Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Braze
Score 8.6 out of 10
N/A
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.N/A
Kochava
Score 10.0 out of 10
N/A
Kochava is a mobile attribution and analytics platform for enterprises.N/A
Pricing
BrazeKochava
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrazeKochava
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrazeKochava
Best Alternatives
BrazeKochava
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Firebase Crashlytics
Firebase Crashlytics
Score 9.2 out of 10
Medium-sized Companies
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 9.1 out of 10
Firebase Crashlytics
Firebase Crashlytics
Score 9.2 out of 10
Enterprises
Verint Community
Verint Community
Score 9.3 out of 10
Firebase Crashlytics
Firebase Crashlytics
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrazeKochava
Likelihood to Recommend
8.5
(110 ratings)
8.5
(4 ratings)
Likelihood to Renew
9.1
(2 ratings)
-
(0 ratings)
Usability
7.3
(77 ratings)
3.0
(1 ratings)
Support Rating
4.5
(21 ratings)
5.0
(2 ratings)
User Testimonials
BrazeKochava
Likelihood to Recommend
Braze
Utilizing Braze for user onboarding activation is ideal, for example when a new user signs up but hasn’t completed identity verification or added a payment method, Braze can send a series of nudges via email, SMS, and in-app messaging. Braze is not ideal for highly regulated financial communications. hese require stringent compliance and audit trails, which may be better handled through core banking systems or platforms built for financial record-keeping
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Kochava
Beneficial
for creating a quarterly report of top-quality campaign data sources for the
company's marketing department, integrated with networks and publications.



It
is a marketing solution that is being used to manage and analyze data from
mobile application campaigns.



You're
also helping employees accomplish difficult tasks while keeping company data
protected.
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Pros
Braze
  • Action based entry methods - helps ensure certain messages only go out once a key action has happened (in our case loading an offer to a guest account).
  • Liquid - this gives the ability to send truly dynamic emails depending on the attributes present on a guest level. Making our messages extremely personalized.
  • Support - the Braze team is very supportive and bought into the partnership. From the dedicated support team, our CSM team, the engineering team, escalations team, and everyone else; they make it clear that they succeed if we succeed and their actions show it.
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Kochava
  • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
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Cons
Braze
  • Reporting on specific links. It's hard to see how a single CTA performed vs overall engagement.
  • The view of live Canvases can be hard to digest with such long sections for each message step. I also need to click through a few times to see the actual creative, making it harder at a glance to remember which path was which.
  • Frequency capping rules. We assumed these could be more complex, such as having a hierarchy of delivery based on a tag, vs just a max volume per tag.
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Kochava
  • Hard to pull reporting
  • often tracking issues, and advertisers seem to have a hard time integrating
  • lack of visibility on many events, and poor fraud detection
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Likelihood to Renew
Braze
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
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Kochava
No answers on this topic
Usability
Braze
It's easy to use and understand. However, it's not perfect (the last set of UI/UX updates definitely improved this), and for Braze to be really 10 out of 10, an easier process to integrate Braze with data/website/apps would be needed -> right now, marketing is limited by what was set up initially, and moving this beyond MVP is extremely hard.
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Kochava
Not user friendly, poor reporting.
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Support Rating
Braze
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
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Kochava
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
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Alternatives Considered
Braze
Braze is a much stronger deployment platform than Optimove (i.e., Optimail, Optimobile, Optitext). While Klaviyo may be deemed the "preferred" integration with Shopify, we feel confident that Braze will work perfectly well and will continue to enhance its integration with Shopify. It'd never be worth the pain of an ESP migration to move away from Braze for maybe only a few better features with Klaviyo.
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Kochava
It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.
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Return on Investment
Braze
  • Our customer experience is much more cohesive- it allows multiple departments to run numerous campaigns at the same time without them conflicting with one another which is great- saves contributors a lot of unnecessary back and forth
  • Better tracking- we are able to pivot away from campaign styles faster using Braze tracking as it is faster and more reliable
  • Reduced execution time- our team has gotten back dozens of hours of time because of the streamlined execution process and user-friendly interface. This has provided us with more time to think creatively and focus on the bigger picture
  • We are able to run more complex campaigns in order to target customers across more stages of the shopping and browsing experience
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Kochava
  • Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
  • Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
  • We can also use Kochava's app links and QR codes to boost our conversion.
  • Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
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