What users are saying about
117 Ratings
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75 Ratings
117 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Sprinklr Modern Research

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75 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Attribute Ratings

  • Brandwatch is rated higher in 2 areas: Likelihood to Recommend, Support Rating
  • Sprinklr Modern Research is rated higher in 1 area: Usability

Likelihood to Recommend

9.3

Brandwatch

93%
51 Ratings
8.9

Sprinklr Modern Research

89%
27 Ratings

Likelihood to Renew

10.0

Brandwatch

100%
5 Ratings

Sprinklr Modern Research

N/A
0 Ratings

Usability

6.0

Brandwatch

60%
5 Ratings
8.2

Sprinklr Modern Research

82%
1 Rating

Performance

7.0

Brandwatch

70%
2 Ratings

Sprinklr Modern Research

N/A
0 Ratings

Support Rating

8.6

Brandwatch

86%
20 Ratings
7.4

Sprinklr Modern Research

74%
6 Ratings

Online Training

6.4

Brandwatch

64%
1 Rating

Sprinklr Modern Research

N/A
0 Ratings

Implementation Rating

9.1

Brandwatch

91%
4 Ratings

Sprinklr Modern Research

N/A
0 Ratings

Likelihood to Recommend

Brandwatch

Brandwatch has been exceptionally helpful when it comes to new business pitches. If we are looking into pitching a client that is in a new sector/field compared to our other clients, we use Brandwatch to pull in user data to get a feel for trends and discussion topics in the sector. Clients really appreciate any insights we can bring to our pitches -- especially when they are supported by actual user data that we've collected through Brandwatch.
Tegan Jenner | TrustRadius Reviewer

Sprinklr Modern Research

Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
Anonymous | TrustRadius Reviewer

Pros

Brandwatch

  • The breadth of the data it captures is impressive, and you are only limited in the tool by your own knowledge of how to use the system. Therefore, if you know how to create smart, tightly structured queries, how to create smart rules to help save manual search and filing, already have a set of keywords to plug in to your query, and know how to use the more advanced chart visualizations beyond the stock ones they provide, you should be in great shape.
  • The range of historical data, as well as the ability to access it in detail is a definite plus that puts them above competitors if you're looking for long-term historical trends.
  • The visuals are basic, but look nice, and the ability to export most of the graphs and charts is very useful when putting together presentations.
Jarad Matula, MBA | TrustRadius Reviewer

Sprinklr Modern Research

  • Product Insight — Being able to add in our products so we can have positive and negative insights.
  • Community Insights — We were able to watch out community and see what they were talking about.
  • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
Brittnee Miller | TrustRadius Reviewer

Cons

Brandwatch

  • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
  • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
  • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

  • Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
  • 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
  • Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
Anonymous | TrustRadius Reviewer

Pricing Details

Brandwatch

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

$800 10k mentions

Brandwatch Editions & Modules

Edition
Pro$8001
Enterprise3000+2
  1. 10k mentions
  2. Unlimited mentions or Queries
Additional Pricing Details

Sprinklr Modern Research

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Sprinklr Modern Research Editions & Modules

Additional Pricing Details

Likelihood to Renew

Brandwatch

Brandwatch 10.0
Based on 5 answers
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Usability

Brandwatch

Brandwatch 6.0
Based on 5 answers
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
Ben Donkor | TrustRadius Reviewer

Sprinklr Modern Research

Sprinklr Modern Research 8.2
Based on 1 answer
Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
Anonymous | TrustRadius Reviewer

Performance

Brandwatch

Brandwatch 7.0
Based on 2 answers
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Support Rating

Brandwatch

Brandwatch 8.6
Based on 20 answers
The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform.I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.
Gavin Bigelow | TrustRadius Reviewer

Sprinklr Modern Research

Sprinklr Modern Research 7.4
Based on 6 answers
We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
Anonymous | TrustRadius Reviewer

Online Training

Brandwatch

Brandwatch 6.4
Based on 1 answer
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar.Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
Luis Fernando Martinez Funes | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Implementation Rating

Brandwatch

Brandwatch 9.1
Based on 4 answers
Not that I can think of.
Edward James Bass | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Alternatives Considered

Brandwatch

Crimson Hexagon is more expensive than many other social media monitoring and analytics software platforms, but it definitely has the most detailed analytical capabilities when it comes to social media. It does not have traditional news media monitoring like other platforms, including Meltwater and Cision, but if you are solely looking for the best in social analytics, Crimson Hexagon may be for you.
Jimmy Mack | TrustRadius Reviewer

Sprinklr Modern Research

They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
Pravin Angane | TrustRadius Reviewer

Return on Investment

Brandwatch

  • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

  • It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it.
  • Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done.
  • User friendly UI has made it easy to operate and increase productivity.
Priya Amarnath | TrustRadius Reviewer

Screenshots

Brandwatch

Sprinklr Modern Research

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