What users are saying about
12 Ratings
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Top Rated
285 Ratings
12 Ratings
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Score 8.8 out of 100

Moz

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Top Rated
285 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis | TrustRadius Reviewer

Moz

Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible
Dustin Junkert | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightLocal
7.3
Moz
7.6
Keyword analysis
BrightLocal
7.4
Moz
9.0
Backlink management
BrightLocal
4.8
Moz
6.9
SERP ranking tracking
BrightLocal
8.1
Moz
8.3
Page grader
BrightLocal
7.5
Moz
8.6
Competitive analysis
BrightLocal
7.8
Moz
7.9
Site audit / diagnostics
BrightLocal
8.3
Moz
7.2
Site recommendations
BrightLocal
6.6
Moz
7.3
Task management
BrightLocal
7.9
Moz
5.2

SEO Channels

BrightLocal
8.1
Moz
7.7
Local SEO
BrightLocal
9.1
Moz
7.7
Social SEO
BrightLocal
7.4
Moz
6.9
Mobile SEO
BrightLocal
8.9
Moz
7.6
Global SEO
BrightLocal
7.1
Moz
8.7

SEO Platform & Account Management

BrightLocal
9.4
Moz
8.0
Multi-domain support
BrightLocal
9.7
Moz
8.4
Integration with web analytics tools
BrightLocal
9.1
Moz
7.6

Pros

BrightLocal

  • A suite of local SEO tools, all in one place.
  • Simplified local SEO reporting for clients.
  • Tools for building local and niche citations.
Anonymous | TrustRadius Reviewer

Moz

  • Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
  • The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
  • Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
Anonymous | TrustRadius Reviewer

Cons

BrightLocal

  • Less follow up needed - I know BrightLocal is at the mercy of the citations themselves, but it would be great if you didn't have to do follow up verifications.
  • Having to do phone verifications is frustrating.
Anonymous | TrustRadius Reviewer

Moz

  • Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
  • I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
  • I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

BrightLocal

No score
No answers yet
No answers on this topic

Moz

Moz 8.9
Based on 38 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

Usability

BrightLocal

No score
No answers yet
No answers on this topic

Moz

Moz 8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine | TrustRadius Reviewer

Reliability and Availability

BrightLocal

No score
No answers yet
No answers on this topic

Moz

Moz 10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

Support Rating

BrightLocal

BrightLocal 7.5
Based on 2 answers
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Anonymous | TrustRadius Reviewer

Moz

Moz 9.3
Based on 7 answers
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Kevin Gamache | TrustRadius Reviewer

Alternatives Considered

BrightLocal

I like both of these SEO tools. Working in agency it was nice because I had access to both. At the current company I work at I use SpyFu because our focus is on key words more than local SEO. I would be happy to try out BrightLocal again in the future sometime though
Jordan Comstock | TrustRadius Reviewer

Moz

I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to categorize keywords by tags, and the nice UI improvements they have made.
Rodrigo Stockebrand | TrustRadius Reviewer

Return on Investment

BrightLocal

  • BrightLocal has saved our Account Managers a ton of time from having to manually create citations for every client. We can be sure that our citations are being created with quality in mind.
  • With BrightLocal we are able to offer our clients better quality citations which result in a better product for our customers. The better quality citations positively impact ranking and cause clients to stay with our company longer.
  • Although BrightLocal may cost more than some alternatives, we have found that the quality of citations is worth the extra money spent.
Sarah Nelson | TrustRadius Reviewer

Moz

  • I can't answer that question accurately as I don't have access to the budgetary metrics of our business.
  • I can say it's certainly helped us glean insight into HOW to gain a positive ROI, but can't attest to the true figures because I simply don't know.
Andrew Silverstein | TrustRadius Reviewer

Screenshots

Pricing Details

BrightLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightLocal Editions & Modules

Edition
Single Business$291
Multi Business$491
SEO Pro$791
  1. per month
Additional Pricing Details
BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

Moz

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moz Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison