What users are saying about
97 Ratings
3 Ratings
97 Ratings
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Score 8.6 out of 100
3 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Brandwatch

Brandwatch has been exceptionally helpful when it comes to new business pitches. If we are looking into pitching a client that is in a new sector/field compared to our other clients, we use Brandwatch to pull in user data to get a feel for trends and discussion topics in the sector. Clients really appreciate any insights we can bring to our pitches -- especially when they are supported by actual user data that we've collected through Brandwatch.
Tegan Jenner | TrustRadius Reviewer

Kompyte

The tool is great for organizations that are in a competitive space and they want to be mindful of their competitors' content creation and social media voice. If someone is strictly an SEO or SEM professional there are other alternatives that will serve those professionals better and provide more insightful keyword data.
Dustin Hovey | TrustRadius Reviewer

Pros

Brandwatch

  • The breadth of the data it captures is impressive, and you are only limited in the tool by your own knowledge of how to use the system. Therefore, if you know how to create smart, tightly structured queries, how to create smart rules to help save manual search and filing, already have a set of keywords to plug in to your query, and know how to use the more advanced chart visualizations beyond the stock ones they provide, you should be in great shape.
  • The range of historical data, as well as the ability to access it in detail is a definite plus that puts them above competitors if you're looking for long-term historical trends.
  • The visuals are basic, but look nice, and the ability to export most of the graphs and charts is very useful when putting together presentations.
Jarad Matula, MBA | TrustRadius Reviewer

Kompyte

  • Social/Blog Monitoring: We can see how many social/blog posts our competitors are making, how many engagements (likes, shares, etc) they receive, and what their engagement rate is.
  • Competitor Page Monitoring: We are able to see before and after pictures of web pages after our competitors them. This feature enables us to quickly and easily see competitor's changes in copy, creative and pricing.
  • Benchmarking: Kompyte benchmarks us against our competitors for effectiveness in SEO and paid ads.
Dustin Hovey | TrustRadius Reviewer

Cons

Brandwatch

  • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
  • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
  • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
Anonymous | TrustRadius Reviewer

Kompyte

  • Kompyte has a tool that is supposed to track ads after specific keywords are bid on by competitors; however, competing platforms offer greater visibility and analytics for this function.
  • The Notebook function in the tool is meant to be a repository for notes and mentions across the organization; however, it doesn't seem to be automatically updated and it requires a lot of manual processes to function.
  • The SEO analysis is reliant on keywords that we provide - the tool would be much more valuable if it pulled in raw organic data outside of what we are specifically targeting or tracking.
Dustin Hovey | TrustRadius Reviewer

Likelihood to Renew

Brandwatch

Brandwatch 8.1
Based on 4 answers
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
Anonymous | TrustRadius Reviewer

Kompyte

No score
No answers yet
No answers on this topic

Usability

Brandwatch

Brandwatch 6.0
Based on 5 answers
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
Ben Donkor | TrustRadius Reviewer

Kompyte

No score
No answers yet
No answers on this topic

Performance

Brandwatch

Brandwatch 7.0
Based on 2 answers
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
Anonymous | TrustRadius Reviewer

Kompyte

No score
No answers yet
No answers on this topic

Support Rating

Brandwatch

Brandwatch 8.1
Based on 20 answers
The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform.I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.
Gavin Bigelow | TrustRadius Reviewer

Kompyte

No score
No answers yet
No answers on this topic

Online Training

Brandwatch

Brandwatch 6.4
Based on 1 answer
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar.Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
Luis Fernando Martinez Funes | TrustRadius Reviewer

Kompyte

No score
No answers yet
No answers on this topic

Implementation Rating

Brandwatch

Brandwatch 9.1
Based on 4 answers
Not that I can think of.
Edward James Bass | TrustRadius Reviewer

Kompyte

No score
No answers yet
No answers on this topic

Alternatives Considered

Brandwatch

Crimson Hexagon is more expensive than many other social media monitoring and analytics software platforms, but it definitely has the most detailed analytical capabilities when it comes to social media. It does not have traditional news media monitoring like other platforms, including Meltwater and Cision, but if you are solely looking for the best in social analytics, Crimson Hexagon may be for you.
Jimmy Mack | TrustRadius Reviewer

Kompyte

Komypte is the leader content and social monitoring; however, when it comes to SEO and keyword monitoring, alternative platforms like SEMRush provide much more low-level data and a better robust analytics experience
Dustin Hovey | TrustRadius Reviewer

Return on Investment

Brandwatch

  • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
Anonymous | TrustRadius Reviewer

Kompyte

  • Kompyte has helped save time by automatically streamlining the process of monitoring updates our competitors make across their pages.
  • The tool offers broad insights that are valuable to multiple teams across the organization.
  • Pricing is based on licenses and the volume/breadth of scans you want the tool to make - you pay for what you need.
Dustin Hovey | TrustRadius Reviewer

Screenshots

Pricing Details

Brandwatch

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Brandwatch Editions & Modules

Edition
Pro$8001
Enterprise3000+2
  1. 10k mentions
  2. Unlimited mentions or Queries
Additional Pricing Details

Kompyte

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Kompyte Editions & Modules

Additional Pricing Details

Add comparison