Brandwatch vs Topsy | TrustRadius

What users are saying about

Score 8.8 out of 10

Based on 102 reviews and ratings

Score 7.5 out of 10

Based on 6 reviews and ratings

Pros

The breadth of the data it captures is impressive, and you are only limited in the tool by your own knowledge of how to use the system. Therefore, if you know how to create smart, tightly structured queries, how to create smart rules to help save manual search and filing, already have a set of keywords to plug in to your query, and know how to use the more advanced chart visualizations beyond the stock ones they provide, you should be in great shape.
The range of historical data, as well as the ability to access it in detail is a definite plus that puts them above competitors if you're looking for long-term historical trends.
The visuals are basic, but look nice, and the ability to export most of the graphs and charts is very useful when putting together presentations.

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Jarad Matula, MBA

Social Media Strategist / Community Manager

Bulldog SolutionsMarketing and Advertising, 51-200 employees

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Access to every single tweet ever sent since the start of Twitter.
Immediate access to results - extremely easy to generate search queries.
Multiple ways to visualize data.

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Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

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Cons

Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation

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Verified User

Manager in Research & Development

Public Relations and Communications Company, 201-500 employees

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Pricing is steep and on a per-user basis.
Limited amount of data sources - Twitter, links and videos.

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Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

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Likelihood to Renew

Brandwatch 10.0

Based on 5 answers

Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.

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Verified User

Analyst in Information Technology

Information Technology and Services Company, 5001-10,000 employees

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Topsy 9.0

Based on 1 answer

Quite simply, there is no other option out there with the amount of data we can get from Topsy. Others (like Radian6) have a large amount of data, but it isn't as easy to find, and creating reports is too cumbersome. Report generation in Topsy takes seconds, not minutes

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Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

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Usability

Brandwatch 6.0

Based on 5 answers

I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works

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Social Media & Online Analyst

BTTelecommunications, 10,001+ employees

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No score

No answers yet

No answers on this topic

Performance

Brandwatch 7.0

Based on 2 answers

Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes

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Verified User

Manager in Research & Development

Public Relations and Communications Company, 201-500 employees

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No score

No answers yet

No answers on this topic

Support Rating

Brandwatch 8.4

Based on 20 answers

The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform.I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.

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Performance Marketing

Scuf GamingComputer Hardware, 51-200 employees

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Topsy 9.0

Based on 1 answer

The few times we have asked questions, they were answered instantly by our own account rep

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Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

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Online Training

Brandwatch 6.4

Based on 1 answer

good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar.Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works

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Luis Fernando Martinez Funes

Strategy Director

Teterita Inc.- FuneStratManagement Consulting, 1-10 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Brandwatch 9.1

Based on 4 answers

Not that I can think of.

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Edward James Bass

Co-Founder & Director

EntSightMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Crimson Hexagon is more expensive than many other social media monitoring and analytics software platforms, but it definitely has the most detailed analytical capabilities when it comes to social media. It does not have traditional news media monitoring like other platforms, including Meltwater and Cision, but if you are solely looking for the best in social analytics, Crimson Hexagon may be for you.

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Sr Analytics Coordinator

City of OlatheInformation Technology and Services, 10,001+ employees

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No answers on this topic

Return on Investment

At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.

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Verified User

Analyst in Social Media

Marketing and Advertising Company, 201-500 employees

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Immediate access to campaign performance data in social. Our sales team regularly requests metrics from campaigns several years old, and with Topsy, we can dig in and find it. This assists in helping them in their sales pitches to new clients and renewing deals with previous clients.

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Verified User

Employee in Marketing

Telecommunications Company, 201-500 employees

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Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Brandwatch Editions & Modules

Edition

Pro	$800¹
Enterprise	3000+²

10k mentions
Unlimited mentions or Queries

Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Topsy Editions & Modules

Edition

Topsy	$12,000¹

Per User Per Year

Additional Pricing Details

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