Brandwatch vs. Khoros Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandwatch
Score 8.6 out of 10
Enterprise companies (1,001+ employees)
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
$800
10k mentions
Khoros Marketing
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Pricing
BrandwatchKhoros Marketing
Editions & Modules
Pro
$800
10k mentions
Enterprise
3000+
Unlimited mentions or Queries
No answers on this topic
Offerings
Pricing Offerings
BrandwatchKhoros Marketing
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
More Pricing Information
Community Pulse
BrandwatchKhoros Marketing
Considered Both Products
Brandwatch
Chose Brandwatch
Brandwatch is the strongest tool for social listening I believe.
Chose Brandwatch
Better flexibility to present the data and overall much better data quality especially compared to Radian6 which we found extremely disappointing.
Khoros Marketing
Chose Khoros Marketing
• Yes, we evaluated other systems. I immediately eliminated any vendors that did not have enterprise clients listed on their websites. Also, a couple of vendors never called me back (Sprinklr and Buddy Media). • Our eventual shortlist comprised: • Khoros • Vitrue
Top Pros
Top Cons
Features
BrandwatchKhoros Marketing
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Brandwatch
-
Ratings
Khoros Marketing
7.1
87 Ratings
Boolean keyword searches00 Ratings7.271 Ratings
Filtering out noise/spam00 Ratings7.075 Ratings
Sentiment analysis00 Ratings6.967 Ratings
Broad channel coverage00 Ratings7.583 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Brandwatch
-
Ratings
Khoros Marketing
7.4
109 Ratings
Content planning and scheduling00 Ratings8.7107 Ratings
Audience targeting00 Ratings7.486 Ratings
Content optimization00 Ratings5.05 Ratings
Workflow management00 Ratings8.496 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brandwatch
-
Ratings
Khoros Marketing
7.6
83 Ratings
Automated routing and prioritization00 Ratings7.266 Ratings
Customer interaction histories00 Ratings8.076 Ratings
Bulk actions00 Ratings7.569 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Brandwatch
-
Ratings
Khoros Marketing
7.5
78 Ratings
Lead generation00 Ratings7.236 Ratings
Content marketing00 Ratings8.164 Ratings
Paid media management00 Ratings7.12 Ratings
Campaigns and promotions00 Ratings7.769 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brandwatch
-
Ratings
Khoros Marketing
7.7
107 Ratings
Twitter00 Ratings7.7104 Ratings
Facebook00 Ratings8.1106 Ratings
LinkedIn00 Ratings7.678 Ratings
Google+00 Ratings9.018 Ratings
Instagram00 Ratings7.399 Ratings
Pinterest00 Ratings6.636 Ratings
YouTube00 Ratings7.433 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Brandwatch
-
Ratings
Khoros Marketing
7.3
101 Ratings
Campaign success analytics00 Ratings7.892 Ratings
Real-time tracking00 Ratings7.792 Ratings
Competitor analysis00 Ratings6.561 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brandwatch
-
Ratings
Khoros Marketing
7.3
103 Ratings
Role-based user permissions & privileges00 Ratings7.6102 Ratings
Mobile access00 Ratings7.187 Ratings
User Ratings
BrandwatchKhoros Marketing
Likelihood to Recommend
8.8
(61 ratings)
8.1
(143 ratings)
Likelihood to Renew
10.0
(8 ratings)
8.7
(33 ratings)
Usability
7.1
(7 ratings)
9.0
(28 ratings)
Availability
-
(0 ratings)
9.7
(22 ratings)
Performance
7.0
(4 ratings)
8.0
(15 ratings)
Support Rating
5.2
(22 ratings)
8.0
(47 ratings)
In-Person Training
-
(0 ratings)
8.9
(7 ratings)
Online Training
6.4
(1 ratings)
6.0
(7 ratings)
Implementation Rating
9.1
(4 ratings)
7.7
(58 ratings)
Ease of integration
5.0
(2 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
7.5
(81 ratings)
User Testimonials
BrandwatchKhoros Marketing
Likelihood to Recommend
Cision
The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.
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Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very well suited for organic social media, especially across a large organization with multiple workflows. The tool is not as appropriate for paid socials due to features that are better within the native platforms. The same applies to analytics. The use of the tool for standardization on organic social media metrics is helpful, but paid analytics are best pulled from the native platforms.
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Pros
Cision
  • Clean, beautiful visuals that can be easily incorporated into reports to be used internally and externally.
  • Customization-- anywhere from the queries you create to adjusting individual report widget/components this tool is very flexible.
  • Excellent Customer Service and support. My Brandwatch rep is always open to hearing from me for questions and often reaches out to me to check in on my status or see if I would like to participate in beta programs.
  • Constant innovation. It seems like Brandwatch is constantly updating and adding improvements to their platform--especially with their 2019 acquisition of Crimson Hexagon.
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Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
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Cons
Cision
  • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
  • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
  • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
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Khoros (Formerly Spredfast + Lithium)
  • Uploading Instagram stories through Khoros.
  • Uploading Instagram carousels through Khoros.
  • Reducing the wait time for some things to delete or add to the content calendar.
  • Sorting by date added as default in the content center.
  • Having the most used initiative as the default when first entering Khoros instead of the newest created one.
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Likelihood to Renew
Cision
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
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Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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Usability
Cision
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
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Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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Reliability and Availability
Cision
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
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Performance
Cision
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
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Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Support Rating
Cision
The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform. I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.
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Khoros (Formerly Spredfast + Lithium)
Someone is almost always available and responds very quickly to any issues or concerns. Customer service is one of their best features and we have never had an issue. They take their time making sure you understand what you are working with and are available via email or phone to walk you through any issues.
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In-Person Training
Cision
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Online Training
Cision
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar. Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
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Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Implementation Rating
Cision
Not that I can think of.
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Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Alternatives Considered
Cision
If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon. So it depends on what specifically you're trying to do. My agency was already using this product when I arrived, so I did not have a choice in the matter, but I've evaluated both of these other tools. Crimson is similar enough that the slight increase in cost doesn't justify switching. Synthesio is the most expensive competitor in the market (no matter what they tell you), but you get what you pay for. If you can afford it, go with Synthesio.
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Khoros (Formerly Spredfast + Lithium)
Khoros' product offering supports multiple teams within the enterprise whereas many of their competitors lacked 1 product or another, which would have required us to vet, sign, and renew with multiple vendors. My team vets competing platforms every year, and Khoros continues to beat them in functionality, support, and scalability
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Scalability
Cision
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
On a scale between one and ten, I would rate the platform's overall scalability a ten. This platform can be used by small businesses that only have one or two platforms or a small business that has one platform but a large following. This platform can be suited for any size business and can most certainly grow with each of them.
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Return on Investment
Cision
  • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
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Khoros (Formerly Spredfast + Lithium)
  • The Plans section is great for keeping track of content that needs to be posted.
  • The Calendar is wonderful for viewing upcoming and previous posts for additional data when needed.
  • The Analytic section is terrific for tracking posts and easily viewing them natively when needed.
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