What users are saying about
71 Ratings
42 Ratings
71 Ratings
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Score 7.7 out of 101
42 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Likelihood to Recommend

Brandwatch

Brandwatch is great for ongoing monitoring using defined categories. It's brilliant at segmenting and displaying data how you need it, especially when you know what data you need and how you need to see it. It's not the best when you don't quite know what you're looking for, and when time matters - there aren't many good tools for quickly applying filters or using AI to identify patterns, though that's getting better as they continue to merge Crimson Hexagon technology, so I'd continue to watch this space.
No photo available

Sysomos MAP

Highly effective to measure a Twitter campaign post-event or campaign, where there is a defined period of time and a pre-defined hashtag (or hashtags) to be measured.

Limited at measuring closed networks such as Facebook and LinkedIn.
No photo available

Pros

Brandwatch

  • The breadth of the data it captures is impressive, and you are only limited in the tool by your own knowledge of how to use the system. Therefore, if you know how to create smart, tightly structured queries, how to create smart rules to help save manual search and filing, already have a set of keywords to plug in to your query, and know how to use the more advanced chart visualizations beyond the stock ones they provide, you should be in great shape.
  • The range of historical data, as well as the ability to access it in detail is a definite plus that puts them above competitors if you're looking for long-term historical trends.
  • The visuals are basic, but look nice, and the ability to export most of the graphs and charts is very useful when putting together presentations.
Jarad Matula, MBA profile photo

Sysomos MAP

  • Utilizes Boolean queries which enables user to build very specific, complex searches.
  • Returns search results in near real-time (vs. several hours or days like competitor products).
  • Easy-to-understand, intuitive platform. Easy to navigate through listening results.
Kristen O'Neill profile photo

Cons

Brandwatch

  • Instagram data coverage is not very strong. Though there are industry-wide hurdles in tracking data on Instagram, there are competitors that have proven more accurate than Brandwatch.
  • Many larger, more broad queries return a lot of junk or spam posts. Customer service can help with filtering these out with common "NOT" operator phrases. However, some competitors do a better job on the back end to make sure you never see as much as the spam to begin with.
  • Monthly data limits are a con if your work requires a lot of ad hoc projects and it's hard to project the monthly volume you will need.
No photo available

Sysomos MAP

  • Fairly expensive.
  • Customer service response time can be inconsistent.
Kristen O'Neill profile photo

Likelihood to Renew

Brandwatch

Brandwatch 8.1
Based on 3 answers
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
No photo available

Sysomos MAP

Sysomos MAP 8.9
Based on 10 answers
The only real issue is the inherent difficulty of training our various departments on how to use Boolean logic. There are alternative methods of filtering data sets.
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Usability

Brandwatch

Brandwatch 8.4
Based on 4 answers
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
Ben Donkor profile photo

Sysomos MAP

Sysomos MAP 9.0
Based on 5 answers
Like all software products, Sysomos has a learning curve. However, the UI is significantly better than some of the other tools we looked at. Even without training, a competent person could jump in and do the basics.
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Reliability and Availability

Brandwatch

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.0
Based on 4 answers
100%. Never saw any down time.
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Performance

Brandwatch

Brandwatch 7.0
Based on 1 answer
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
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Sysomos MAP

Sysomos MAP 8.3
Based on 4 answers
The product is faster than its most relevant competitors
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Support

Brandwatch

Brandwatch 9.1
Based on 2 answers
I've never had to recur to any "extra" support, as Brandwatch have always been at hand whenever I needed a hand. That aside, Brandwatch always lets me know whenever something goes wrong, so I don't have to leave it to guesswork. That said, I've only had something going wrong just once in over one year, so my level of satisfaction is pretty high.
Ben Donkor profile photo

Sysomos MAP

Sysomos MAP 7.2
Based on 5 answers
Varies person to person but generally they are helpful. The sales team is especially bright & useful in training team members for initial runs through MAP
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Online Training

Brandwatch

Brandwatch 6.4
Based on 1 answer
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar.Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
Luis Fernando Martinez Funes profile photo

Sysomos MAP

Sysomos MAP 8.0
Based on 5 answers
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
No photo available

Implementation

Brandwatch

Brandwatch 9.1
Based on 2 answers
Not that I can think of.
Edward James Bass profile photo

Sysomos MAP

Sysomos MAP 8.0
Based on 5 answers
Some users might require some help getting keyword sets built if they are new to social listening.
Ryan Smith profile photo

Alternatives Considered

Brandwatch

I selected Brandwatch because of positive reviews. Haven't used other software.
No photo available

Sysomos MAP

Radian 6
Visible Technologies
Meltwater Buzz
Nielsen Buzzmetrics

We ultimately picked Sysomos because it had a great UI and we felt that it would be easy for non-specialists to use effectively. It also seemed to have the horsepower we needed in terms of comprehensiveness.
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Return on Investment

Brandwatch

  • Better statistics provided a direction for further research
  • Saved time by generating quick results
  • Easy to use
No photo available

Sysomos MAP

  • Very positive as it has allowed us to showcase Share of Voice and engagement numbers without having to do it manually.
Samantha Baier profile photo

Pricing Details

Brandwatch

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Brandwatch Editions & Modules

Brandwatch
Edition
Pro
$8001
Enterprise
3000+2
1. 10k mentions
2. Unlimited mentions or Queries
Additional Pricing Details

Sysomos MAP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sysomos MAP Editions & Modules

Sysomos MAP
Additional Pricing Details

Add comparison