BrightLocal vs ReachLocal

Likelihood to Recommend

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.

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Gary Shouldis

Founder & CEO

3Bug MediaMarketing and Advertising, 1-10 employees

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ReachLocal is well suited for business owners that are heavily based on the internet. It is possibly less appropriate for general contractors that do larger scale work that is based on bids or history of business.

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Josh Stanek

Owner

Attica LumberBuilding Materials, 11-50 employees

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Feature Rating Comparison

BrightLocal

ReachLocal

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

BrightLocal

ReachLocal

Local SEO

Social SEO

Mobile SEO

Global SEO

BrightLocal

ReachLocal

Multi-domain support

Integration with web analytics tools

BrightLocal

ReachLocal

Dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

BrightLocal

ReachLocal

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

BrightLocal

ReachLocal

Social sharing and campaigns

Social profile integration

BrightLocal

ReachLocal

Dashboards

Standard reports

Custom reports

BrightLocal

ReachLocal

Customizability

Pros

When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.

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Sarah Nelson

Customer Service Manager

StaylistedMarketing and Advertising, 11-50 employees

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Reach Edge Platform - capturing leads
Website - we get compliments on it all the time. Easy to use and edit.
Staff is great. Very friendly and always looking out for our best interest.

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Jordan Brimley

Regional Branch Manager

L.I.F.T. Training - A Division of Lift Temp CorpProfessional Training & Coaching, 11-50 employees

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Cons

Up and down rankings were not always right on with the local search, but only off by one or two spots
It felt like it was only used for local SEO, and I know there are more features, just never got to them.
Didn't seem useful for every single client in the way Ahrefs or Spyfu did

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Jordan Comstock

Digital Marketing Specialist

busybusyMarketing and Advertising, 51-200 employees

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Quicker turn-around times.
More tailored dashboard reporting vs. template.

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Matt Wright

Chief Sales and Marketing Officer

Utah Disaster KleenupConstruction, 51-200 employees

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Support Rating

BrightLocal 7.5

Based on 4 answers

Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.

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Verified User

Account Manager in Other

Marketing & Advertising Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the most comprehensive.

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Tina Hettich Sorensen

Consultant

TRu SolutionsMarketing & Advertising, 1-10 employees

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There are other vendors trying to sell their products. We have maintained business with ReachLocal due to their great customer service.

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Marion Aldana

Office Manager/Clinical Research Coordinator

Altman Dermatology AssociatesMedical Practice, 11-50 employees

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Return on Investment

BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
Reporting is nicely accomplished with their online client report dashboards.
Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.

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Tim Colling

President

A Servant's Heart Web Design and Marketing - Online Marketing & SEO for Those Who Serve the ElderlyHealth, Wellness and Fitness, 11-50 employees

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Lead conversion so I can stay on top of leads coming through the pipeline.
Increased sales with adjustments to web design and functionality and increased brand awareness.

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Josh Stanek

Owner

Attica LumberBuilding Materials, 11-50 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

BrightLocal Editions & Modules

Edition

Single Business	$29¹
Multi Business	$49¹
SEO Pro	$79¹
Just Reviews	$8¹

per month

Additional Pricing Details

BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ReachLocal Editions & Modules

—

Additional Pricing Details

—

Rating Summary

BrightLocal

ReachLocal

BrightLocal

ReachLocal

Likelihood to Recommend

BrightLocal

ReachLocal

Feature Rating Comparison

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Local SEO

Social SEO

Mobile SEO

Global SEO

Multi-domain support

Integration with web analytics tools

Dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

Customizability

Pros

BrightLocal

ReachLocal

Cons

BrightLocal

ReachLocal

Support Rating

BrightLocal

ReachLocal

Alternatives Considered

BrightLocal

ReachLocal

Return on Investment

BrightLocal

ReachLocal

Screenshots

BrightLocal

ReachLocal

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

BrightLocal Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

ReachLocal Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison