BrightEdge vs. Jasper.ai

BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.

Incentivized

If you create a lot of written content, and you want it to be SEO optimized, without having to figure out how to write a perfect prompt, Jasper is for you. Jasper came out before ChatGPT, and it does have some nice templates to get you through the process without much guesswork. However, much of what you can do in Jasper, you can now do in ChatGPT or Google Bard for free. You just have to do a little more work. So, if the price is not an issue, Jasper is better, but if you want free, ChatGPT-3 and Bard can do a lot of the same things.

Incentivized

• Instant - Keyword research tool is by far our team's favorite item on the platform
• DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
• Professional services have been attentive when asking for changes

• Gives many outputs with little information given.
• The outputs sound like a human wrote them, even though it's through a AI system.
• There are many options within Jasper.ai that are useful within every aspect of our job.

• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

Incentivized

• The copy sounds pretty corporate
• The user interface was a bit confusing
• There were gives when the copy just didn't make sense

Incentivized

I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

BrightEdge is simple and functional. It's very easy to use once the account has been set up. It's also easy to update the account on an ongoing basis, whether it be adding new keywords, tracking pages, or creating new dashboards.

Incentivized

This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.

It has an interface that makes it easy for anyone to use, regardless of skill level. They are ideal content writing tools for anyone looking to produce unique and engaging content.

Incentivized

• We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
• With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.

Incentivized

• It's cut my time in half for certain client systems
• The best plan is a touch expensive - although worth the money

Incentivized