What users are saying about
39 Ratings
1 Rating
39 Ratings
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Score 8.8 out of 100
1 Rating
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Score 8 out of 100

Feature Set Ratings

  • BrightLocal ranks higher in 1 feature set: SEO Channels
  • BrightLocal and Keyword Eye are tied in 1 feature set: SEO

SEO

6.7

BrightLocal

67%
6.7

Keyword Eye

67%
BrightLocal ranks higher in 7/8 features

Keyword analysis

7.0
70%
8 Ratings
10.0
100%
1 Rating

Backlink management

4.0
40%
5 Ratings
N/A
0 Ratings

SERP ranking tracking

7.5
75%
11 Ratings
5.0
50%
1 Rating

Page grader

7.5
75%
2 Ratings
N/A
0 Ratings

Competitive analysis

7.5
75%
11 Ratings
5.0
50%
1 Rating

Site audit / diagnostics

10.0
100%
8 Ratings
N/A
0 Ratings

Site recommendations

6.6
66%
4 Ratings
N/A
0 Ratings

Task management

3.1
31%
6 Ratings
N/A
0 Ratings

SEO Channels

8.5

BrightLocal

85%
6.3

Keyword Eye

63%
BrightLocal ranks higher in 3/4 features

Local SEO

8.5
85%
13 Ratings
8.0
80%
1 Rating

Social SEO

7.9
79%
6 Ratings
2.0
20%
1 Rating

Mobile SEO

10.0
100%
4 Ratings
5.0
50%
1 Rating

Global SEO

7.7
77%
2 Ratings
10.0
100%
1 Rating

SEO Platform & Account Management

9.2

BrightLocal

92%

Keyword Eye

Feature Set Not Supported
N/A
BrightLocal ranks higher in 2/2 features

Multi-domain support

8.5
85%
9 Ratings
N/A
0 Ratings

Integration with web analytics tools

10.0
100%
10 Ratings
N/A
0 Ratings

Attribute Ratings

  • BrightLocal is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.5

BrightLocal

85%
14 Ratings
8.0

Keyword Eye

80%
1 Rating

Support Rating

7.5

BrightLocal

75%
4 Ratings
5.0

Keyword Eye

50%
2 Ratings

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Read full review

Keyword Eye

Great for the ability it provides in peeking into search volumes, but the information is limited. The platform could benefit from some of the features of Uber Suggest and Answer the Public.
Read full review

Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
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Keyword Eye

  • Various keyword search volume organization options.
  • The ability to save keyword searches.
Read full review

Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
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Keyword Eye

  • Integration with other platforms.
  • Keyword search optimization options.
Read full review

Pricing Details

BrightLocal

Starting Price

$29 per month

Editions & Modules

BrightLocal editions and modules pricing
EditionModules
Single Business Plan291
Multi Business Plan492
SEO Pro Plan793
Just Reviews Plan84

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

BrightLocal offers custom enterprise plans for businesses with more than 100 locations.

Keyword Eye

Starting Price

$0

Editions & Modules

Keyword Eye editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Support Rating

    BrightLocal

    Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
    Read full review

    Keyword Eye

    No experience in needing support from Keyword Eye.
    Read full review

    Alternatives Considered

    BrightLocal

    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review

    Keyword Eye

    No answers on this topic

    Return on Investment

    BrightLocal

    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Read full review

    Keyword Eye

    • Improved ability to create better targeted content.
    • Cross analysis of keyword volumes and website analytics.
    Read full review

    Screenshots

    Add comparison