What users are saying about
21 Ratings
21 Ratings
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Score 8.5 out of 100
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

BrightGauge

Any data-driven business that requires metrics and performance benchmarks, that need to drill into data for analysis, should use Bright Gauge. If you don't require data that can be displayed in a meaningful way, and that's not important to your business, then this product is probably not for you; otherwise, it's great.
Ian Hansen | TrustRadius Reviewer

SAS Marketing Ops

With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

BrightGauge
7.5
SAS Marketing Ops
Pixel Perfect reports
BrightGauge
6.4
SAS Marketing Ops
Customizable dashboards
BrightGauge
9.3
SAS Marketing Ops
Report Formatting Templates
BrightGauge
6.8
SAS Marketing Ops

Ad-hoc Reporting

BrightGauge
7.3
SAS Marketing Ops
Drill-down analysis
BrightGauge
8.7
SAS Marketing Ops
Formatting capabilities
BrightGauge
6.1
SAS Marketing Ops
Integration with R or other statistical packages
BrightGauge
7.9
SAS Marketing Ops
Report sharing and collaboration
BrightGauge
6.6
SAS Marketing Ops

Report Output and Scheduling

BrightGauge
8.0
SAS Marketing Ops
Publish to Web
BrightGauge
8.1
SAS Marketing Ops
Publish to PDF
BrightGauge
8.7
SAS Marketing Ops
Report Versioning
BrightGauge
7.4
SAS Marketing Ops
Report Delivery Scheduling
BrightGauge
7.9
SAS Marketing Ops
Delivery to Remote Servers
BrightGauge
8.1
SAS Marketing Ops

Data Discovery and Visualization

BrightGauge
8.5
SAS Marketing Ops
Pre-built visualization formats (heatmaps, scatter plots etc.)
BrightGauge
8.5
SAS Marketing Ops
Location Analytics / Geographic Visualization
BrightGauge
8.9
SAS Marketing Ops
Predictive Analytics
BrightGauge
8.0
SAS Marketing Ops

Access Control and Security

BrightGauge
8.4
SAS Marketing Ops
Multi-User Support (named login)
BrightGauge
9.1
SAS Marketing Ops
Role-Based Security Model
BrightGauge
7.9
SAS Marketing Ops
Multiple Access Permission Levels (Create, Read, Delete)
BrightGauge
7.5
SAS Marketing Ops
Single Sign-On (SSO)
BrightGauge
9.0
SAS Marketing Ops

Mobile Capabilities

BrightGauge
6.1
SAS Marketing Ops
Responsive Design for Web Access
BrightGauge
6.0
SAS Marketing Ops
Dashboard / Report / Visualization Interactivity on Mobile
BrightGauge
6.1
SAS Marketing Ops

Application Program Interfaces (APIs) / Embedding

BrightGauge
7.8
SAS Marketing Ops
REST API
BrightGauge
9.9
SAS Marketing Ops
Javascript API
BrightGauge
9.5
SAS Marketing Ops
iFrames
BrightGauge
6.0
SAS Marketing Ops
Java API
BrightGauge
6.0
SAS Marketing Ops
Themeable User Interface (UI)
BrightGauge
6.0
SAS Marketing Ops
Customizable Platform (Open Source)
BrightGauge
9.5
SAS Marketing Ops

Pros

BrightGauge

  • Near real-time data in dashboards is a game changer for decision making
  • Easy of setup of gauges, dashboards and reports makes the product versatile
  • Automated scheduled reporting increases visibility and reduces workload.
Anonymous | TrustRadius Reviewer

SAS Marketing Ops

  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
Anonymous | TrustRadius Reviewer

Cons

BrightGauge

  • Support quality has decreased since BrightGauge was acquired by Continuum then ConnectWise.
  • It would be helpful to be able to change multiple similar gauges at one time, as opposed to individually.
  • Reporting system could be improved. At the moment, I am not comfortable scheduling reports to be sent to customers.
Anonymous | TrustRadius Reviewer

SAS Marketing Ops

  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
Anonymous | TrustRadius Reviewer

Usability

BrightGauge

BrightGauge 9.5
Based on 2 answers
Usability is BrightGauge's strength. Granting the ability of virtually any user to be able to create a dashboard is incredibly valuable. If an organization very simple and straight forward reporting needs then BrightGauge is a perfect fit for them. Connecting to the dataset we used was very quick and easy and I imagine it would be the same for any major data source you would like to pull from.
Anonymous | TrustRadius Reviewer

SAS Marketing Ops

SAS Marketing Ops 9.0
Based on 1 answer
With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.
Anonymous | TrustRadius Reviewer

Support Rating

BrightGauge

BrightGauge 10.0
Based on 2 answers
We did not need to use BrightGauge's support for the entire time that we used it. Best support is always the one that isn't needed because nothing breaks.
Anonymous | TrustRadius Reviewer

SAS Marketing Ops

SAS Marketing Ops 8.0
Based on 1 answer
Not involved in support
Anonymous | TrustRadius Reviewer

Alternatives Considered

BrightGauge

We looked very briefly at Solar Winds, but due to Connectwise the reporting was not very accurate and was conflicted.
Dale Bradford | TrustRadius Reviewer

SAS Marketing Ops

No answers on this topic

Return on Investment

BrightGauge

  • ROI can be difficult to measure specifically on a tool like this, but quicker, easier access to information is key.
  • Decrease workload and time in creation of reports has definitely created an ROI.
Anonymous | TrustRadius Reviewer

SAS Marketing Ops

No answers on this topic

Pricing Details

BrightGauge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAS Marketing Ops

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

BrightGauge
8.5
SAS Marketing Ops
8.0

Usability

BrightGauge
9.5
SAS Marketing Ops
9.0

Support Rating

BrightGauge
10.0
SAS Marketing Ops
8.0

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