What users are saying about
135 Ratings
1 Rating
135 Ratings
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Score 8.7 out of 100
1 Rating
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Score 9 out of 100

Likelihood to Recommend

BrightEdge

Brightedge is the benchmark platform for keyword research, bar none. Beyond that, their customer and in our case agency support is unparalleled. I've never worked with a vendor or partner with this much invested in the continued use and training of their product. Our customer support team is truly a partner in our business, and in invaluable as such. Regarding new business, not only has Brightedge literally referred clients to us, but they go above and beyond to help us win new business while trusting us to recommend, sell, spec, and implement their platform with the right amount of support.
Cole Mauer | TrustRadius Reviewer

Monsido

The data visualization by Monsido is excellent for both executive summaries and for user operation. It can be used by a first-time user with relative ease, however, training (which is offered by Monsido) and guidance by experienced users really unlock the product's potential for an organization. I would not recommend opening the tool suite in an executive meeting, as some of the metrics that are tracked are enticing for them but require contextual understanding for their relevance to the wider health of the website.
Melissa Nile | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightEdge
8.7
Monsido
Keyword analysis
BrightEdge
9.1
Monsido
Backlink management
BrightEdge
8.4
Monsido
SERP ranking tracking
BrightEdge
9.5
Monsido
Page grader
BrightEdge
8.5
Monsido
Competitive analysis
BrightEdge
9.0
Monsido
Site audit / diagnostics
BrightEdge
7.7
Monsido
Site recommendations
BrightEdge
8.3
Monsido
Task management
BrightEdge
8.8
Monsido

SEO Channels

BrightEdge
8.7
Monsido
Local SEO
BrightEdge
8.6
Monsido
Social SEO
BrightEdge
8.3
Monsido
Mobile SEO
BrightEdge
8.6
Monsido
Global SEO
BrightEdge
9.4
Monsido

SEO Platform & Account Management

BrightEdge
9.4
Monsido
Multi-domain support
BrightEdge
9.2
Monsido
Integration with web analytics tools
BrightEdge
9.6
Monsido

Pros

BrightEdge

  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Christina Lepore | TrustRadius Reviewer

Monsido

  • Content policy scanning: You don't have to do a site search for a particular phrase you want to change or erase. Instead, you can create a policy and rescan your site and Monsido will find it for you.
  • SEO issue monitoring: The prioritization of tasks is accurate and focussed on the customer experience rather than feeding the Google algorithm.
  • Customer service: Any questions are answered promptly and fully. They always check that you are happy with the resolution before closing the ticket.
Melissa Nile | TrustRadius Reviewer

Cons

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Anonymous | TrustRadius Reviewer

Monsido

  • The performance tracker is still a relatively new product (still in Beta at time of writing) so it will be interesting to see better guidance on how to use this monitor.
  • Writing content policies relies on regex knowledge which can be daunting for a new content manager, so a more extensive list of examples used by other organizations might be useful.
  • The knowledge base can be difficult to navigate when looking for an issue. Clearing older posts might make this easier to search.
Melissa Nile | TrustRadius Reviewer

Likelihood to Renew

BrightEdge

BrightEdge 10.0
Based on 35 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

Monsido

No score
No answers yet
No answers on this topic

Usability

BrightEdge

BrightEdge 10.0
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Ron Weber | TrustRadius Reviewer

Monsido

No score
No answers yet
No answers on this topic

Support Rating

BrightEdge

BrightEdge 9.5
Based on 14 answers
Working in a large company with limited internal resources for SEO, BrightEdge has been incredible! The tool itself gives you everything you need and MORE but my BE team I work with has been like an extra arm to my internal team, always there to help in any way possible
Anonymous | TrustRadius Reviewer

Monsido

No score
No answers yet
No answers on this topic

Implementation Rating

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

Monsido

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightEdge

We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.
Shane Adair | TrustRadius Reviewer

Monsido

While the two products are similar in their offerings, I find Monsido to be easier for a new team member to pick up and start using right away. The customer service and support are also better.
Melissa Nile | TrustRadius Reviewer

Return on Investment

BrightEdge

  • We have seen a small increase of keywords ranked on Google since we implemented BrightEdge.
  • There has been very little ROI that we have been able to tie to BrightEdge.
  • There has been very little impact on our business objectives that can be attributed to BrightEdge.
Anonymous | TrustRadius Reviewer

Monsido

  • It is an expensive tool if it isn't being properly harnessed, so some can struggle to see the worth.
Melissa Nile | TrustRadius Reviewer

Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Monsido

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

BrightEdge
9.3
Monsido
9.0

Likelihood to Renew

BrightEdge
10.0
Monsido

Usability

BrightEdge
10.0
Monsido

Support Rating

BrightEdge
9.5
Monsido

Implementation Rating

BrightEdge
8.3
Monsido

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