Brightcove vs. Vidyard

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brightcove
Score 8.6 out of 10
N/A
Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.N/A
Vidyard
Score 7.9 out of 10
N/A
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
$0
per month per user
Pricing
BrightcoveVidyard
Editions & Modules
No answers on this topic
Free
$0
per month per user
Pro
$19
per month per user
Plus
$59
per month per user
Business
Custom
per year
Offerings
Pricing Offerings
BrightcoveVidyard
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightcoveVidyard
Considered Both Products
Brightcove
Chose Brightcove
Brightcove is a more affordable option and has a lot of features that are excellent. The only downside is the scalability of the tool, especially as a sales enablement function.
Vidyard
Chose Vidyard
Wisita and Brightcove are powerful products, but Vidyard was set apart by its personalization features and its integration into Marketo. Analytics across all three packages were relatively equal, while the other two packages actually seemed better suited for managing large …
Chose Vidyard
The Vidyard vs Brightcove debate is a tale as old as time... We looked at both platforms but ultimately decided to go with Vidyard because it was able to provide better one-off emails for our BDR team. Both platforms allowed for basic video storage but ultimately the quick …
Chose Vidyard
We actually used Brightcove for a year and found it to be much more difficult to navigate, upload, and publish our video content. Once we were introduced to Vidyard with its native Hubspot integration, we made the switch and have never looked back!
Chose Vidyard
Pricing-wise, it's definitely in between the two options above. It offers more capabilities than Wistia and is less expensive than Brightcove.
Chose Vidyard
I will again disclaim that Vidyard was used before I started with the company. But during my introduction to Vidyard, I did ask what other video hosting services they had looked at having had experience with Vimeo and Sprout Video. Vidyard was the one they chose. I have been …
Top Pros
Top Cons
Features
BrightcoveVidyard
Video Marketing
Comparison of Video Marketing features of Product A and Product B
Brightcove
-
Ratings
Vidyard
6.4
46 Ratings
11% below category average
Lead generation00 Ratings6.235 Ratings
Video personalization00 Ratings9.142 Ratings
eCommerce00 Ratings2.82 Ratings
Support for advertisements00 Ratings5.51 Ratings
Video SEO00 Ratings7.329 Ratings
Integration to Marketing Automation00 Ratings7.435 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
Brightcove
-
Ratings
Vidyard
7.5
34 Ratings
17% above category average
Integration to Salesforce.com00 Ratings7.419 Ratings
Integration to Marketo00 Ratings7.110 Ratings
Integration to HubSpot00 Ratings8.319 Ratings
Integration to Eloqua00 Ratings7.31 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
Brightcove
-
Ratings
Vidyard
8.6
45 Ratings
2% below category average
Video access controls00 Ratings8.035 Ratings
User management00 Ratings8.039 Ratings
Video link sharing00 Ratings9.645 Ratings
Internal video00 Ratings8.537 Ratings
External video00 Ratings9.140 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
Brightcove
-
Ratings
Vidyard
8.4
45 Ratings
0% below category average
Player customization00 Ratings8.337 Ratings
Embedded videos00 Ratings8.140 Ratings
Video quality / Bandwidth controls00 Ratings9.142 Ratings
Mobile compatibility00 Ratings8.135 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
Brightcove
-
Ratings
Vidyard
8.2
46 Ratings
9% above category average
A/B testing00 Ratings6.32 Ratings
Streaming quality reports00 Ratings8.829 Ratings
Per viewer tracking00 Ratings8.940 Ratings
Per video tracking00 Ratings9.043 Ratings
Video analytics dashboard00 Ratings8.043 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
Brightcove
-
Ratings
Vidyard
7.7
35 Ratings
10% below category average
On-Demand video00 Ratings8.526 Ratings
Live streaming00 Ratings7.07 Ratings
Impact of streaming on network00 Ratings7.31 Ratings
Video upload & format support00 Ratings9.332 Ratings
Video library / File management00 Ratings5.63 Ratings
Video portal00 Ratings8.227 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
Brightcove
-
Ratings
Vidyard
7.7
19 Ratings
4% below category average
Video comments00 Ratings7.719 Ratings
Best Alternatives
BrightcoveVidyard
Small Businesses
Vimeo
Vimeo
Score 7.9 out of 10
Wistia
Wistia
Score 8.9 out of 10
Medium-sized Companies
Vimeo
Vimeo
Score 7.9 out of 10
Flipgrid
Flipgrid
Score 1.6 out of 10
Enterprises
Kaltura
Kaltura
Score 8.0 out of 10
Panopto
Panopto
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightcoveVidyard
Likelihood to Recommend
8.0
(16 ratings)
8.4
(176 ratings)
Likelihood to Renew
9.0
(13 ratings)
9.9
(15 ratings)
Usability
9.0
(1 ratings)
9.3
(56 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
10.0
(12 ratings)
Support Rating
4.0
(2 ratings)
7.0
(105 ratings)
Online Training
-
(0 ratings)
10.0
(2 ratings)
Implementation Rating
-
(0 ratings)
8.0
(5 ratings)
Configurability
-
(0 ratings)
7.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(113 ratings)
Product Scalability
-
(0 ratings)
10.0
(2 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
BrightcoveVidyard
Likelihood to Recommend
Brightcove
