Brandwatch vs. Twitter Counter (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandwatch
Score 8.3 out of 10
Enterprise companies (1,001+ employees)
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
$800
10k mentions
Twitter Counter (discontinued)
Score 6.9 out of 10
N/A
Twitter Counter provided insights from Twitter for users of any size, from individuals to agencies and large corporations. Additional features included optimized tweet timing, audience insights and engagement, and competitor monitoring. The service is discontinued.N/A
Pricing
BrandwatchTwitter Counter (discontinued)
Editions & Modules
Pro
$800
10k mentions
Enterprise
3000+
Unlimited mentions or Queries
No answers on this topic
Offerings
Pricing Offerings
BrandwatchTwitter Counter (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrandwatchTwitter Counter (discontinued)
Top Pros
Top Cons
Best Alternatives
BrandwatchTwitter Counter (discontinued)
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrandwatchTwitter Counter (discontinued)
Likelihood to Recommend
4.3
(65 ratings)
8.2
(6 ratings)
Likelihood to Renew
10.0
(8 ratings)
9.0
(1 ratings)
Usability
6.1
(7 ratings)
8.0
(1 ratings)
Performance
7.0
(2 ratings)
-
(0 ratings)
Support Rating
4.1
(13 ratings)
5.0
(1 ratings)
Online Training
6.4
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
8.0
(1 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
BrandwatchTwitter Counter (discontinued)
Likelihood to Recommend
Cision
The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.
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Discontinued Products
Twitter Counter is the best tool for surveying your brand's and campaigns' performance. It gives a good statistical analysis. This analysis of tweets will help you to grow your account, determine when to tweet and what to tweet, and help you with overall growth. Though it is little difficult to understand (you have to navigate through all the features to learn the tool), once you learn it, it is easy to use. It will help you understand the market requirement.
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Pros
Cision
  • Clean, beautiful visuals that can be easily incorporated into reports to be used internally and externally.
  • Customization-- anywhere from the queries you create to adjusting individual report widget/components this tool is very flexible.
  • Excellent Customer Service and support. My Brandwatch rep is always open to hearing from me for questions and often reaches out to me to check in on my status or see if I would like to participate in beta programs.
  • Constant innovation. It seems like Brandwatch is constantly updating and adding improvements to their platform--especially with their 2019 acquisition of Crimson Hexagon.
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Discontinued Products
  • Something very comfortable is that you do not have to open another account, just with the username on Twitter access to the tool and you can see the evolution of the profile every day, I can see if the number of users increased or not.
  • In addition, I can observe data of my followers, the data of who I follow, and something very important: I can see my tweets and compare data.
  • its interface allows to observe weekly, monthly and if desired data and for a better analysis a quarterly of all this data.
  • In terms of analysis, we use it to achieve media monitoring work in a political campaign. This allowed us to evaluate and verify the strategy that was used was the correct one.
  • It is a simple, easy to use tool.
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Cons
Cision
  • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
  • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
  • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
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Discontinued Products
  • Inaccurate Prediction: Twitter predictions are usually ineffective. For instance, Twitter Counter has always wrongly predicted the number of Twitter followers we will gain from a Twitter campaign or at a certain date.
  • Poor customer support; Takes an average of two weeks to get a response from Twitter support. There is also no Live help desk team to talk to when you need an immediate assistance.
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Likelihood to Renew
Cision
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
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Discontinued Products
it is not complicated to use, ideal to have an image of the account, in a short time. You can predict the future if you consider that you have a good strategy.
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Usability
Cision
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
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Discontinued Products
in general it is a tool not very complicated, it is more difficult for those who do not master the English language, but even without mastering the language in its free phase you can immediately interpret the data it offers.
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Performance
Cision
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
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Discontinued Products
No answers on this topic
Support Rating
Cision
The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform. I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.
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Discontinued Products
I have not used it so far I have not used it so far
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Online Training
Cision
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar. Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
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Discontinued Products
No answers on this topic
Implementation Rating
Cision
Not that I can think of.
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Discontinued Products
it is important to have some knowledge about market statistics
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Alternatives Considered
Cision
If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon. So it depends on what specifically you're trying to do. My agency was already using this product when I arrived, so I did not have a choice in the matter, but I've evaluated both of these other tools. Crimson is similar enough that the slight increase in cost doesn't justify switching. Synthesio is the most expensive competitor in the market (no matter what they tell you), but you get what you pay for. If you can afford it, go with Synthesio.
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Discontinued Products
I've used AgoraPulse and Hootsuite for analytics in the past. For a small organization that needs to keep a relatively tight budget control while still being able to delve into its analytics over the past year, Twitter Counter has the edge over AgoraPulse and Hootsuite. Both require much higher monthly payments for analytics that cover that length of time. Twitter Counter doesn't try to be an all-in-one solution, and in that regard, it stands out for reporting, especially for smaller organizations that do not need the full functionality of more expensive AgoraPulse or Hootsuite packages.
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Return on Investment
Cision
  • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
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Discontinued Products
  • Can add and easily switch between 10 different accounts and will have full access to all features.
  • Data analytics helped in growing your account and attracts followers.
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ScreenShots

Brandwatch Screenshots

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