39 Ratings
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100
33 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Feature Set Ratings

  • BrightLocal ranks higher in 2 feature sets: SEO Channels, SEO Platform & Account Management
  • Moz Link Explorer ranks higher in 1 feature set: SEO

SEO

6.7

BrightLocal

67%
8.1

Moz Link Explorer

81%
Moz Link Explorer ranks higher in 7/8 features

Keyword analysis

7.0
70%
8 Ratings
8.3
83%
5 Ratings

Backlink management

4.0
40%
5 Ratings
9.0
90%
7 Ratings

SERP ranking tracking

7.5
75%
11 Ratings
8.3
83%
6 Ratings

Page grader

7.5
75%
2 Ratings
7.5
75%
5 Ratings

Competitive analysis

7.5
75%
11 Ratings
9.0
90%
8 Ratings

Site audit / diagnostics

10.0
100%
8 Ratings
8.5
85%
6 Ratings

Site recommendations

6.6
66%
4 Ratings
8.0
80%
5 Ratings

Task management

3.1
31%
6 Ratings
6.0
60%
6 Ratings

SEO Channels

8.5

BrightLocal

85%
7.5

Moz Link Explorer

75%
BrightLocal ranks higher in 4/4 features

Local SEO

8.5
85%
13 Ratings
8.3
83%
6 Ratings

Social SEO

7.9
79%
6 Ratings
7.5
75%
5 Ratings

Mobile SEO

10.0
100%
4 Ratings
7.5
75%
5 Ratings

Global SEO

7.7
77%
2 Ratings
6.5
65%
4 Ratings

SEO Platform & Account Management

9.2

BrightLocal

92%
7.3

Moz Link Explorer

73%
BrightLocal ranks higher in 2/2 features

Multi-domain support

8.5
85%
9 Ratings
5.5
55%
5 Ratings

Integration with web analytics tools

10.0
100%
10 Ratings
9.0
90%
4 Ratings

Attribute Ratings

  • BrightLocal is rated higher in 1 area: Likelihood to Recommend
  • Moz Link Explorer is rated higher in 1 area: Support Rating

Likelihood to Recommend

8.5

BrightLocal

85%
14 Ratings
8.0

Moz Link Explorer

80%
9 Ratings

Likelihood to Renew

BrightLocal

N/A
0 Ratings
10.0

Moz Link Explorer

100%
1 Rating

Support Rating

7.5

BrightLocal

75%
4 Ratings
7.6

Moz Link Explorer

76%
4 Ratings

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
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iContact

It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
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Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
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iContact

  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
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Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
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iContact

  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
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Pricing Details

BrightLocal

Starting Price

$29 per month

Editions & Modules

BrightLocal editions and modules pricing
EditionModules
Single Business Plan291
Multi Business Plan492
SEO Pro Plan793
Just Reviews Plan84

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

BrightLocal offers custom enterprise plans for businesses with more than 100 locations.

Moz Link Explorer

Starting Price

$0

Editions & Modules

Moz Link Explorer editions and modules pricing
EditionModules
Moz Link ExplorerFree1
Moz Pro992

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

BrightLocal

No answers on this topic

iContact

No renewal is necessary with the free version!
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Support Rating

BrightLocal

Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
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iContact

I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
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Alternatives Considered

BrightLocal

Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
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iContact

Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
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Return on Investment

BrightLocal

  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
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iContact

  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.
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Screenshots

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