BrightGauge vs. SAS Marketing Operations Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightGauge
Score 8.3 out of 10
N/A
BrightGauge is a BI tool from ConnectWise that puts essential information in one place, providing visibility for more informed decisions. The user can customize BrightGauge dashboards and sync other business tools in its BI dashboard software for ultimate visibility. Users can also display data with embeddable gauges on public sites.N/A
SAS Marketing Ops
Score 9.0 out of 10
N/A
SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performance and accountability throughout the marketing organization.N/A
Pricing
BrightGaugeSAS Marketing Operations Management
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrightGaugeSAS Marketing Ops
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightGaugeSAS Marketing Operations Management
Top Pros
Top Cons
Features
BrightGaugeSAS Marketing Operations Management
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
BrightGauge
7.5
9 Ratings
SAS Marketing Operations Management
-
Ratings
Pixel Perfect reports6.76 Ratings00 Ratings
Customizable dashboards9.29 Ratings00 Ratings
Report Formatting Templates6.68 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
BrightGauge
7.0
9 Ratings
SAS Marketing Operations Management
-
Ratings
Drill-down analysis8.39 Ratings00 Ratings
Formatting capabilities6.59 Ratings00 Ratings
Integration with R or other statistical packages8.04 Ratings00 Ratings
Report sharing and collaboration5.38 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
BrightGauge
8.2
9 Ratings
SAS Marketing Operations Management
-
Ratings
Publish to Web8.05 Ratings00 Ratings
Publish to PDF9.49 Ratings00 Ratings
Report Versioning7.06 Ratings00 Ratings
Report Delivery Scheduling8.49 Ratings00 Ratings
Delivery to Remote Servers8.12 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
BrightGauge
8.6
9 Ratings
SAS Marketing Operations Management
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)8.79 Ratings00 Ratings
Location Analytics / Geographic Visualization9.03 Ratings00 Ratings
Predictive Analytics8.04 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
BrightGauge
9.1
9 Ratings
SAS Marketing Operations Management
-
Ratings
Multi-User Support (named login)9.59 Ratings00 Ratings
Role-Based Security Model9.58 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.39 Ratings00 Ratings
Single Sign-On (SSO)9.01 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
BrightGauge
6.0
4 Ratings
SAS Marketing Operations Management
-
Ratings
Responsive Design for Web Access6.03 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.04 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
BrightGauge
7.9
5 Ratings
SAS Marketing Operations Management
-
Ratings
REST API10.03 Ratings00 Ratings
Javascript API9.62 Ratings00 Ratings
iFrames6.01 Ratings00 Ratings
Java API6.01 Ratings00 Ratings
Themeable User Interface (UI)6.02 Ratings00 Ratings
Customizable Platform (Open Source)9.62 Ratings00 Ratings
User Ratings
BrightGaugeSAS Marketing Operations Management
Likelihood to Recommend
8.2
(9 ratings)
8.0
(1 ratings)
Usability
9.8
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
BrightGaugeSAS Marketing Operations Management
Likelihood to Recommend
ConnectWise
Any data-driven business that requires metrics and performance benchmarks, that need to drill into data for analysis, should use Bright Gauge. If you don't require data that can be displayed in a meaningful way, and that's not important to your business, then this product is probably not for you; otherwise, it's great.
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SAS
No answers on this topic
Pros
ConnectWise
  • Near real-time data in dashboards is a game changer for decision making
  • Easy of setup of gauges, dashboards and reports makes the product versatile
  • Automated scheduled reporting increases visibility and reduces workload.
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SAS
  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
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Cons
ConnectWise
  • Support quality has decreased since BrightGauge was acquired by Continuum then ConnectWise.
  • It would be helpful to be able to change multiple similar gauges at one time, as opposed to individually.
  • Reporting system could be improved. At the moment, I am not comfortable scheduling reports to be sent to customers.
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SAS
  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
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Usability
ConnectWise
Usability is BrightGauge's strength. Granting the ability of virtually any user to be able to create a dashboard is incredibly valuable. If an organization very simple and straight forward reporting needs then BrightGauge is a perfect fit for them. Connecting to the dataset we used was very quick and easy and I imagine it would be the same for any major data source you would like to pull from.
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SAS
No answers on this topic
Support Rating
ConnectWise
We did not need to use BrightGauge's support for the entire time that we used it. Best support is always the one that isn't needed because nothing breaks.
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SAS
No answers on this topic
Alternatives Considered
ConnectWise
We looked very briefly at Solar Winds, but due to Connectwise the reporting was not very accurate and was conflicted.
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SAS
No answers on this topic
Return on Investment
ConnectWise
  • ROI can be difficult to measure specifically on a tool like this, but quicker, easier access to information is key.
  • Decrease workload and time in creation of reports has definitely created an ROI.
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SAS
No answers on this topic