Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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Snowplow Insights
Score 9.9 out of 10
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Snowplow Insights is presented by the vendor, Snowplow in London, as a way to capture and process high-quality behavioral data from all a company's platforms and products and deliver that data to a cloud destination of choice.
While Braze is considered one of the better marketing automation platforms, it hasn't been a market leader in the e-commerce world. Again, based on what I've seen recently, enhancements in this area have been rolled out, but as a brand, we've yet to test these new features. If you're looking for a platform that allows you to set up and activate campaigns for multi-brand businesses/products, then Braze is for you. The drag and drop template builder and A/B testing functionality is easy enough for anyone to learn and use.
Snowplow Insights has been by far one of the best programs to better track and store each of the data for events and product expansion, the versatility of this program makes it an immediate and real-time solution for development of each of its users, I recommend it for its price and quality of execution in my work.
The ability to send push notifications to a seed list like how we can for email would be great. Just so we can confirm everything is going out correctly in the instances where are marketing team doesn't fit the criteria for a certain message.
Being able to archive segment extensions if the campaigns that are using them have been stopped or archived for over a certain number of days. This isn't a real issue, just a small quality of life improvement for those that like having things as clean as possible. 🙂
A global suppression list. Again, this isn't a big deal to add, it's just the only other thing that came to mind.
The amount of options and information that this program presents can be a bit overwhelming for users new to running this program.
I have the duty to warn that the free versions of this program are not really effective, we have put it to the test and they always leave us a lot to be desired, we do not recommend them.
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
Creating emails and editing the existing journey can be a tedious task when we want to do it on the same canvas. When emails need to be developed using emails from another canvas, it can be somewhat challenging. Other email marketing platforms offer a separate section for emails, which is particularly beneficial. Indeed, Braze offers good functionality for creating and testing mobile-friendly emails in one place. The provided segmentation options are also helpful.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
I wasn't part of the decision-making process for selecting Braze, since I joined the company after Braze was already "integrated" with our company. I'd still say that Braze would me my 1st choice compared to other tools that I used in the past.
Twilio Segment is a powerful alternative to Snowplow Insights, but ultimately Snowplow Insights is marginally better, but with a largely reduced cost which is extremely important to us
Our customer experience is much more cohesive- it allows multiple departments to run numerous campaigns at the same time without them conflicting with one another which is great- saves contributors a lot of unnecessary back and forth
Better tracking- we are able to pivot away from campaign styles faster using Braze tracking as it is faster and more reliable
Reduced execution time- our team has gotten back dozens of hours of time because of the streamlined execution process and user-friendly interface. This has provided us with more time to think creatively and focus on the bigger picture
We are able to run more complex campaigns in order to target customers across more stages of the shopping and browsing experience
