118 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100

Attribute Ratings

  • Brandwatch is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.3

Brandwatch

93%
51 Ratings
5.0

Qualtrics XM Discover

50%
3 Ratings

Likelihood to Renew

10.0

Brandwatch

100%
5 Ratings

Qualtrics XM Discover

N/A
0 Ratings

Usability

6.0

Brandwatch

60%
5 Ratings

Qualtrics XM Discover

N/A
0 Ratings

Performance

7.0

Brandwatch

70%
2 Ratings

Qualtrics XM Discover

N/A
0 Ratings

Support Rating

8.6

Brandwatch

86%
20 Ratings

Qualtrics XM Discover

N/A
0 Ratings

Online Training

6.4

Brandwatch

64%
1 Rating

Qualtrics XM Discover

N/A
0 Ratings

Implementation Rating

9.1

Brandwatch

91%
4 Ratings

Qualtrics XM Discover

N/A
0 Ratings

Ease of integration

5.0

Brandwatch

50%
1 Rating

Qualtrics XM Discover

N/A
0 Ratings

Likelihood to Recommend

Cision

Brandwatch has been exceptionally helpful when it comes to new business pitches. If we are looking into pitching a client that is in a new sector/field compared to our other clients, we use Brandwatch to pull in user data to get a feel for trends and discussion topics in the sector. Clients really appreciate any insights we can bring to our pitches -- especially when they are supported by actual user data that we've collected through Brandwatch.
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Qualtrics

The tool is awesome and the survey tool that was demoed for me is truly one that will be a game changer. I've actually been on site with clarabridge and they are awesome and they truly have a bright future in this industry. As HR analytics takes off and continues to grow, they will continue to become a key in how different talent, initiatives, etc., are assessed and can truly get an insight on the voice of employees on many possible initiatives.
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Pros

Cision

  • The breadth of the data it captures is impressive, and you are only limited in the tool by your own knowledge of how to use the system. Therefore, if you know how to create smart, tightly structured queries, how to create smart rules to help save manual search and filing, already have a set of keywords to plug in to your query, and know how to use the more advanced chart visualizations beyond the stock ones they provide, you should be in great shape.
  • The range of historical data, as well as the ability to access it in detail is a definite plus that puts them above competitors if you're looking for long-term historical trends.
  • The visuals are basic, but look nice, and the ability to export most of the graphs and charts is very useful when putting together presentations.
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Qualtrics

  • Voice to text functionality is extremely accurate.
  • Alert system for trending topics is very helpful.
  • The natural language processor is easy to tune to brand specific nuances.
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Cons

Cision

  • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
  • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
  • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
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Qualtrics

  • Constant problems with being locked out of our Facebook account.
  • Responses not attaching to individual threads
  • No IG support
  • No IG DMs
  • Twitter Support lacking
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Pricing Details

Brandwatch

Starting Price

$800 10k mentions

Editions & Modules

Brandwatch editions and modules pricing
EditionModules
Pro$8001
Enterprise3000+2

Footnotes

  1. 10k mentions
  2. Unlimited mentions or Queries

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional

Additional Details

Qualtrics XM Discover

Starting Price

Editions & Modules

Qualtrics XM Discover editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Cision

    Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
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    Qualtrics

    No answers on this topic

    Usability

    Cision

    I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
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    Qualtrics

    No answers on this topic

    Performance

    Cision

    Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
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    Qualtrics

    No answers on this topic

    Support Rating

    Cision

    The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform. I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.
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    Qualtrics

    No answers on this topic

    Online Training

    Cision

    good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar. Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
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    Qualtrics

    No answers on this topic

    Implementation Rating

    Cision

    Not that I can think of.
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    Qualtrics

    No answers on this topic

    Alternatives Considered

    Cision

    Crimson Hexagon is more expensive than many other social media monitoring and analytics software platforms, but it definitely has the most detailed analytical capabilities when it comes to social media. It does not have traditional news media monitoring like other platforms, including Meltwater and Cision, but if you are solely looking for the best in social analytics, Crimson Hexagon may be for you.
    Read full review

    Qualtrics

    Clarabridge is far superior and the two truly can not be compared or spoken of in the same category. I would be open to the discussion of the many differences
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    Return on Investment

    Cision

    • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
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    Qualtrics

    • Clarabridge has allowed the organization to identify customer issues faster leading to a higher retention of customers.
    Read full review

    Screenshots

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