BrightGauge vs SAS Marketing Ops

• Near real-time data in dashboards is a game changer for decision making
• Easy of setup of gauges, dashboards and reports makes the product versatile
• Automated scheduled reporting increases visibility and reduces workload.

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• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

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• Support quality has decreased since BrightGauge was acquired by Continuum then ConnectWise.
• It would be helpful to be able to change multiple similar gauges at one time, as opposed to individually.
• Reporting system could be improved. At the moment, I am not comfortable scheduling reports to be sent to customers.

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• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

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• ROI can be difficult to measure specifically on a tool like this, but quicker, easier access to information is key.
• Decrease workload and time in creation of reports has definitely created an ROI.

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