102 Ratings
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Top Rated
155 Ratings
102 Ratings
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Score 8.8 out of 100

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
155 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Brandwatch

Brandwatch has been exceptionally helpful when it comes to new business pitches. If we are looking into pitching a client that is in a new sector/field compared to our other clients, we use Brandwatch to pull in user data to get a feel for trends and discussion topics in the sector. Clients really appreciate any insights we can bring to our pitches -- especially when they are supported by actual user data that we've collected through Brandwatch.
Tegan Jenner | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros is well suited in providing a reliable, organized outlet in conversations to schedule and publish content. In addition, it is well-suited in providing analytical insights, however it would be helpful for more insights on Instagram + paid posts. An integration with newer social platforms (TikTok, Clubhouse, etc.) would also be needed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Boolean keyword searches
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Filtering out noise/spam
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Sentiment analysis
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Broad channel coverage
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Publishing

Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Content planning and scheduling
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
9.2
Audience targeting
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Content optimization
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Engagement

Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
8.6
Automated routing and prioritization
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Customer interaction histories
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Bulk actions
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Marketing

Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Lead generation
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Content marketing
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Paid media management
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
7.2

Channel coverage/integration

Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Twitter
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Facebook
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
8.9
LinkedIn
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Google+
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
8.6
Instagram
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Pinterest
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
5.1
YouTube
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
5.9

Reporting/analytics

Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Campaign success analytics
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Real-time tracking
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
8.9
Competitor analysis
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
7.0

Account management

Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Role-based user permissions & privileges
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
9.0
Mobile access
Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
7.7

Pros

Brandwatch

  • The breadth of the data it captures is impressive, and you are only limited in the tool by your own knowledge of how to use the system. Therefore, if you know how to create smart, tightly structured queries, how to create smart rules to help save manual search and filing, already have a set of keywords to plug in to your query, and know how to use the more advanced chart visualizations beyond the stock ones they provide, you should be in great shape.
  • The range of historical data, as well as the ability to access it in detail is a definite plus that puts them above competitors if you're looking for long-term historical trends.
  • The visuals are basic, but look nice, and the ability to export most of the graphs and charts is very useful when putting together presentations.
Jarad Matula, MBA | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Strategic Services/Consulting: this team is a true partner to our internal social team.
  • Easy publishing & analytics: Khoros Marketing is a great one-stop-shop for all social needs, and the investment in enhancing the paid social elements is exciting.
  • Combined Social + Community focus: the way Khoros sees social and community management as one holistic thing is fresh and forward-thinking. It helps our organization/business think outside the box.
Danielle Stapleton | TrustRadius Reviewer

Cons

Brandwatch

  • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
  • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
  • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Khoros offers a number of platform services, but so many that it tends to be overwhelming at points.
  • We would like to see a little more transparency with the company. Several months ago Khoros merged with a company called Lithium, and my coworkers and I were not aware of the change until we attending their conference in Texas.
  • There seems to be a lot of turnover. In my 2.5 years working with Khoros our account has had a handful of different account managers, sometimes making it hard to keep up.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Brandwatch

Brandwatch 10.0
Based on 5 answers
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.7
Based on 31 answers
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Anonymous | TrustRadius Reviewer

Usability

Brandwatch

Brandwatch 6.0
Based on 5 answers
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
Ben Donkor | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 26 answers
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Brandwatch

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.7
Based on 22 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Anonymous | TrustRadius Reviewer

Performance

Brandwatch

Brandwatch 7.0
Based on 2 answers
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 14 answers
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Anonymous | TrustRadius Reviewer

Support Rating

Brandwatch

Brandwatch 8.4
Based on 20 answers
The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform.I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.
Gavin Bigelow | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 45 answers
The Khoros support team is on point! Anything you need, they have you covered. Even when you don't think you need something, they're there to check-in, see how things are going, suggest coaching sessions, make recommendations - they're so attentive and hospitable, it's amazing! I'm impressed with their level of service.
Angel Soria, MBA | TrustRadius Reviewer

In-Person Training

Brandwatch

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Anonymous | TrustRadius Reviewer

Online Training

Brandwatch

Brandwatch 6.4
Based on 1 answer
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar.Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
Luis Fernando Martinez Funes | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.0
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Anonymous | TrustRadius Reviewer

Implementation Rating

Brandwatch

Brandwatch 9.1
Based on 4 answers
Not that I can think of.
Edward James Bass | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.7
Based on 58 answers
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Joe Hill | TrustRadius Reviewer

Alternatives Considered

Brandwatch

Crimson Hexagon is more expensive than many other social media monitoring and analytics software platforms, but it definitely has the most detailed analytical capabilities when it comes to social media. It does not have traditional news media monitoring like other platforms, including Meltwater and Cision, but if you are solely looking for the best in social analytics, Crimson Hexagon may be for you.
Jimmy Mack | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

I suggested and selected Khoros as the best contender, as the platform would eliminate many, if not all, manual processes and procedures for capturing the overall global social perspective of our organization, from all managed social sites efficiently and accurately.
Latasha Howard | TrustRadius Reviewer

Scalability

Brandwatch

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 33 answers
I think it is so simple to use and learn. It gives you all the information and metrics that I would need all in one place. You are able to create multiple campaigns in a very organized way. It has all social media platforms all in one place and a great understandable and clean interface.
Anonymous | TrustRadius Reviewer

Return on Investment

Brandwatch

  • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Great communication within the tool cuts down on the numbers of emails.
  • Getting everyone to use the same tool reduces redundancies.
  • The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
  • Training was easy and not time intensive.
Anonymous | TrustRadius Reviewer

Screenshots

Brandwatch

Khoros Marketing (Formerly Spredfast + Lithium)

Pricing Details

Brandwatch

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Brandwatch Editions & Modules

Edition
Pro$8001
Enterprise3000+2
  1. 10k mentions
  2. Unlimited mentions or Queries
Additional Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Khoros Marketing (Formerly Spredfast + Lithium) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Brandwatch
9.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.1

Likelihood to Renew

Brandwatch
10.0
Khoros Marketing (Formerly Spredfast + Lithium)
6.7

Usability

Brandwatch
6.0
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

Reliability and Availability

Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
9.7

Performance

Brandwatch
7.0
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Support Rating

Brandwatch
8.4
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

In-Person Training

Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
8.9

Online Training

Brandwatch
6.4
Khoros Marketing (Formerly Spredfast + Lithium)
6.0

Implementation Rating

Brandwatch
9.1
Khoros Marketing (Formerly Spredfast + Lithium)
7.7

Scalability

Brandwatch
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

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