Likelihood to Recommend If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Read full review BuzzStream works for anyone that is working in the SEO field! It has literally saved me hours of time and is my go-to tool for all link building needs. The speed that I'm able to research a site, save the key information and launch a pre-crafted email is head spinning (In a good way)! This is one of the SEO tools that I can't live without--it makes link building and link tracking a whole lot easier. BuzzStream likely wouldn't be a good fit for anyone that isn't particularly working in the SEO field. I can't imagine this would replace a dedicated email tracking system or be used to send email drips.
Read full review Pros When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations. I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe. BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please. Read full review Communication Organization: It provides a simple communication format for even the most novice of users to understand. All messages are kept in nice order, even placed in folders if needed, to alleviate the pain of losing messages in normal email. Locating Contact Information: I love that BuzzStream aids in finding additional contact information for people. From social accounts to other emails, we can make sure we reach out to people via the correct channels. Building a Consistent Voice: BuzzStream allows you to save templates that have worked or failed when conducting outreach. These templates can have autofill parameters added to them and are accessible to all users. Read full review Cons Up and down rankings were not always right on with the local search, but only off by one or two spots It felt like it was only used for local SEO, and I know there are more features, just never got to them. Didn't seem useful for every single client in the way Ahrefs or Spyfu did Read full review The search function needs to be more accurate in returning results when searching for existing prospects the platform only display exact match results - www.websitename.com vs websitename.com. In reality, the two websites are the same prospects. Customer service assistance needs to be more instantaneous when seeking out help a response can take up to 24 hours. Importing large CSV files of websites takes time as well. Read full review Usability Buzzstream is great to help identify sites to get links from, and it makes this process so efficient, easy and personal to all, the ones who are using it and the ones that are receiving. Flawless navigation, good outlook, 10/10!
Read full review Support Rating Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Read full review Support is one of the best aspects of BuzzStream. I know their support team is small and somehow they are able to get back to us right away in a super helpful, friendly fashion. I've had many questions - sometimes they release a new feature, sometimes a feature isn't working correctly and they are quick to answer but also help explain it in a way that makes sense.
Read full review Alternatives Considered Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used.
Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on
Thryv .
Read full review BuzzStream stacks up quite well compared to its competitors. In particular,
Hootsuite and
HubSpot . BuzzStream has many of the same capabilities that its competitors do, at a fraction of the cost. We selected BuzzStream because it had a fairly flexible contract, and it was sufficient for our needs. It was a good intermediate-level tool.
Read full review Return on Investment BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO. Reporting is nicely accomplished with their online client report dashboards. Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports. Read full review It's had a positive impact in keeping our entire agency organized. Especially when employees leave, all of their communication is in one place, so it's pretty easy to have someone take over the process. You can test different messaging for prospects and then determine the most successful. Read full review ScreenShots