It works very nicely for our company site because it can easily and seamlessly embed into the site and email HTML pages. It also has picture in picture, sharing, closed captioning (CC) as basic functions. It will also show the time of the video. Because these are short-term-use videos or might get updated frequently and also are just targeting a specific audience, being able to hide or not able to show the number of views or date published (unlike YouTube) actually helps us.
Read full review
Vidyard
Vidyard has been critical for our team in many ways. One way that we didn't realize how much we'd be using it is for training new teammates while we're all working remotely. I frequently use the chrome extension to record a video of how to do something to send to our whole team or certain teammates. There are other products that do that, but this seems to be the most efficient, easiest, and quickest. Vidyard is incredibly useful for both inbound, and outbound sales and marketing strategies. It helps us increase our open and click rate for emails and overall engagement for our customer journey.
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Pros
Brightcove
  • Ability to easily output a JSON response for requested video data. This makes it easy to work with Brightcove as partner.
  • The read APIs are very flexible and can the output can be easily customized using cgi args. This provides great customization of the output and sorting and filtering mechanisms to find the videos you're looking for.
  • The ability to add captions to videos is good, especially with the regulations requiring video captioning. DFXP support works great as long as the player is given the exact XML format it is looking for.
Read full review
Vidyard
  • The customer service is awesome. I always get ahold of our rep within an hour of contacting!
  • Vidyard in itself is a genius idea and when running correctly, a great tool to have in a rep's arsenal!
  • The people are great. -They spent countless hours working with our team!
Read full review
Cons
Brightcove
  • The code for customizing the video player can be made easier, I think it still uses BEML code.
  • Easily accessible ready made code will help users like me to implement a cool looking player.
  • I would love to implement Brightcove video cloud on most of the projects that I work on and I see we could use it in so many different ways but pricing is not easily available on the website.
  • Again if I could work with someone to price for small, medium and large businesses that would be great.
Read full review
Vidyard
  • It would be great if the use of the camera on an internet screen were more user friendly.
  • The editing of a video's beginning or ending (cutting video for a cleaner look or time) could be a little more refined and less choppy.
  • Could be more colorful.
Read full review
Likelihood to Renew
Brightcove
It took quite some time to upload and organize our video library. The amount of time it would require to relocate all this information outweighs any negative aspect I personally have with the experience. They have been pretty good to work with and from speaking with my Brightcove rep, I know some of the issues I have listed are currently being addressed and tested for future releases.
Read full review
Vidyard
Vidyard has truly become an essential part of our organization. It's useful for our day to day communication internally amongst departments and externally with our customers. This platform has allowed us to create knowledge base articles, training portals, webinars and communicate effectively with our customers. We receive raving feedback from customers on how helpful the videos are that they receive. We also like the ability to view metrics, insights, etc. of the videos. Always allows us to pivot accordingly based on the feedback we receive
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Usability
Brightcove
Very usable! I don't see any major flaws
Read full review
Vidyard
Vidyard is super easy for new people to pick up - I've never had to spend time explaining the UI or menu, which is a testament so how easy it is. The plugin also makes it quite user-friendly. There's no need to go anywhere else - it's all on the browser.
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Reliability and Availability
Brightcove
No answers on this topic
Vidyard
Absolutely, the unpredictable nature of technology always keeps us on our toes. However, I'm pleased to share that my experience with Vidyard has been remarkably consistent and reassuring. To date, I haven't encountered any instances of service outages. This unparalleled reliability and dependability have instilled a high level of confidence in the platform, making it a stalwart companion in our digital endeavors. While the tech landscape can be uncertain, Vidyard's track record of steadfast performance has truly set it apart.
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Performance
Brightcove
No answers on this topic
Vidyard
It performs very well. I have never had any bugs while recording, and none of the videos have been impaired or corrupted. I don't believe it integrates with any other software but you could contact the company to learn more. I am not sure if it is only available on Chrome.
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Support Rating
Brightcove
We are notified often of downtime, and I have not heard from a support rep for over a year. It really makes it hard to learn what new things are coming out and how we can take our video to the next level when there is no contact from the team on a regular cadence.
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Vidyard
Customer support at Vidyard has always been good. When I first looked into the product, the salesperson took a consultative approach that allowed me to see how Vidyard would benefit our specific use case. Since coming on board, the customer service team has been quick to respond if I have any questions.
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In-Person Training
Brightcove
No answers on this topic
Vidyard
The training experience proved to be tremendously valuable. Our dedicated representative exhibited an exceptional level of helpfulness and patience as she skillfully addressed all of our inquiries. Notably, she went beyond merely answering questions, providing us with a wealth of resources and sharing best practices that are pivotal for our success in utilizing the software.Her guidance transcended the boundaries of a conventional training session, empowering us with insights that extend far beyond the immediate
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Online Training
Brightcove
No answers on this topic
Vidyard
The online training experience proved to be incredibly valuable. Our dedicated representative demonstrated exceptional patience and unwavering support in addressing our queries and requests, which greatly contributed to our learning process. Their guidance was pivotal in helping us navigate the intricacies of the training, ensuring that we absorbed the material effectively.
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Implementation Rating
Brightcove
No answers on this topic
Vidyard
It's pretty straightforward. The bulk of the work goes on outside of Vidyard - it's the time required to add different videos to your website - that was probably the only difficult part and had nothing to do with Vidyard.
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Alternatives Considered
Brightcove
Marketing department favors it because EVERYONE uses YouTube. Overall, YouTube offers decent features and functionality. But Brightcove offers the ability to brand and style players, and control what our users see (and so much more) and YouTube does not. For instance, on YouTube, users are presented with other videos (which could contain competitor videos).
Read full review
Vidyard
I've never evaluated another product like Vidyard. I just used screen recordings with RingCentral before, and I remember the file size being very large and having to add the video as an attachment. So this was a major improvement to be able to shoot videos and easily share with my clients.
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Scalability
Brightcove
No answers on this topic
Vidyard
The product exhibits an exceptional degree of scalability, accommodating diverse usage scenarios across various departments within our organization. This remarkable flexibility has enabled us to harness the software's potential in ways tailored to the unique needs of each team.In particular, the impact on our communication efforts with both potential and existing customers has been truly transformative.
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Return on Investment
Brightcove
  • Again, there has been a huge cost savings which significantly improved our ROI
  • There has also been less time spent on learning new technologies and training additional staff on maintaining a video server.
  • Less time spent on the previous two points has allowed me to focus on other areas within the department that needed improvement.
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Vidyard
  • We save hundreds of dollars a month because we don't have to send out nearly as many physical samples for customers to review. We can send them a video that shows off the product and they love it!
  • We have improved conversion rates as a result of using Vidyard to communicate with new leads.
  • Our sales reps are clearly more engaged in the sales process. Each week we discuss how Vidyard helped them win a deal.
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ScreenShots

Brightcove Screenshots

Screenshot of Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.Screenshot of Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.Screenshot of Deliver live and on-demand video experiences that are easy to create and manage from a single platform. Orchestrate rich, beautiful experiences that promote your brand and your content and keep audiences engaged with interactive elements.Screenshot of Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!Screenshot of Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.

Vidyard Screenshots

Screenshot of Sales videos can be recorded or sent from a browser, desktop, or phone to connect, convert, and close for virtual selling.Screenshot of Screen recording can be used to deliver effective product demos, presentations, and proposal walkthroughs that build buyer consensus across the full sales cycle.Screenshot of Detailed video analytics show who’s watching and for how long, to help prioritize and personalize a sales strategy. Measure how each team member is performing with video.Screenshot of CRM integrations push video view data to lead and contact records. Use viewing data to surface high-intent leads, and measure videos’ impact on pipeline and revenue.Screenshot of A link can be added as an in-video call-to-action that drives buyers to next steps– from providing additional resources to booking a meeting right from the video.Screenshot of From sales engagement platforms, to CRMs, to marketing automation systems, Vidyard is integrated into the tools teams are already using every day.