Brightcove vs. Powtoon

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brightcove
Score 8.6 out of 10
N/A
Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.N/A
Powtoon
Score 7.3 out of 10
N/A
Powtoon is an online video creation platform for making engaging short videos and presentations, from the company of the same name in London.
$89
per month
Pricing
BrightcovePowtoon
Editions & Modules
No answers on this topic
Pro
$89
per month
Pro+
$197.00
per month
Offerings
Pricing Offerings
BrightcovePowtoon
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
BrightcovePowtoon
Small Businesses
Vimeo
Vimeo
Score 7.9 out of 10
Canva
Canva
Score 9.2 out of 10
Medium-sized Companies
Vimeo
Vimeo
Score 7.9 out of 10
Canva
Canva
Score 9.2 out of 10
Enterprises
Kaltura
Kaltura
Score 8.0 out of 10
Mentimeter
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Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightcovePowtoon
Likelihood to Recommend
8.0
(16 ratings)
7.1
(12 ratings)
Likelihood to Renew
9.0
(13 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
4.0
(2 ratings)
8.7
(3 ratings)
User Testimonials
BrightcovePowtoon
Likelihood to Recommend
Brightcove
It works very nicely for our company site because it can easily and seamlessly embed into the site and email HTML pages. It also has picture in picture, sharing, closed captioning (CC) as basic functions. It will also show the time of the video. Because these are short-term-use videos or might get updated frequently and also are just targeting a specific audience, being able to hide or not able to show the number of views or date published (unlike YouTube) actually helps us.
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Powtoon
Powtoon is a very capable suite of tools that help a developer create training videos that look way better than they should. I've used it to create fun, attention-getting commercials for new topics, I've used it to enhance what would otherwise be boring step-by-step tutorials, and I've used it to create all manner of "Explainer videos" for all kinds of topics - this is where it EXCELS! In my opinion, its biggest limitations are limits on imported video (max of 90 seconds), which mean that you have to do a lot of extra work to break up and import anything of substantive length. And because it presents your personal library of imported images and audio ONLY sequentially, it's VERY LIMITED in the re-usability of those assets - it's way faster to just import a new instance of an image and audio than to try to find it in your library.
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Pros
Brightcove
  • Ability to easily output a JSON response for requested video data. This makes it easy to work with Brightcove as partner.
  • The read APIs are very flexible and can the output can be easily customized using cgi args. This provides great customization of the output and sorting and filtering mechanisms to find the videos you're looking for.
  • The ability to add captions to videos is good, especially with the regulations requiring video captioning. DFXP support works great as long as the player is given the exact XML format it is looking for.
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Powtoon
  • Powtoon is very easy to use; no previous experience is needed.
  • It has a lot of features (images, backgrounds, videos, sounds, etc.)
  • It automatically saves your work
  • After you have created your video, you can download it to your computer in different resolutions
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Cons
Brightcove
  • The code for customizing the video player can be made easier, I think it still uses BEML code.
  • Easily accessible ready made code will help users like me to implement a cool looking player.
  • I would love to implement Brightcove video cloud on most of the projects that I work on and I see we could use it in so many different ways but pricing is not easily available on the website.
  • Again if I could work with someone to price for small, medium and large businesses that would be great.
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Powtoon
  • Comparing it to Vyond, it is more time consuming to make videos. The timeline could be easier to understand.
  • They recently started upcharging to use some scenes. This has made updating some of my videos challenging as the scenes that were included as part of my plan are now an upgrade to use.
  • They don't have a voice over option. I have actually taken some of the videos out of the platform over to Vyond to add voiceover.
  • Some items they have introduced, like turning a powerpoint into a video really don't work.
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Likelihood to Renew
Brightcove
It took quite some time to upload and organize our video library. The amount of time it would require to relocate all this information outweighs any negative aspect I personally have with the experience. They have been pretty good to work with and from speaking with my Brightcove rep, I know some of the issues I have listed are currently being addressed and tested for future releases.
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Powtoon
No answers on this topic
Usability
Brightcove
Very usable! I don't see any major flaws
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Powtoon
No answers on this topic
Support Rating
Brightcove
We are notified often of downtime, and I have not heard from a support rep for over a year. It really makes it hard to learn what new things are coming out and how we can take our video to the next level when there is no contact from the team on a regular cadence.
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Powtoon
I have never needed the support feature. As I mentioned, everything was intuitive to me however I have taught myself Adobe, Final Cut and iMovie so most of these programs became intuitive.
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Alternatives Considered
Brightcove
Marketing department favors it because EVERYONE uses YouTube. Overall, YouTube offers decent features and functionality. But Brightcove offers the ability to brand and style players, and control what our users see (and so much more) and YouTube does not. For instance, on YouTube, users are presented with other videos (which could contain competitor videos).
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Powtoon
Powtoon has the advantage over traditional video editing software in terms of the library of characters and elements that can be easily dragged and dropped onto the canvas. Powtoon is easier to use and has a more intuitive user interface than Vyond.
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Return on Investment
Brightcove
  • Again, there has been a huge cost savings which significantly improved our ROI
  • There has also been less time spent on learning new technologies and training additional staff on maintaining a video server.
  • Less time spent on the previous two points has allowed me to focus on other areas within the department that needed improvement.
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Powtoon
  • We don't have to spend money on traveling to a location to do an actual live shoot.
  • I'm spending less time on hand animating videos.
  • We used these to create teaser videos for our professional development offerings. I believe because of the captivating graphics, we had a lot more people driven to our site.
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ScreenShots

Brightcove Screenshots

Screenshot of Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.Screenshot of Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.Screenshot of Deliver live and on-demand video experiences that are easy to create and manage from a single platform. Orchestrate rich, beautiful experiences that promote your brand and your content and keep audiences engaged with interactive elements.Screenshot of Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!Screenshot of Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.