What users are saying about
39 Ratings
62 Ratings
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100
62 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

Feature Set Ratings

  • RavenTools ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

6.7

BrightLocal

67%
8.4

RavenTools

84%
RavenTools ranks higher in 7/8 features

Keyword analysis

7.0
70%
8 Ratings
10.0
100%
11 Ratings

Backlink management

4.0
40%
5 Ratings
7.0
70%
12 Ratings

SERP ranking tracking

7.5
75%
11 Ratings
10.0
100%
12 Ratings

Page grader

7.5
75%
2 Ratings
10.0
100%
11 Ratings

Competitive analysis

7.5
75%
11 Ratings
10.0
100%
11 Ratings

Site audit / diagnostics

10.0
100%
8 Ratings
10.0
100%
12 Ratings

Site recommendations

6.6
66%
4 Ratings
2.0
20%
11 Ratings

Task management

3.1
31%
6 Ratings
8.0
80%
8 Ratings

SEO Channels

8.5

BrightLocal

85%
10.0

RavenTools

100%
RavenTools ranks higher in 4/4 features

Local SEO

8.5
85%
13 Ratings
10.0
100%
8 Ratings

Social SEO

7.9
79%
6 Ratings
10.0
100%
10 Ratings

Mobile SEO

10.0
100%
4 Ratings
10.0
100%
8 Ratings

Global SEO

7.7
77%
2 Ratings
10.0
100%
8 Ratings

SEO Platform & Account Management

9.2

BrightLocal

92%
10.0

RavenTools

100%
RavenTools ranks higher in 2/2 features

Multi-domain support

8.5
85%
9 Ratings
10.0
100%
10 Ratings

Integration with web analytics tools

10.0
100%
10 Ratings
10.0
100%
12 Ratings

Attribute Ratings

  • BrightLocal is rated higher in 1 area: Likelihood to Recommend
  • RavenTools is rated higher in 1 area: Support Rating

Likelihood to Recommend

8.5

BrightLocal

85%
14 Ratings
8.0

RavenTools

80%
26 Ratings

Likelihood to Renew

BrightLocal

N/A
0 Ratings
9.0

RavenTools

90%
16 Ratings

Usability

BrightLocal

N/A
0 Ratings
7.0

RavenTools

70%
1 Rating

Availability

BrightLocal

N/A
0 Ratings
8.0

RavenTools

80%
2 Ratings

Support Rating

7.5

BrightLocal

75%
4 Ratings
9.0

RavenTools

90%
4 Ratings

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
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RavenTools

If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
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Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
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RavenTools

  • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
  • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
  • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
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Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
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RavenTools

  • The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
  • RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
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Pricing Details

BrightLocal

Starting Price

$29 per month

Editions & Modules

BrightLocal editions and modules pricing
EditionModules
Single Business Plan291
Multi Business Plan492
SEO Pro Plan793
Just Reviews Plan84

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

BrightLocal offers custom enterprise plans for businesses with more than 100 locations.

RavenTools

Starting Price

$49 per month

Editions & Modules

RavenTools editions and modules pricing
EditionModules
Small Biz (2 users)491
Start (4 users)1092
Grow (8 users)1993
Thrive (20 users)2994
Lead (40 users)4795

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

BrightLocal

No answers on this topic

RavenTools

A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
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Usability

BrightLocal

No answers on this topic

RavenTools

Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
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Support Rating

BrightLocal

Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
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RavenTools

RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
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Alternatives Considered

BrightLocal

Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
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RavenTools

I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
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Return on Investment

BrightLocal

  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
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RavenTools

  • RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
  • It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
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Screenshots

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