Brevo vs. SAP Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.7 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
SAP Emarsys
Score 6.4 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
BrevoSAP Emarsys
Editions & Modules
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
BrevoSAP Emarsys
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.—
More Pricing Information
Community Pulse
BrevoSAP Emarsys
Features
BrevoSAP Emarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
8.1
202 Ratings
2% above category average
SAP Emarsys
6.5
8 Ratings
16% below category average
WYSIWYG email editor8.4181 Ratings7.16 Ratings
Dynamic content8.5163 Ratings8.06 Ratings
Ability to test dynamic content8.4155 Ratings4.07 Ratings
Landing pages6.011 Ratings8.03 Ratings
A/B testing6.510 Ratings7.07 Ratings
Mobile optimization8.5181 Ratings6.07 Ratings
Email deliverability reporting9.1198 Ratings6.48 Ratings
List management9.0195 Ratings4.48 Ratings
Triggered drip sequences8.6114 Ratings7.75 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
7.9
193 Ratings
3% above category average
SAP Emarsys
6.9
8 Ratings
6% below category average
Dashboards8.019 Ratings7.68 Ratings
Standard reports9.0192 Ratings7.08 Ratings
Custom reports6.810 Ratings6.07 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
9.6
132 Ratings
18% above category average
SAP Emarsys
-
Ratings
Link Tracking9.6132 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Brevo
-
Ratings
SAP Emarsys
6.5
5 Ratings
18% below category average
Lead nurturing automation00 Ratings6.05 Ratings
Lead scoring and grading00 Ratings7.04 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Brevo
-
Ratings
SAP Emarsys
6.9
7 Ratings
8% below category average
API00 Ratings6.77 Ratings
Role-based workflow & approvals00 Ratings6.04 Ratings
Customizability00 Ratings5.77 Ratings
Integration with Salesforce.com00 Ratings7.04 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
Best Alternatives
BrevoSAP Emarsys
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Vbout
Vbout
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.1 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrevoSAP Emarsys
Likelihood to Recommend
9.2
(222 ratings)
7.4
(11 ratings)
Likelihood to Renew
10.0
(10 ratings)
9.9
(2 ratings)
Usability
9.1
(19 ratings)
-
(0 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(13 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BrevoSAP Emarsys
Likelihood to Recommend
Brevo (Sendinblue, Inc)
Brevo is an excellent email subscriber service provider for startups, small businesses, and budget-conscious users. BUT it's real strength is that as your business scales, so too does Brevo's services. As mentioned in my review, when compared to over-hyped, and super-expensive AWeber, Brevo wins out in every singly department. Not every 1000, 10000, etc. sub list generates thousands in revenue. So why do other companies charge as if it's a large profitable corporation based on the sub number thresholds? Brevo is reasonably priced without sacrificing solid service. HIGHLY recommended.
Read full review
SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
Read full review
Pros
Brevo (Sendinblue, Inc)
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review
SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
Read full review
Cons
Brevo (Sendinblue, Inc)
  • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
  • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
  • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
  • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
  • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
Read full review
SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
Read full review
Likelihood to Renew
Brevo (Sendinblue, Inc)
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Read full review
SAP
We have no intention of changing Emarsys
Read full review
Usability
Brevo (Sendinblue, Inc)
because I tried to entrust the task of mass mailing to inexperienced people who, however, achieved success with relative ease and speed of learning the tools offered by the basic version of Brevo perché ho provato ad affidare il compito di fare mass mailing a persone poco esperte che però hanno raggiunto il successo con relativa facilità e rapidità di apprendimento degli strumenti offerti dalla versione base di Brevo
Read full review
SAP
No answers on this topic
Reliability and Availability
Brevo (Sendinblue, Inc)
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Read full review
SAP
No answers on this topic
Performance
Brevo (Sendinblue, Inc)
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Read full review
SAP
No answers on this topic
Support Rating
Brevo (Sendinblue, Inc)
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
Read full review
SAP
No answers on this topic
Implementation Rating
Brevo (Sendinblue, Inc)
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Read full review
SAP
No answers on this topic
Alternatives Considered
Brevo (Sendinblue, Inc)
I selected Sendinblue because my users and customers don't speak and read English, so the french version of an email solution was the best way to answer them. Since 2017, I always recommended Sendinblue to my customers and partners, even if they use another solution, I convert them and never go back again.
Read full review
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
Read full review
Scalability
Brevo (Sendinblue, Inc)
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Read full review
SAP
No answers on this topic
Return on Investment
Brevo (Sendinblue, Inc)
  • The ROI has been very positive - We have been able to bring the entire process in-house to the marketing department
  • We are saving time and money by not involving outside contractors
  • We save resources by not involving I.T.
  • The amount of time we save by being able to create the email from concept to completion, all by one person, is astronomical.
  • We save some cost by using the Sendinblue stock image options
Read full review
SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
Read full review
ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins