Braze vs. Text In Church

Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.

Text In Church is perfect for relational customer interaction. If you're just looking to push information to your customers, without any ability to respond, you don't need this tool. But if you want to take your customer service to the next level, show up on platform customers already use, and allow customers to reach out with questions, Text in Church is perfect for you.

• Is constantly improving all its features.
• Cares a lot for the final user and its usability, in my case I'm constantly getting asked about feedback to improve several features.
• Is really easy to use, and the documentation and LAB are really helpful if you are starting with Braze.
• Has a strong community, where anyone can ask everything and other peers can contribute.

• Braze could offer more tier based cost effective solutions for users who only integrate minimally.
• I think the the ability to understand how users patterns can be utilized is powerful but could be made more robust yet usable.
• Reporting without exporting to a CSV perhaps a more cloud-based reporting option.

We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.

Braze is a MUCH simpler interface than the Adobe Campaign. However, it is hard to argue that they both have the same functionality. Adobe Campaign is for a MUCH more technical team whereas Braze has a much easier user interface. I would definitely recommend Braze for small to medium-sized customers.

• Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
• Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
• Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.