BrightGauge vs. SAS Marketing Operations Management

Any data-driven business that requires metrics and performance benchmarks, that need to drill into data for analysis, should use Bright Gauge. If you don't require data that can be displayed in a meaningful way, and that's not important to your business, then this product is probably not for you; otherwise, it's great.

• Near real-time data in dashboards is a game changer for decision making
• Easy of setup of gauges, dashboards and reports makes the product versatile
• Automated scheduled reporting increases visibility and reduces workload.

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

• Support quality has decreased since BrightGauge was acquired by Continuum then ConnectWise.
• It would be helpful to be able to change multiple similar gauges at one time, as opposed to individually.
• Reporting system could be improved. At the moment, I am not comfortable scheduling reports to be sent to customers.

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Usability is BrightGauge's strength. Granting the ability of virtually any user to be able to create a dashboard is incredibly valuable. If an organization very simple and straight forward reporting needs then BrightGauge is a perfect fit for them. Connecting to the dataset we used was very quick and easy and I imagine it would be the same for any major data source you would like to pull from.

We did not need to use BrightGauge's support for the entire time that we used it. Best support is always the one that isn't needed because nothing breaks.

We looked very briefly at Solar Winds, but due to Connectwise the reporting was not very accurate and was conflicted.

• ROI can be difficult to measure specifically on a tool like this, but quicker, easier access to information is key.
• Decrease workload and time in creation of reports has definitely created an ROI.