Braze vs Kochava

• Personalized customer journey
• Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
• The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
• The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.

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• Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
• Attribution of channels basis last click, first click etc.
• Analytics, Insights, user CAC and LTV etc.

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• If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
• You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).

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• Hard to pull reporting
• often tracking issues, and advertisers seem to have a hard time integrating
• lack of visibility on many events, and poor fraud detection

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• Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
• Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
• Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.

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• We have had issues with quality due to the poor reporting
• Lost several opportunities based on lack of visibility
• not user friendly dashboard, and therefore harder to use than other common platforms

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