Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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Giftbit
Score 9.3 out of 10
Mid-Size Companies (51-1,000 employees)
Giftbit is a rewards platform that lets users buy, send & track digital gift cards. With its web application and API, dedicated customer support, and stats on user behavior and delivery - Giftbit is designed to make it easier to fulfill and manage reward and incentive programs.
Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards. If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform. Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.
Braze's usability is one of the main things that makes it stand out from its competitors. The UX and UI are excellent, and it ensures it is not overcomplicated where it doesn't need to be. The online documentation is also handy to help support teams in your business.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
When a redemption via the API connected to my community platform provider failed, the support was extremely limited. It was fast but limited. Most common conversations with Giftbit support ended in "unfortunately we cannot help you or your recipient with that issue." I'm not sure if Giftbit deserves 100% of the blame for API issues with Fuel Cycle community platform but the end result is that a user will redeem their points for a reward and would never get it. Once these issues are reported to me, I couldn't help them from the dashboard either as I was unable to review their claim codes, etc. and make it right, resulting in lost $.
Compared to Salesforce Commerce Cloud, Braze is much more user friendly, flexible and provides for easier segmentation and personalization. The reporting in Braze is also much easier to use. Compared to Marketo, Braze has a better UI and UX, and an easier learning curve for new users. The set up and maintenance of customer journeys is much easier. The only thing I miss from Marketo is the ability to view the customer log, which allows you to see the automation that happens against each user profile, allowing for easier troubleshooting.
I haven't used any products like Giftbit. Since I have enjoyed my experience with Giftbit, I haven't looked into any other platforms that offer the same things.
Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
