What users are saying about
42 Ratings
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Top Rated
2901 Ratings
42 Ratings
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Score 8 out of 100

Salesforce

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Top Rated
2901 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Braze

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.
Mark McRae | TrustRadius Reviewer

Salesforce

We have well over 12,000 contacts that we were managing in several customer relationship managers and list serves. We are bringing them all into Salesforce to streamline our user experience across the department and also bring our event registration over to Salesforce rather than having it in separate softwares. We are using it in higher education communications and marketing.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Braze
Salesforce
7.8
Customer data management / contact management
Braze
Salesforce
8.4
Workflow management
Braze
Salesforce
7.7
Territory management
Braze
Salesforce
7.7
Opportunity management
Braze
Salesforce
8.4
Integration with email client (e.g., Outlook or Gmail)
Braze
Salesforce
7.3
Contract management
Braze
Salesforce
7.7
Quote & order management
Braze
Salesforce
7.5
Interaction tracking
Braze
Salesforce
8.1
Channel / partner relationship management
Braze
Salesforce
7.8

Customer Service & Support

Braze
Salesforce
8.5
Case management
Braze
Salesforce
9.0
Call center management
Braze
Salesforce
8.4
Help desk management
Braze
Salesforce
8.3

Marketing Automation

Braze
Salesforce
7.9
Lead management
Braze
Salesforce
8.2
Email marketing
Braze
Salesforce
7.7

CRM Project Management

Braze
Salesforce
7.5
Task management
Braze
Salesforce
7.6
Billing and invoicing management
Braze
Salesforce
6.7
Reporting
Braze
Salesforce
8.0

CRM Reporting & Analytics

Braze
Salesforce
8.2
Forecasting
Braze
Salesforce
7.9
Pipeline visualization
Braze
Salesforce
8.3
Customizable reports
Braze
Salesforce
8.5

Customization

Braze
Salesforce
8.1
Custom fields
Braze
Salesforce
8.3
Custom objects
Braze
Salesforce
8.4
Scripting environment
Braze
Salesforce
7.7
API for custom integration
Braze
Salesforce
7.9

Security

Braze
Salesforce
8.4
Single sign-on capability
Braze
Salesforce
8.3
Role-based user permissions
Braze
Salesforce
8.6

Social CRM

Braze
Salesforce
7.4
Social data
Braze
Salesforce
7.4
Social engagement
Braze
Salesforce
7.4

Integrations with 3rd-party Software

Braze
Salesforce
7.5
Marketing automation
Braze
Salesforce
7.7
Compensation management
Braze
Salesforce
7.3

Platform

Braze
Salesforce
7.7
Mobile access
Braze
Salesforce
7.7

Pros

Braze

  • Personalized customer journey
  • Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
  • The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
  • The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.
Jackson Yomogida | TrustRadius Reviewer

Salesforce

  • Salesforce.com is extremely customizable. I would not consider it an out-of-the-box solution, although its standard fields allow for fundamental CRM activities and reporting.
  • Salesforce.com is able to integrate with 100s of third-party softwares—often times creating efficiencies in processes.
  • Reports within Salesforce.com have the ability to be simple as a standard Account report, or you can get very granular with your report filtering to segment a very specific result, eg. Accounts in California who are active clients and fall within the pharmaceutical industry and have a specified market capitalization.
Erik Viager | TrustRadius Reviewer

Cons

Braze

  • If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
  • You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).
Anonymous | TrustRadius Reviewer

Salesforce

  • Costs vs. ROI: The initial cost to BUILD whatever instance your SF sales rep presents to you and sells; the COST associate to get to that build is NEVER explained or discussed.
  • The Salesforce sales rep's job is to sell you on an idea and hope, rather than practical application, implementation, and realistic expectations of the egregiously cantankerous and universally overpriced CRM.
  • They do not vet, manage or hold accountable their 'implementation partners'. Again, the sales rep for Salesforce; their job is to sell you the platform, not what you they showed you the platform can do. There is extreme neglect in discussing the actual cost to get their CRM platform to do WHAT they have showcased to you. Not to mention the time it takes to get there. Not to mention the partners they refer to you are random. These 3rd party companies do ALL the work and make ALL the money on behalf of Salesforce, for themselves. You get stuck in contracts with mediocre service or lackluster results and there is NO recourse for you as the consumer against these 'partners'.
  • If I want to sell GM cars, GM has standards and minimums they require in order for me to represent their brand. If I do shady dealings, rip customers off or am just a terrible business to be in business with, GM would strip me of my dealership title for their brand. SalesForce does no such thing. I could start a company to implement salesforce, have you sign a contract and deliver a garbage product. If you go to SF to complain about that; "Our hands our tied" as I have been told.
  • Salesforce does not care about your user experience, they just want you to buy more. It is a Sales organization, not a software company. Again, they do not care about your business, the negative impact of their CRM rollout, or how terrible their 3rd party support partners are. They. Dont. Care. They just want your money.
  • SF is aware they are the biggest player on the block. They have all the cards. You, the consumer, as an individual business, have no power or say.
Kurt Johansen | TrustRadius Reviewer

