What users are saying about
117 Ratings
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Top Rated
448 Ratings
117 Ratings
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Score 8.7 out of 100

Sprout Social

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Top Rated
448 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

    Listening/monitoring

    Brandwatch

    Feature Set Not Supported
    N/A
    8.5

    Sprout Social

    85%
    Sprout Social ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    8.3
    83%
    37 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    8.2
    82%
    41 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    8.5
    85%
    22 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.9
    89%
    32 Ratings

    Publishing

    Brandwatch

    Feature Set Not Supported
    N/A
    9.0

    Sprout Social

    90%
    Sprout Social ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.5
    95%
    55 Ratings

    Audience targeting

    N/A
    0 Ratings
    8.3
    83%
    47 Ratings

    Content optimization

    N/A
    0 Ratings
    8.7
    87%
    48 Ratings

    Workflow management

    N/A
    0 Ratings
    9.7
    97%
    50 Ratings

    Engagement

    Brandwatch

    Feature Set Not Supported
    N/A
    8.6

    Sprout Social

    86%
    Sprout Social ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    8.3
    83%
    24 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    9.1
    91%
    49 Ratings

    Bulk actions

    N/A
    0 Ratings
    8.4
    84%
    44 Ratings

    Marketing

    Brandwatch

    Feature Set Not Supported
    N/A
    7.4

    Sprout Social

    74%
    Sprout Social ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.2
    72%
    30 Ratings

    Content marketing

    N/A
    0 Ratings
    9.0
    90%
    34 Ratings

    Paid media management

    N/A
    0 Ratings
    6.2
    62%
    3 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.2
    72%
    4 Ratings

    Channel coverage/integration

    Brandwatch

    Feature Set Not Supported
    N/A
    8.7

    Sprout Social

    87%
    Sprout Social ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.4
    94%
    55 Ratings

    Facebook

    N/A
    0 Ratings
    9.2
    92%
    57 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.3
    83%
    50 Ratings

    Google+

    N/A
    0 Ratings
    9.1
    91%
    21 Ratings

    Instagram

    N/A
    0 Ratings
    8.3
    83%
    47 Ratings

    Pinterest

    N/A
    0 Ratings
    8.6
    86%
    14 Ratings

    YouTube

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Reporting/analytics

    Brandwatch

    Feature Set Not Supported
    N/A
    8.8

    Sprout Social

    88%
    Sprout Social ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.7
    87%
    53 Ratings

    Real-time tracking

    N/A
    0 Ratings
    9.1
    91%
    53 Ratings

    Competitor analysis

    N/A
    0 Ratings
    8.4
    84%
    45 Ratings

    Account management

    Brandwatch

    Feature Set Not Supported
    N/A
    8.7

    Sprout Social

    87%
    Sprout Social ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    9.1
    91%
    53 Ratings

    Mobile access

    N/A
    0 Ratings
    8.2
    82%
    49 Ratings

    Attribute Ratings

    • Brandwatch is rated higher in 1 area: Likelihood to Renew
    • Sprout Social is rated higher in 6 areas: Likelihood to Recommend, Usability, Performance, Support Rating, Online Training, Implementation Rating

    Likelihood to Recommend

    9.3

    Brandwatch

    93%
    51 Ratings
    9.6

    Sprout Social

    96%
    112 Ratings

    Likelihood to Renew

    10.0

    Brandwatch

    100%
    5 Ratings
    9.0

    Sprout Social

    90%
    62 Ratings

    Usability

    6.0

    Brandwatch

    60%
    5 Ratings
    9.4

    Sprout Social

    94%
    40 Ratings

    Availability

    Brandwatch

    N/A
    0 Ratings
    7.7

    Sprout Social

    77%
    16 Ratings

    Performance

    7.0

    Brandwatch

    70%
    2 Ratings
    8.0

    Sprout Social

    80%
    14 Ratings

    Support Rating

    8.6

    Brandwatch

    86%
    20 Ratings
    9.1

    Sprout Social

    91%
    48 Ratings

    Online Training

    6.4

    Brandwatch

    64%
    1 Rating
    7.3

    Sprout Social

    73%
    3 Ratings

    Implementation Rating

    9.1

    Brandwatch

    91%
    4 Ratings
    10.0

    Sprout Social

    100%
    21 Ratings

    Likelihood to Recommend

    Brandwatch

    Brandwatch has been exceptionally helpful when it comes to new business pitches. If we are looking into pitching a client that is in a new sector/field compared to our other clients, we use Brandwatch to pull in user data to get a feel for trends and discussion topics in the sector. Clients really appreciate any insights we can bring to our pitches -- especially when they are supported by actual user data that we've collected through Brandwatch.
    Tegan Jenner | TrustRadius Reviewer

