Braze vs. Kochava

Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.

Beneficial
for creating a quarterly report of top-quality campaign data sources for the
company's marketing department, integrated with networks and publications.



It
is a marketing solution that is being used to manage and analyze data from
mobile application campaigns.



You're
also helping employees accomplish difficult tasks while keeping company data
protected.

• Is constantly improving all its features.
• Cares a lot for the final user and its usability, in my case I'm constantly getting asked about feedback to improve several features.
• Is really easy to use, and the documentation and LAB are really helpful if you are starting with Braze.
• Has a strong community, where anyone can ask everything and other peers can contribute.

• Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.

• Braze could offer more tier based cost effective solutions for users who only integrate minimally.
• I think the the ability to understand how users patterns can be utilized is powerful but could be made more robust yet usable.
• Reporting without exporting to a CSV perhaps a more cloud-based reporting option.

• Hard to pull reporting
• often tracking issues, and advertisers seem to have a hard time integrating
• lack of visibility on many events, and poor fraud detection

Not user friendly, poor reporting.

We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.

They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.

Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to medium-sized customers.

It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.

• Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
• Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
• Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.

• Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
• Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
• We can also use Kochava's app links and QR codes to boost our conversion.
• Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.