Braze vs. Pardot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Braze
Score 8.4 out of 10
N/A
Braze is a comprehensive customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels so as to deliver value quickly and continuously. The vendor states they were named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and recognized as one of Inc Magazine's…N/A
Pardot
Score 7.8 out of 10
N/A
Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
$1,250
per month
Pricing
BrazePardot
Editions & Modules
No answers on this topic
Growth
$1,250
/month/up to 10,000 contacts billed annually
Plus
$2,500
/month/up to 10,000 contacts billed annually
Advanced
$4,000
/month/up to 10,000 contacts billed annually
Premium
$15,000
/month/up to 10,000 contacts billed annually
Offerings
Pricing Offerings
BrazePardot
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsSalesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.
More Pricing Information
Community Pulse
BrazePardot
Considered Both Products
Braze
Chose Braze
Braze is the obvious choice between these. There is more functionality, better tools, and an amazing community. We transitioned from an in-house communication platform to Braze and we will never go back.
Chose Braze
Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.
Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing …
Chose Braze
Braze is extremely easy-to-use and also very powerful and customizable - 3 things that usually don't go hand in hand for most marketing automation software.
Pardot

No answer on this topic

Top Pros
Top Cons
Features
BrazePardot
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Braze
-
Ratings
Pardot
7.2
95 Ratings
WYSIWYG email editor00 Ratings5.689 Ratings
Dynamic content00 Ratings6.580 Ratings
Ability to test dynamic content00 Ratings6.977 Ratings
Landing pages00 Ratings7.088 Ratings
A/B testing00 Ratings8.081 Ratings
Mobile optimization00 Ratings5.877 Ratings
Email deliverability reporting00 Ratings7.9179 Ratings
List management00 Ratings8.792 Ratings
Triggered drip sequences00 Ratings8.563 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Braze
-
Ratings
Pardot
7.8
93 Ratings
Lead nurturing00 Ratings8.185 Ratings
Lead scoring and grading00 Ratings7.986 Ratings
Data quality management00 Ratings7.186 Ratings
Automated sales alerts and tasks00 Ratings8.181 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Braze
-
Ratings
Pardot
7.3
85 Ratings
Calendaring00 Ratings7.376 Ratings
Event/webinar marketing00 Ratings7.473 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Braze
-
Ratings
Pardot
7.0
68 Ratings
Social sharing and campaigns00 Ratings6.464 Ratings
Social profile integration00 Ratings7.521 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Braze
-
Ratings
Pardot
6.9
91 Ratings
Dashboards00 Ratings7.387 Ratings
Standard reports00 Ratings6.890 Ratings
Custom reports00 Ratings6.668 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Braze
-
Ratings
Pardot
7.4
93 Ratings
API00 Ratings7.265 Ratings
Role-based workflow & approvals00 Ratings7.062 Ratings
Customizability00 Ratings6.782 Ratings
Integration with Salesforce.com00 Ratings9.483 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.33 Ratings
Integration with SugarCRM00 Ratings5.44 Ratings
User Ratings
BrazePardot
Likelihood to Recommend
9.1
(26 ratings)
7.7
(150 ratings)
Likelihood to Renew
-
(0 ratings)
1.4
(86 ratings)
Usability
-
(0 ratings)
8.5
(17 ratings)
Availability
-
(0 ratings)
7.5
(16 ratings)
Performance
-
(0 ratings)
8.3
(10 ratings)
Support Rating
8.2
(40 ratings)
6.4
(28 ratings)
In-Person Training
-
(0 ratings)
9.0
(3 ratings)
Online Training
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
-
(0 ratings)
8.2
(22 ratings)
Ease of integration
-
(0 ratings)
7.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
BrazePardot
Likelihood to Recommend
Braze
Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.
Read full review
Salesforce
I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
Read full review
Pros
Braze
  • Is constantly improving all its features.
  • Cares a lot for the final user and its usability, in my case I'm constantly getting asked about feedback to improve several features.
  • Is really easy to use, and the documentation and LAB are really helpful if you are starting with Braze.
  • Has a strong community, where anyone can ask everything and other peers can contribute.
Read full review
Salesforce
  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Read full review
Cons
Braze
  • Braze could offer more tier based cost effective solutions for users who only integrate minimally.
  • I think the the ability to understand how users patterns can be utilized is powerful but could be made more robust yet usable.
  • Reporting without exporting to a CSV perhaps a more cloud-based reporting option.
Read full review
Salesforce
  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Read full review
Likelihood to Renew
Braze
No answers on this topic
Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Read full review
Usability
Braze
No answers on this topic
Salesforce
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Read full review
Reliability and Availability
Braze
No answers on this topic
Salesforce
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Read full review
Performance
Braze
No answers on this topic
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Read full review
Support Rating
Braze
We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.
Read full review
Salesforce
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Read full review
In-Person Training
Braze
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Read full review
Online Training
Braze
No answers on this topic
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Read full review
Implementation Rating
Braze
No answers on this topic
Salesforce
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Read full review
Alternatives Considered
Braze
Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to medium-sized customers.
Read full review
Salesforce
We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Read full review
Return on Investment
Braze
  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Read full review
Salesforce
  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Read full review