    Sprout Social

    Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
    Anonymous | TrustRadius Reviewer

    Pros

    Brandwatch

    • The breadth of the data it captures is impressive, and you are only limited in the tool by your own knowledge of how to use the system. Therefore, if you know how to create smart, tightly structured queries, how to create smart rules to help save manual search and filing, already have a set of keywords to plug in to your query, and know how to use the more advanced chart visualizations beyond the stock ones they provide, you should be in great shape.
    • The range of historical data, as well as the ability to access it in detail is a definite plus that puts them above competitors if you're looking for long-term historical trends.
    • The visuals are basic, but look nice, and the ability to export most of the graphs and charts is very useful when putting together presentations.
    Jarad Matula, MBA | TrustRadius Reviewer

    Sprout Social

    • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
    • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
    • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
    Sasha Brito | TrustRadius Reviewer

    Cons

    Brandwatch

    • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
    • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
    • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
    Anonymous | TrustRadius Reviewer

    Sprout Social

    • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
    • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
    • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
    Talissa (Beall) Navarro | TrustRadius Reviewer

    Pricing Details

    Brandwatch

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $800 10k mentions

    Brandwatch Editions & Modules

    Edition
    Pro$8001
    Enterprise3000+2
    1. 10k mentions
    2. Unlimited mentions or Queries
    Additional Pricing Details

    Sprout Social

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 for 30 days

    Sprout Social Editions & Modules

    Edition
    Free TrialFree1
    Standard$992
    Professional$1492
    Advanced$2492
    1. for 30 days
    2. per user/per month
    Additional Pricing Details

    Likelihood to Renew

    Brandwatch

    Brandwatch 10.0
    Based on 5 answers
    Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
    Anonymous | TrustRadius Reviewer

    Sprout Social

    Sprout Social 9.0
    Based on 62 answers
    While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
    Jennifer Wagner | TrustRadius Reviewer

    Usability

    Brandwatch

    Brandwatch 6.0
    Based on 5 answers
    I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
    Ben Donkor | TrustRadius Reviewer

    Sprout Social

    Sprout Social 9.4
    Based on 40 answers
    Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Brandwatch

    No score
    No answers yet
    No answers on this topic

    Sprout Social

    Sprout Social 7.7
    Based on 16 answers
    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Anonymous | TrustRadius Reviewer

    Performance

    Brandwatch

    Brandwatch 7.0
    Based on 2 answers
    Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
    Anonymous | TrustRadius Reviewer

    Sprout Social

    Sprout Social 8.0
    Based on 14 answers
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Sarah Zibanejadrad | TrustRadius Reviewer

    Support Rating

    Brandwatch

    Brandwatch 8.6
    Based on 20 answers
    The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform.I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.
    Gavin Bigelow | TrustRadius Reviewer

    Sprout Social

    Sprout Social 9.1
    Based on 48 answers
    Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
    Diana R. Krueger | TrustRadius Reviewer

    Online Training

    Brandwatch

    Brandwatch 6.4
    Based on 1 answer
    good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar.Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
    Luis Fernando Martinez Funes | TrustRadius Reviewer

    Sprout Social

    Sprout Social 7.3
    Based on 3 answers
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Ryan Montano | TrustRadius Reviewer

    Implementation Rating

    Brandwatch

    Brandwatch 9.1
    Based on 4 answers
    Not that I can think of.
    Edward James Bass | TrustRadius Reviewer

    Sprout Social

    Sprout Social 10.0
    Based on 21 answers
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Valentin Vesa | TrustRadius Reviewer

    Alternatives Considered

    Brandwatch

    Crimson Hexagon is more expensive than many other social media monitoring and analytics software platforms, but it definitely has the most detailed analytical capabilities when it comes to social media. It does not have traditional news media monitoring like other platforms, including Meltwater and Cision, but if you are solely looking for the best in social analytics, Crimson Hexagon may be for you.
    Jimmy Mack | TrustRadius Reviewer

    Sprout Social

    I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
    Peter Slayton | TrustRadius Reviewer

    Return on Investment

    Brandwatch

    • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
    Anonymous | TrustRadius Reviewer

    Sprout Social

    • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
    • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
    • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
    Anonymous | TrustRadius Reviewer

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