What users are saying about
117 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 117 reviews and ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 4 reviews and ratings
Attribute Ratings
- Brandwatch is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

9.3
Brandwatch
93%
51 Ratings
7.0
Kompyte
70%
1 Rating
Likelihood to Renew

10.0
Brandwatch
100%
5 Ratings
Kompyte
N/A
0 Ratings
Usability

6.0
Brandwatch
60%
5 Ratings
Kompyte
N/A
0 Ratings
Performance

7.0
Brandwatch
70%
2 Ratings
Kompyte
N/A
0 Ratings
Support Rating

8.6
Brandwatch
86%
20 Ratings
Kompyte
N/A
0 Ratings
Online Training

6.4
Brandwatch
64%
1 Rating
Kompyte
N/A
0 Ratings
Implementation Rating

9.1
Brandwatch
91%
4 Ratings
Kompyte
N/A
0 Ratings
Likelihood to Recommend
Brandwatch
Brandwatch has been exceptionally helpful when it comes to new business pitches. If we are looking into pitching a client that is in a new sector/field compared to our other clients, we use Brandwatch to pull in user data to get a feel for trends and discussion topics in the sector. Clients really appreciate any insights we can bring to our pitches -- especially when they are supported by actual user data that we've collected through Brandwatch.
Senior Data Analyst
Helen & GertrudeMarketing and Advertising, 11-50 employees
Kompyte
The tool is great for organizations that are in a competitive space and they want to be mindful of their competitors' content creation and social media voice. If someone is strictly an SEO or SEM professional there are other alternatives that will serve those professionals better and provide more insightful keyword data.
Sr. Strategist & SEM Manager
SendGridMarketing and Advertising, 201-500 employees
Pros
Brandwatch
- The breadth of the data it captures is impressive, and you are only limited in the tool by your own knowledge of how to use the system. Therefore, if you know how to create smart, tightly structured queries, how to create smart rules to help save manual search and filing, already have a set of keywords to plug in to your query, and know how to use the more advanced chart visualizations beyond the stock ones they provide, you should be in great shape.
- The range of historical data, as well as the ability to access it in detail is a definite plus that puts them above competitors if you're looking for long-term historical trends.
- The visuals are basic, but look nice, and the ability to export most of the graphs and charts is very useful when putting together presentations.
Social Media Strategist / Community Manager
Bulldog SolutionsMarketing and Advertising, 51-200 employees
Kompyte
- Social/Blog Monitoring: We can see how many social/blog posts our competitors are making, how many engagements (likes, shares, etc) they receive, and what their engagement rate is.
- Competitor Page Monitoring: We are able to see before and after pictures of web pages after our competitors them. This feature enables us to quickly and easily see competitor's changes in copy, creative and pricing.
- Benchmarking: Kompyte benchmarks us against our competitors for effectiveness in SEO and paid ads.
Sr. Strategist & SEM Manager
SendGridMarketing and Advertising, 201-500 employees
Cons
Brandwatch
- Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
- Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
- Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation

Verified User
Manager in Research & Development
Public Relations and Communications Company, 201-500 employeesKompyte
- Kompyte has a tool that is supposed to track ads after specific keywords are bid on by competitors; however, competing platforms offer greater visibility and analytics for this function.
- The Notebook function in the tool is meant to be a repository for notes and mentions across the organization; however, it doesn't seem to be automatically updated and it requires a lot of manual processes to function.
- The SEO analysis is reliant on keywords that we provide - the tool would be much more valuable if it pulled in raw organic data outside of what we are specifically targeting or tracking.
Sr. Strategist & SEM Manager
SendGridMarketing and Advertising, 201-500 employees
Pricing Details
Brandwatch
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$800 10k mentions
Brandwatch Editions & Modules
Edition
Pro | $8001 |
---|---|
Enterprise | 3000+2 |
- 10k mentions
- Unlimited mentions or Queries
Additional Pricing Details
—Kompyte
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Kompyte Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Brandwatch
Brandwatch 10.0
Based on 5 answers
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.

Verified User
Analyst in Information Technology
Information Technology and Services Company, 5001-10,000 employeesKompyte
No score
No answers yet
No answers on this topic
Usability
Brandwatch
Brandwatch 6.0
Based on 5 answers
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
Social Media & Online Analyst
BTTelecommunications, 10,001+ employees
Kompyte
No score
No answers yet
No answers on this topic
Performance
Brandwatch
Brandwatch 7.0
Based on 2 answers
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes

Verified User
Manager in Research & Development
Public Relations and Communications Company, 201-500 employeesKompyte
No score
No answers yet
No answers on this topic
Support Rating
Brandwatch
Brandwatch 8.6
Based on 20 answers
The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform.I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.
Performance Marketing
Scuf GamingComputer Hardware, 51-200 employees
Kompyte
No score
No answers yet
No answers on this topic
Online Training
Brandwatch
Brandwatch 6.4
Based on 1 answer
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar.Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
Strategy Director
Teterita Inc.- FuneStratManagement Consulting, 1-10 employees
Kompyte
No score
No answers yet
No answers on this topic
Implementation Rating
Brandwatch
Brandwatch 9.1
Based on 4 answers
Not that I can think of.
Co-Founder & Director
EntSightMarketing and Advertising, 1-10 employees
Kompyte
No score
No answers yet
No answers on this topic
Alternatives Considered
Brandwatch
Crimson Hexagon is more expensive than many other social media monitoring and analytics software platforms, but it definitely has the most detailed analytical capabilities when it comes to social media. It does not have traditional news media monitoring like other platforms, including Meltwater and Cision, but if you are solely looking for the best in social analytics, Crimson Hexagon may be for you.
Sr Analytics Coordinator
City of OlatheInformation Technology and Services, 10,001+ employees
Kompyte
Komypte is the leader content and social monitoring; however, when it comes to SEO and keyword monitoring, alternative platforms like SEMRush provide much more low-level data and a better robust analytics experience
Sr. Strategist & SEM Manager
SendGridMarketing and Advertising, 201-500 employees
Return on Investment
Brandwatch
- At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.

Verified User
Analyst in Social Media
Marketing and Advertising Company, 201-500 employeesKompyte
- Kompyte has helped save time by automatically streamlining the process of monitoring updates our competitors make across their pages.
- The tool offers broad insights that are valuable to multiple teams across the organization.
- Pricing is based on licenses and the volume/breadth of scans you want the tool to make - you pay for what you need.
Sr. Strategist & SEM Manager
SendGridMarketing and Advertising, 201-500 employees