BrightLocal vs. MINDBODY

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightLocal
Score 7.7 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
MINDBODY
Score 7.8 out of 10
N/A
MINDBODY is business management software for gyms and spas, as well as fitness and yoga studios built around appointment scheduling and online bookings and calendaring, from the company of the same name in San Luis Obispo, California. Notably, the platform also contains marketing automation to maintain club member engagement, and enrollment.
$129
per month
Pricing
BrightLocalMINDBODY
Editions & Modules
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
Starter
$129
per month
Accelerate
$259
per month
Ultimate
$399
per month
Ultimate Plus
$599
per month
Offerings
Pricing Offerings
BrightLocalMINDBODY
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.
More Pricing Information
Features
BrightLocalMINDBODY
SEO
Comparison of SEO features of Product A and Product B
BrightLocal
6.7
12 Ratings
15% below category average
MINDBODY
-
Ratings
Keyword analysis7.08 Ratings00 Ratings
Backlink management4.05 Ratings00 Ratings
SERP ranking tracking7.711 Ratings00 Ratings
Page grader7.52 Ratings00 Ratings
Competitive analysis7.611 Ratings00 Ratings
Site audit / diagnostics9.98 Ratings00 Ratings
Site recommendations6.64 Ratings00 Ratings
Task management3.56 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightLocal
8.6
13 Ratings
12% above category average
MINDBODY
-
Ratings
Local SEO8.613 Ratings00 Ratings
Social SEO7.96 Ratings00 Ratings
Mobile SEO10.04 Ratings00 Ratings
Global SEO7.72 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightLocal
9.2
11 Ratings
9% above category average
MINDBODY
-
Ratings
Multi-domain support8.59 Ratings00 Ratings
Integration with web analytics tools9.910 Ratings00 Ratings
Best Alternatives
BrightLocalMINDBODY
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Kajabi
Kajabi
Score 8.4 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10

No answers on this topic

Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
BrightLocalMINDBODY
Likelihood to Recommend
8.6
(14 ratings)
8.0
(37 ratings)
Usability
-
(0 ratings)
6.0
(2 ratings)
Availability
-
(0 ratings)
1.0
(1 ratings)
Performance
-
(0 ratings)
1.0
(1 ratings)
Support Rating
7.5
(2 ratings)
6.0
(23 ratings)
Product Scalability
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
BrightLocalMINDBODY
Likelihood to Recommend
BrightLocal
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
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MINDBODY
MINDBODY excels in areas that rely on the "bread and butter" of its design: scheduling, member management, and payment processing. Overall as a fitness center management solution, MINDBODY is by far the best product we have used and they have evolved their capabilities in good alignment with our needs as well.
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Pros
BrightLocal
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
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MINDBODY
  • MindBody does a great job of sending out reminder emails to clients so they do not miss a class.
  • MindBody does a great job at giving instructors a fast and easy way to check in clients and to see who is all signed up for their classes for the week.
  • MindBody has a great payroll feature. All you have to do is set the dates and it generates a nicely laid out PDF of all the classes you taught during that time period and what you have made from them.
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Cons
BrightLocal
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
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MINDBODY
  • There is so much functionality and not enough accountability. I wish there were more tracking of all transactions done on the clients or operations end to be able to review history and learn from mistakes.
  • The MINDBODY branded app connection needs more attention.
  • Please add a covid vaccination checker to the application (not just to use in the web browser). It has taken way too long to get this feature.
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Usability
BrightLocal
No answers on this topic
MINDBODY
Settings are often buried, user interface rules vary depending on whether it's a newer feature or an older one. From daily usage, people learn how it works and get used to it, but it's not something someone could just pick up without any training or hand-holding.
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Reliability and Availability
BrightLocal
No answers on this topic
MINDBODY
Constant errors and TERRIBLE PRODUCT support
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Performance
BrightLocal
No answers on this topic
MINDBODY
Fails at everything form availability to reliability.
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Support Rating
BrightLocal
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
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MINDBODY
MINDBODY support takes forever to get back to you via email in my experience. The process is not as simple as it was back when they had the chat feature. I really wish they would bring that back! Most items are normally some weird glitch that they can fix in minutes but you have to wait days now.
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Alternatives Considered
BrightLocal
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
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MINDBODY
MINDBODY is really the only system of its kind that is widely used by fitness and yoga studios. Its app is the industry standard for looking up and signing up for classes, so most students rely on it exclusively. If there were another viable alternative it would have to promise more ease of use and intuitive backend.
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Scalability
BrightLocal
No answers on this topic
MINDBODY
Constant errors and ZERO support from the company.
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Return on Investment
BrightLocal
  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
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MINDBODY
  • I've had agents help me set something up that ended up costing time and money because it was done wrong. [In my experience], less senior agents need to stop guessing or going with "I think so" and talk to a senior agent to make sure what they are telling the client is correct.
  • The app is good exposure.
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ScreenShots

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker