Brightcove vs. Vimeo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brightcove
Score 8.6 out of 10
N/A
Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.N/A
Vimeo
Score 7.9 out of 10
N/A
Vimeo is a video experience platform. They enable anyone to create high-quality video experiences to connect and bring ideas to life. They proudly serve their growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies.
$9
per month
Pricing
BrightcoveVimeo
Editions & Modules
No answers on this topic
Starter
$9
per month
Standard
$25
per month
Advanced
$65
per month
Enterprise
Contact sales
Offerings
Pricing Offerings
BrightcoveVimeo
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightcoveVimeo
Considered Both Products
Brightcove
Chose Brightcove
Brightcove is a more affordable option and has a lot of features that are excellent. The only downside is the scalability of the tool, especially as a sales enablement function.
Vimeo
Chose Vimeo
Vimeo Pro is not a be all end all solution but rather a supplement. It's hard to compare Vimeo to more complete video applications like Visible Measures or Kaltura because it only has a fraction of the features but if you're looking for something that does a few things really …
Top Pros
Top Cons
Features
BrightcoveVimeo
Video Marketing
Comparison of Video Marketing features of Product A and Product B
Brightcove
-
Ratings
Vimeo
4.0
36 Ratings
57% below category average
Lead generation00 Ratings4.321 Ratings
Video personalization00 Ratings5.833 Ratings
eCommerce00 Ratings3.213 Ratings
Support for advertisements00 Ratings2.414 Ratings
Video SEO00 Ratings4.826 Ratings
Integration to Marketing Automation00 Ratings3.620 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
Brightcove
-
Ratings
Vimeo
1.0
10 Ratings
146% below category average
Integration to Salesforce.com00 Ratings1.06 Ratings
Integration to Marketo00 Ratings1.06 Ratings
Integration to HubSpot00 Ratings1.06 Ratings
Integration to Eloqua00 Ratings1.04 Ratings
Integration to LMS00 Ratings1.07 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
Brightcove
-
Ratings
Vimeo
7.3
37 Ratings
18% below category average
Video access controls00 Ratings7.537 Ratings
User management00 Ratings7.434 Ratings
Video link sharing00 Ratings7.935 Ratings
Internal video00 Ratings7.433 Ratings
External video00 Ratings6.134 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
Brightcove
-
Ratings
Vimeo
6.4
38 Ratings
27% below category average
Player customization00 Ratings4.830 Ratings
Embedded videos00 Ratings7.937 Ratings
Video quality / Bandwidth controls00 Ratings7.836 Ratings
Mobile compatibility00 Ratings5.137 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
Brightcove
-
Ratings
Vimeo
5.4
34 Ratings
32% below category average
A/B testing00 Ratings1.712 Ratings
Streaming quality reports00 Ratings7.016 Ratings
Per viewer tracking00 Ratings5.423 Ratings
Per video tracking00 Ratings6.829 Ratings
Video analytics dashboard00 Ratings6.127 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
Brightcove
-
Ratings
Vimeo
5.3
37 Ratings
46% below category average
On-Demand video00 Ratings3.223 Ratings
Live streaming00 Ratings6.314 Ratings
Impact of streaming on network00 Ratings1.119 Ratings
Video upload & format support00 Ratings5.935 Ratings
Video library / File management00 Ratings7.933 Ratings
Video portal00 Ratings7.524 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
Brightcove
-
Ratings
Vimeo
4.1
27 Ratings
65% below category average
Audience polling00 Ratings1.16 Ratings
Audience Q&A / Live chat00 Ratings5.58 Ratings
Video comments00 Ratings5.727 Ratings
Best Alternatives
BrightcoveVimeo
Small Businesses
Vimeo
Vimeo
Score 7.9 out of 10
Wistia
Wistia
Score 8.9 out of 10
Medium-sized Companies
Vimeo
Vimeo
Score 7.9 out of 10
Flipgrid
Flipgrid
Score 1.6 out of 10
Enterprises
Kaltura
Kaltura
Score 8.0 out of 10
Panopto
Panopto
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightcoveVimeo
Likelihood to Recommend
8.0
(16 ratings)
5.3
(41 ratings)
Likelihood to Renew
9.0
(13 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
9.0
(1 ratings)
Support Rating
4.0
(2 ratings)
5.6
(9 ratings)
User Testimonials
BrightcoveVimeo
Likelihood to Recommend
Brightcove
It works very nicely for our company site because it can easily and seamlessly embed into the site and email HTML pages. It also has picture in picture, sharing, closed captioning (CC) as basic functions. It will also show the time of the video. Because these are short-term-use videos or might get updated frequently and also are just targeting a specific audience, being able to hide or not able to show the number of views or date published (unlike YouTube) actually helps us.
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Vimeo
For an overall professional appearance of Vimeo, I think it looks fabulous for the clients we work with. I think it works extremely well to host videos for courses and training that can be paid training. The privacy feature is great for that. I've never used it for going LIVE and wonder if that might be a good option for businesses but since I haven't tried it, I'm not of the capabilities. And I'm not sure how the clients are able to get on the LIVES. It does have so many new features since I started 4 years ago, and that means that there is a higher learning curve if you want to make full use of this platform.
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Pros
Brightcove
  • Ability to easily output a JSON response for requested video data. This makes it easy to work with Brightcove as partner.
  • The read APIs are very flexible and can the output can be easily customized using cgi args. This provides great customization of the output and sorting and filtering mechanisms to find the videos you're looking for.
  • The ability to add captions to videos is good, especially with the regulations requiring video captioning. DFXP support works great as long as the player is given the exact XML format it is looking for.
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Vimeo
  • User-friendly interface for administrators of the account and external viewers. Being able to easily navigate a new platform or software is ideal for anyone.
  • Seamless sharing and embedding across many platforms. Vimeo is well-recognized so it makes it easy for other platforms to recognize Vimeo. The compatibility is outstanding.
  • As an administrator of the account, being able to select viewing privileges may seem like a basic function, but it's so necessary right now with how heavy our organization is utilizing the platform. We can mass upload content early and only release it for the public over time by simply changing it to a public video.
Read full review
Cons
Brightcove
  • The code for customizing the video player can be made easier, I think it still uses BEML code.
  • Easily accessible ready made code will help users like me to implement a cool looking player.
  • I would love to implement Brightcove video cloud on most of the projects that I work on and I see we could use it in so many different ways but pricing is not easily available on the website.
  • Again if I could work with someone to price for small, medium and large businesses that would be great.
Read full review
Vimeo
  • Price - For the full featureset of Vimeo, you will be paying $900 a year as of 2020, and this is expected to only go up over time. Thankfully, Vimeo offers lower tiers with less functionality, and most people will not need the unlimited streaming viewers or whopping 7 TB of storage that you get for the highest level of membership. But it is still a premium price for a premium service.
  • "Suggested" Algorithm - The equivalent of YouTube's suggested videos feature is the Vimeo Staff Picks, which recommends curated content from their team of editors. While this content generally has a high level of production, it is not especially relevant to the video you are watching, or to your watch history as a user. I rarely watch suggested videos in Vimeo.
  • Search - The Vimeo search page is beautiful, having huge thumbnails of videos with a clean, visually-appealing layout. However, the results themselves leave much to be desired. When I search for "jung" to try to find videos on Swiss psychologist C. G. Jung, of the first 18 results, not a single result is actually about C. G. Jung. On Youtube, the first 14 results are all about Jung. When I search for "c. g. jung" on Vimeo I find a number of relevant results, so it's not that the videos are not available in Vimeo. Rather, the search algorithm is not returning relevant results.
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Likelihood to Renew
Brightcove
It took quite some time to upload and organize our video library. The amount of time it would require to relocate all this information outweighs any negative aspect I personally have with the experience. They have been pretty good to work with and from speaking with my Brightcove rep, I know some of the issues I have listed are currently being addressed and tested for future releases.
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Vimeo
No answers on this topic
Usability
Brightcove
Very usable! I don't see any major flaws
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Vimeo
The customization options are vast and very easy to utilize. While there can be a slight learning curve for some advanced features, it is not so steep that it takes a long time to figure out. Support is great at guiding you through anything that might be confusing to you as well
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Support Rating
Brightcove
We are notified often of downtime, and I have not heard from a support rep for over a year. It really makes it hard to learn what new things are coming out and how we can take our video to the next level when there is no contact from the team on a regular cadence.
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Vimeo
Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
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Alternatives Considered
Brightcove
Marketing department favors it because EVERYONE uses YouTube. Overall, YouTube offers decent features and functionality. But Brightcove offers the ability to brand and style players, and control what our users see (and so much more) and YouTube does not. For instance, on YouTube, users are presented with other videos (which could contain competitor videos).
Read full review
Vimeo
YouTube was the platform we primarily used previously, after having restrictions and having locked out of a couple of accounts we needed a better platform. We also lost some of our videos. We also have an internal app to track client videos and Vimeo supported it better. With the increased storage and the number of videos we create, we decided Vimeo would be better.
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Return on Investment
Brightcove
  • Again, there has been a huge cost savings which significantly improved our ROI
  • There has also been less time spent on learning new technologies and training additional staff on maintaining a video server.
  • Less time spent on the previous two points has allowed me to focus on other areas within the department that needed improvement.
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Vimeo
  • It allows clients to serve a massive amount of video content within an LMS without eating up disk space or sacrificing bandwidth.
  • The overall cost is very low compared to other tools and there is no 'pay per view' style unstable pricing.
  • The tool has allowed students in other countries to access content faster.
  • NEGATIVE - the upload limits per week, especially on the basic/pro accounts are too restrictive.
Read full review
ScreenShots

Brightcove Screenshots

Screenshot of Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.Screenshot of Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.Screenshot of Deliver live and on-demand video experiences that are easy to create and manage from a single platform. Orchestrate rich, beautiful experiences that promote your brand and your content and keep audiences engaged with interactive elements.Screenshot of Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!Screenshot of Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.