00 Ratings9.06 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brandwatch
-
Ratings
HeyOrca
8.0
6 Ratings
2% below category average
Role-based user permissions & privileges00 Ratings9.06 Ratings
Mobile access00 Ratings7.06 Ratings
Best Alternatives
BrandwatchHeyOrca
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Simplify360
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Score 7.8 out of 10
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Score 9.8 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
BrandwatchHeyOrca
Likelihood to Recommend
4.3
(65 ratings)
10.0
(6 ratings)
Likelihood to Renew
10.0
(8 ratings)
10.0
(1 ratings)
Usability
6.1
(7 ratings)
10.0
(2 ratings)
Performance
7.0
(2 ratings)
-
(0 ratings)
Support Rating
4.1
(13 ratings)
10.0
(1 ratings)
Online Training
6.4
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
BrandwatchHeyOrca
Likelihood to Recommend
Cision
The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.
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HeyOrca
HeyOrca is perfect for the social post editing. For example, when I send the content link to my clients, they can easily go in and comment on posts that need editing rather than having to email me changes. Essentially it streamlines client/agency communication. It is perfect for a smaller agency who has less than 20 clients. I think HeyOrca is not for those whose main content is blogs and corresponding social posts. WordPress isn't Integrated, making it inconvenient to manage.
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Pros
Cision
  • Clean, beautiful visuals that can be easily incorporated into reports to be used internally and externally.
  • Customization-- anywhere from the queries you create to adjusting individual report widget/components this tool is very flexible.
  • Excellent Customer Service and support. My Brandwatch rep is always open to hearing from me for questions and often reaches out to me to check in on my status or see if I would like to participate in beta programs.
  • Constant innovation. It seems like Brandwatch is constantly updating and adding improvements to their platform--especially with their 2019 acquisition of Crimson Hexagon.
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HeyOrca
  • Provides client friendly view that allows clients to easily see what content will look like on their social platforms.
  • Provides a one-stop option for multiple client and platform content to live.
  • Great customer service and extremely responsive help center.
  • Easy to use and learn interface.
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Cons
Cision
  • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
  • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
  • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
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HeyOrca
  • We had some issues with the timing of posts and posts not going out when they updated their platform recently.
  • Missing out on posting directly to Instagram (we have to use another platform for this).
  • Doesn't support Instagram stories, so we have to denote which ones are for Instagram stories and which ones are for Instagram newsfeed.
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Likelihood to Renew
Cision
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
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HeyOrca
We decided today that we were renewing our use
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Usability
Cision
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
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HeyOrca
Hey Orca has a lot of really great features, they make the workflow really easy and are extremely available for help with questions. I think there are some minor workflow issues that it could overcome and features it could add on that are available in other apps. It definitely doesn't offer the best analytics and also hasn't offered single image direct publishing like hootsuite does. Yet, it's benefits outweigh those minor inconveniences for our team
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Performance
Cision
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
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HeyOrca
No answers on this topic
Support Rating
Cision
The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform. I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.
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HeyOrca
Support is really helpful and always giving their best to assist us.
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Online Training
Cision
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar. Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
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HeyOrca
No answers on this topic
Implementation Rating
Cision
Not that I can think of.
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HeyOrca
No answers on this topic
Alternatives Considered
Cision
If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon. So it depends on what specifically you're trying to do. My agency was already using this product when I arrived, so I did not have a choice in the matter, but I've evaluated both of these other tools. Crimson is similar enough that the slight increase in cost doesn't justify switching. Synthesio is the most expensive competitor in the market (no matter what they tell you), but you get what you pay for. If you can afford it, go with Synthesio.
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HeyOrca
HeyOrca is definitely more for the agency level than Hootsuite. Hootsuite is fairly limited, even at its larger plans. HeyOrca is geared towards agencies, and that is definitely clear in the interface and arrangement. Hootsuite sure seems like more of a consumer product than a B2B product in my opinion.
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Return on Investment
Cision
  • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
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HeyOrca
  • Sustains our clients due to its layout and user-friendliness
  • Doesn't really allow for a lot of SEO work in the platform which doesn't help get clients
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ScreenShots

Brandwatch Screenshots

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HeyOrca Screenshots

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