Likelihood to Recommend
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Read full review
Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
Read full review Pros When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations. I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe. BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please. Read full review Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products). Read full review Cons Up and down rankings were not always right on with the local search, but only off by one or two spots It felt like it was only used for local SEO, and I know there are more features, just never got to them. Didn't seem useful for every single client in the way Ahrefs or Spyfu did Read full review If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that. There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span. Read full review Likelihood to Renew
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
Read full review Usability
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap! Read full review Support Rating
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Read full review
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
Read full review Online Training
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Read full review Alternatives Considered Thryv
reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used.
wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on
Read full review
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
Read full review Return on Investment BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO. Reporting is nicely accomplished with their online client report dashboards. Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports. Read full review Google Ads is often one of our highest ROI channels, especially when you factor in branded ads. Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap. If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account. Read full review ScreenShots