Braze vs Salesforce | TrustRadius

What users are saying about

Score 8 out of 10

Based on 42 reviews and ratings

Score 8.4 out of 10

Based on 2909 reviews and ratings

Feature Rating Comparison

Braze

Salesforce

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Contract management

Quote & order management

Interaction tracking

Channel / partner relationship management

Braze

Salesforce

Case management

Call center management

Help desk management

Braze

Salesforce

Lead management

Email marketing

Braze

Salesforce

Task management

Billing and invoicing management

Reporting

Braze

Salesforce

Forecasting

Pipeline visualization

Customizable reports

Braze

Salesforce

Custom fields

Custom objects

Scripting environment

API for custom integration

Braze

Salesforce

Single sign-on capability

Role-based user permissions

Braze

Salesforce

Social data

Social engagement

Braze

Salesforce

Marketing automation

Compensation management

Braze

Salesforce

Mobile access

Pros

Personalized customer journey
Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.

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Jackson Yomogida

Marketing Manager

Dave - Banking For HumansInternet, 51-200 employees

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Salesforce.com is extremely customizable. I would not consider it an out-of-the-box solution, although its standard fields allow for fundamental CRM activities and reporting.
Salesforce.com is able to integrate with 100s of third-party softwares—often times creating efficiencies in processes.
Reports within Salesforce.com have the ability to be simple as a standard Account report, or you can get very granular with your report filtering to segment a very specific result, eg. Accounts in California who are active clients and fall within the pharmaceutical industry and have a specified market capitalization.

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Sr. Strategic Development Manager, B2D

Intouch GroupMarketing and Advertising, 1001-5000 employees

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Cons

If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).

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Verified User

Employee in Information Technology

Information Technology and Services Company, 10,001+ employees

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Costs vs. ROI: The initial cost to BUILD whatever instance your SF sales rep presents to you and sells; the COST associate to get to that build is NEVER explained or discussed.
The Salesforce sales rep's job is to sell you on an idea and hope, rather than practical application, implementation, and realistic expectations of the egregiously cantankerous and universally overpriced CRM.
They do not vet, manage or hold accountable their 'implementation partners'. Again, the sales rep for Salesforce; their job is to sell you the platform, not what you they showed you the platform can do. There is extreme neglect in discussing the actual cost to get their CRM platform to do WHAT they have showcased to you. Not to mention the time it takes to get there. Not to mention the partners they refer to you are random. These 3rd party companies do ALL the work and make ALL the money on behalf of Salesforce, for themselves. You get stuck in contracts with mediocre service or lackluster results and there is NO recourse for you as the consumer against these 'partners'.
If I want to sell GM cars, GM has standards and minimums they require in order for me to represent their brand. If I do shady dealings, rip customers off or am just a terrible business to be in business with, GM would strip me of my dealership title for their brand. SalesForce does no such thing. I could start a company to implement salesforce, have you sign a contract and deliver a garbage product. If you go to SF to complain about that; "Our hands our tied" as I have been told.
Salesforce does not care about your user experience, they just want you to buy more. It is a Sales organization, not a software company. Again, they do not care about your business, the negative impact of their CRM rollout, or how terrible their 3rd party support partners are. They. Dont. Care. They just want your money.
SF is aware they are the biggest player on the block. They have all the cards. You, the consumer, as an individual business, have no power or say.

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DBA and Process Manager

Angel Water, Inc.Consumer Services, 51-200 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Salesforce 10.0

Based on 49 answers

While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable

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Account Manager

Camelot EnterprisesApparel & Fashion, 11-50 employees

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Usability

No score

No answers yet

No answers on this topic

Salesforce 8.1

Based on 85 answers

I think Salesforce is going to be a fantastic resource once we get fully onboarded and trained and are using all the features we want in our company. The problem is that onboarding is not intuitive and is very labor-intensive. After you make the agreement to purchase and settle on a price, they come back and recommend spending thousands more to have someone onboard for you. It's a hidden fee that isn't part of the original negotiations. In our case, we couldn't afford that right off the bat so the onboarding process is slower than expected, but we will eventually get there.

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Verified User

Professional in Professional Services

Higher Education Company, 1001-5000 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Salesforce 9.8

Based on 54 answers

Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.

