Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
$800
10k mentions
Recorded Future Intelligence Cloud
Score 9.3 out of 10
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Recorded Future is an intelligence company. Its Intelligence Cloud provides coverage across adversaries, infrastructure, and targets. Combining persistent and pervasive automated data collection and analytics with human analysis, Recorded Future provides visibility into the digital landscape, enabling countries and organizations to take proactive action to disrupt adversaries.
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Pricing
Brandwatch
Recorded Future Intelligence Cloud
Editions & Modules
Pro
$800
10k mentions
Enterprise
3000+
Unlimited mentions or Queries
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Offerings
Pricing Offerings
Brandwatch
Recorded Future Intelligence Cloud
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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Community Pulse
Brandwatch
Recorded Future Intelligence Cloud
Features
Brandwatch
Recorded Future Intelligence Cloud
Threat Intelligence
Comparison of Threat Intelligence features of Product A and Product B
The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.
If you want a platform that is covering thousands of sources, and that includes deep, dark web, clear web forums, blogs, newspapers, social media networks, etc. Recorded Future is the most complete solution that I have seen. On the other hand, if you are looking for a really advanced platform with lot of human added value, research papers, advanced investigations, etc. Recorded Future might not be the ideal solution.
Clean, beautiful visuals that can be easily incorporated into reports to be used internally and externally.
Customization-- anywhere from the queries you create to adjusting individual report widget/components this tool is very flexible.
Excellent Customer Service and support. My Brandwatch rep is always open to hearing from me for questions and often reaches out to me to check in on my status or see if I would like to participate in beta programs.
Constant innovation. It seems like Brandwatch is constantly updating and adding improvements to their platform--especially with their 2019 acquisition of Crimson Hexagon.
E-Mail reports can show unrelated content, especially sometimes you'll see alerts popping up for articles which have been published years ago but for some reason were just recently discovered by RF.
Yara rules from their insikt blog sometimes are not syntactically correct and need to be manually edited to actually work. There's some proper QA missing.
Their global and 3rd party risk reports could be more tailored towards the industries of their client. There is entries for totally unrelated security incidents. Of course a global list aims to find incidents on a global view, but it doesn't add much value at that point.
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
We have not had to reach out to the team for much support but when we did, The support from the Team has been Superb. We were given the assistance needed once requested by the Team. We would recommend Falcon not only because the product is simply amazing but also because of the level of support we have reached.
I've had an issue with their browser-plugin which didn't want to authenticate correctly. RF's support could arrange for a session with me and identify and solve the issue. I was very pleased how serious they took my problems and also how knowledgeable they are.
If I have more general questions they quickly reply and most likely also have a solution at hand.
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar. Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon. So it depends on what specifically you're trying to do. My agency was already using this product when I arrived, so I did not have a choice in the matter, but I've evaluated both of these other tools. Crimson is similar enough that the slight increase in cost doesn't justify switching. Synthesio is the most expensive competitor in the market (no matter what they tell you), but you get what you pay for. If you can afford it, go with Synthesio.
It is the most complete solution of these three, as the others are focused in specific areas and having really detailed analysis about threat actors, APT groups, etc. Recorded Future is not having this level of knowledge in really specific areas but doing a really good work covering thousands of sources and the most relevant forums.
At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
Recorded Future crashes my web browser in cases I have to open a web page containing hundreds of IPs. A quick disable feature for a particular tab would be beneficial for someone like me.