Likelihood to Renew

Braze

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 10.0
Based on 49 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli | TrustRadius Reviewer

Usability

Braze

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 8.1
Based on 84 answers
I rate Salesforce.com overall usability 9 because this Web base tools really serve it's the purpose and contribute much to our marketing and sales pipeline and help drive more RIO in our Business. Sales and marketing activities have no gaps it's can be seen and monitored in Salesforce.com even opportunities they are engaged or attached on it we can see where leads are coming and in who or where effort it is. It's easy to maintain and use. No issue so far and all works well.
Angel Arciaga | TrustRadius Reviewer

Reliability and Availability

Braze

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.8
Based on 54 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Kyle Dugger | TrustRadius Reviewer

Performance

Braze

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.0
Based on 36 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk | TrustRadius Reviewer

Support Rating

Braze

Braze 8.2
Based on 40 answers
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.
Victoria Quang | TrustRadius Reviewer

Salesforce

Salesforce 7.7
Based on 111 answers
As a Salesforce user, I've worked in large organizations with Salesforce-trained employees. They gave me instructions on how to get in touch with them, and they were addressed in a way that made it easy for me to understand. But they were often overwhelmed with Salesforce. My organization would benefit from more online and videos and on-site training. Even with a level one person, complex issues can be tricky to resolve.
Aononna Tazin | TrustRadius Reviewer

In-Person Training

Braze

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 7.9
Based on 11 answers
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
Anonymous | TrustRadius Reviewer

Online Training

Braze

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.1
Based on 15 answers
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
Anonymous | TrustRadius Reviewer

Implementation Rating

Braze

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.4
Based on 32 answers
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Braze

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.
Anonymous | TrustRadius Reviewer

Salesforce

When evaluating a CRM solution for our company we had a fairly simple decision process. We had to decide to buy vs build an internal solution - which we found for the cost Salesforce would save from development / IT perspective and provide a more robust solution. The closest out of the box competitor we looked at was the Microsoft Dynamics CRM product -and again, we found Salesforce to be a more robust / cost effective solution.
Anonymous | TrustRadius Reviewer

Contract Terms and Pricing Model

Braze

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 8.7
Based on 3 answers
The contract process was arduous. Some of that was because of the purchasing issues with our university, but as mentioned previously, we got a quote for a package and then they also recommended add-on fees. These were things we did not end up going with because we had budgeted based on the originally quoted amount. This has slowed down our implementation phase and meant we were paying for two CRM software for longer than I would have liked.
Anonymous | TrustRadius Reviewer

Scalability

Braze

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 10.0
Based on 2 answers
I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.
Anonymous | TrustRadius Reviewer

Professional Services

Braze

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.0
Based on 3 answers
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
Aononna Tazin | TrustRadius Reviewer

Return on Investment

Braze

  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Jennifer Rudin | TrustRadius Reviewer

Salesforce

  • Companies that either hire consulting expertise or have in-house experts will benefit the most. It can be a powerful tool. Manage it correctly and there will be great benefits.
  • Conversely, if companies don't implement Salesforce.com with a plan, there will be frustration and small if any ROI realized.
Quentin Goin | TrustRadius Reviewer

Screenshots

Pricing Details

Braze

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Braze Editions & Modules

Additional Pricing Details

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Editions & Modules

Edition
Essentials$25.001
Professional$75.001
Enterprise$150.001
Unlimited$300.002
  1. Per User/Per Month
  2. Per user/Per month
Additional Pricing Details

Rating Summary

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