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Salesforce.com Administrator

OPKO Diagnostics, LLCMedical Practice, 51-200 employees

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Performance

No score

No answers yet

No answers on this topic

Salesforce 9.0

Based on 36 answers

Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure

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Corporate Controller / Director Sales

Solar WindsInformation Technology and Services, 501-1000 employees

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Support Rating

Braze 8.2

Based on 40 answers

Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.

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CRM Manager

BirdInternet, 201-500 employees

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Salesforce 7.8

Based on 112 answers

I rate the overall support for Salesforce.com in 10 because they are accomodating, very responsive, timely, and handle issues or inquiries professionally. We never had any issues with raising it or waiting too long until it is fixed. Nothing to worry about if we have something to raise it will always be smooth and hassle-free communication.

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Senior Campaigns QA Associate

FinastraFinancial Services, 10,001+ employees

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In-Person Training

No score

No answers yet

No answers on this topic

Salesforce 7.9

Based on 11 answers

I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business

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Verified User

Analyst in Sales

Computer Software Company, 501-1000 employees

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Online Training

No score

No answers yet

No answers on this topic

Salesforce 9.1

Based on 15 answers

I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this

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Verified User

Program Manager in Information Technology

Computer Software Company, 501-1000 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Salesforce 9.4

Based on 32 answers

Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.

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Verified User

Employee in Marketing

Computer Software Company, 11-50 employees

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Alternatives Considered

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.

If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.

-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.

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Verified User

Team Lead in Marketing

Transportation/Trucking/Railroad Company, 501-1000 employees

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When evaluating a CRM solution for our company we had a fairly simple decision process. We had to decide to buy vs build an internal solution - which we found for the cost Salesforce would save from development / IT perspective and provide a more robust solution. The closest out of the box competitor we looked at was the Microsoft Dynamics CRM product -and again, we found Salesforce to be a more robust / cost effective solution.

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Verified User

General Manager in Corporate

Financial Services Company, 1-10 employees

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Contract Terms and Pricing Model

No score

No answers yet

No answers on this topic

Salesforce 9.0

Based on 4 answers

Salesforce has never been able to answer a question I've had, but I've heard from colleagues that they respond quickly. Market leaders tend to be more professional when things go awry. For CRM systems, Salesforce is by far the most popular. I've used CRM systems before Salesforce, and they weren't even close. Salesforce has such a monopoly on the market that they consider us as users. Inextricably linked, the two are one.

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Customer Relationship Management Specialist

Green Light LtdInformation Technology & Services, 51-200 employees

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Scalability

No score

No answers yet

No answers on this topic

Salesforce 10.0

Based on 2 answers

I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.

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Verified User

Consultant in Sales

Printing Company, 11-50 employees

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Professional Services

No score

No answers yet

No answers on this topic

Salesforce 9.0

Based on 4 answers

I believe it is the best customer relationship management system available. We use it for everything and have integrated other platforms to give customers/accounts a 360-degree view. According to Salesforce customer service, it is beneficial for tracking all information, and the reporting/dashboards are unique. It's where we keep track of every sale.

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Al Mubassir Muin

Software Engineer

Prime Tech Solutions Ltd.Information Technology & Services, 51-200 employees

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Return on Investment

Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.

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Growth / Nurture Strategist

IBMInformation Technology and Services, 10,001+ employees

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Companies that either hire consulting expertise or have in-house experts will benefit the most. It can be a powerful tool. Manage it correctly and there will be great benefits.
Conversely, if companies don't implement Salesforce.com with a plan, there will be frustration and small if any ROI realized.

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Integration Engineer

Goin Solutions, Inc.Computer Software, 1-10 employees

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Screenshots

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See All (3) Salesforce Screenshots

Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

Braze Editions & Modules

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Additional Pricing Details

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General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Salesforce Editions & Modules

Edition

Essentials	$25.00¹
Professional	$75.00¹
Enterprise	$150.00¹
Unlimited	$300.00²

Per User/Per Month
Per user/Per month

Additional Pricing Details

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Rating Summary

Braze

Salesforce

Braze

Salesforce

Braze

Salesforce

Braze

Salesforce

Braze

Salesforce

Braze

Salesforce

Braze

Salesforce

Braze

Salesforce

Braze

Salesforce

Braze

Salesforce

Braze

Salesforce

Braze

Salesforce

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