Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
N/A
SAP Sales Cloud
Score 8.5 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.
Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise. There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code. If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.
1. Better understanding of customer choice and sales insights. 2. High chance that we can convert the lead into sales as SAP analyzes the customer's need and behavior. 3. As it analyzes the data behind the scenes, a better price deal closing is possible, as it gives that level of insight.
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and start crafting journeys very quickly. And they continue to keep adding new features at a rapid pace, so credit where it's due.
Sap sales cloud has boosted the supply chain network . Sap Sales cloud has seamlessly unified the backend business processes into more transparent effective ones.The customer satisfaction have also increased with better customer collaboration and relationship.The vendor management process has also been significantly impacted and all for good. Customers are really happy with it
We can effectively manage sales and achieve scalable segmentation and targeting with SAP Sales Cloud, all with little training required. The program is incredibly user-friendly and enables additional ERP system integration. The automated authorization system, which has made permissions management easier and can be implemented in the cloud by several cloud service tenants—each of whom is a cloud service provider—was something I really appreciated. For users who don't want to click on three links to launch each relevant CRM program, this is quite helpful.
Positive Impact: SAP Sales Cloud can lead to increased sales efficiency by automating manual tasks, streamlining workflows, and providing real-time access to customer data. This can result in sales teams spending more time on revenue-generating activities.
Negative Impact: The initial costs associated with implementing SAP Sales Cloud, including licensing, customization, and training, can be significant. If not managed properly, this may impact the short-term financials and the expected payback period.
Negative Impact: The comprehensive features of SAP Sales Cloud might result in a steeper learning curve for users. If not addressed through adequate training and change management, this complexity can temporarily impact productivity.
