What users are saying about

Braze vs Kochava

Braze
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36 Ratings
Kochava
8 Ratings

Braze

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36 Ratings
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Score 7.7 out of 100

Based on 36 reviews and ratings

Kochava

8 Ratings
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Score 8 out of 100

Based on 8 reviews and ratings

Likelihood to Recommend

Braze

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.

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Mark McRae | TrustRadius Reviewer
Mark McRae
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Kochava

It's well suited if you are confused about your marketing spending and efficiency, or if you wish to scale up digital marketing spends etc.
It's not suited if you aren't doing any marketing spends on paid channels.

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Anonymous | TrustRadius Reviewer
Verified User
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Pros

Braze

  • Personalized customer journey
  • Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
  • The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
  • The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.

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Jackson Yomogida | TrustRadius Reviewer
Jackson Yomogida
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Kochava

  • Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
  • Attribution of channels basis last click, first click etc.
  • Analytics, Insights, user CAC and LTV etc.

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Anonymous | TrustRadius Reviewer
Verified User
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Cons

Braze

  • If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
  • You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).

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Anonymous | TrustRadius Reviewer
Verified User
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Kochava

  • The dashboard is still basic as compared to other competition, can be improved.
  • It's a bit complex to setup and manage and needs dedicated tech team bandwidth.
  • Rest all is good.

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Anonymous | TrustRadius Reviewer
Verified User
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Support

Braze

Braze 8.2
Based on 20 answers
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.

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Victoria Quang | TrustRadius Reviewer
Victoria Quang
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Kochava

Kochava 8.0
Based on 1 answer
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.

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Anonymous | TrustRadius Reviewer
Verified User
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Alternatives Considered

Braze

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.

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Anonymous | TrustRadius Reviewer
Verified User
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Kochava

Kochava is good from pricing point of view when you scale up. Both are equal in terms of core features and attribution. However, UI wise AppsFlyer is better.

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Anonymous | TrustRadius Reviewer
Verified User
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Return on Investment

Braze

  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.

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Jennifer Rudin | TrustRadius Reviewer
Jennifer Rudin
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Kochava

  • It's helped increase user LTV through selection of right marketing channels.
  • It's helped decrease CAC through attribution tracking.
  • It has taken a lot.of tech bandwidth for integration.

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Anonymous | TrustRadius Reviewer
Verified User
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Pricing Details

Braze

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
Optional

Kochava

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

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