BrightLocal vs. ReachLocal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightLocal
Score 8.8 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$29
per month
ReachLocal
Score 7.0 out of 10
N/A
ReachLocal is an all-in-one digital marketing system designed for SMBs. The ReachLocal online marketing suite includes solutions for: search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®), lead conversion (ReachEdge™) and assisted chat service (TotalLiveChat™).N/A
Pricing
BrightLocalReachLocal
Editions & Modules
Just Reviews Plan
$8
per month
Single Business Plan
$29
per month
Multi Business Plan
$49
per month
SEO Pro Plan
$79
per month
No answers on this topic
Offerings
Pricing Offerings
BrightLocalReachLocal
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 100 locations.
More Pricing Information
Features
BrightLocalReachLocal
SEO
Comparison of SEO features of Product A and Product B
BrightLocal
6.7
12 Ratings
ReachLocal
-
Ratings
Keyword analysis7.08 Ratings00 Ratings
Backlink management4.05 Ratings00 Ratings
SERP ranking tracking7.511 Ratings00 Ratings
Page grader7.52 Ratings00 Ratings
Competitive analysis7.511 Ratings00 Ratings
Site audit / diagnostics10.08 Ratings00 Ratings
Site recommendations6.64 Ratings00 Ratings
Task management3.16 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightLocal
8.5
13 Ratings
ReachLocal
-
Ratings
Local SEO8.513 Ratings00 Ratings
Social SEO7.96 Ratings00 Ratings
Mobile SEO10.04 Ratings00 Ratings
Global SEO7.72 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightLocal
9.2
11 Ratings
ReachLocal
-
Ratings
Multi-domain support8.59 Ratings00 Ratings
Integration with web analytics tools10.010 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BrightLocal
-
Ratings
ReachLocal
7.4
6 Ratings
Dynamic content00 Ratings6.05 Ratings
Landing pages00 Ratings6.54 Ratings
A/B testing00 Ratings8.03 Ratings
Mobile optimization00 Ratings7.06 Ratings
Email deliverability reporting00 Ratings9.12 Ratings
List management00 Ratings8.03 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BrightLocal
-
Ratings
ReachLocal
7.5
6 Ratings
Lead nurturing00 Ratings7.06 Ratings
Lead scoring and grading00 Ratings6.55 Ratings
Data quality management00 Ratings7.55 Ratings
Automated sales alerts and tasks00 Ratings9.05 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BrightLocal
-
Ratings
ReachLocal
7.8
5 Ratings
Social sharing and campaigns00 Ratings8.05 Ratings
Social profile integration00 Ratings7.55 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BrightLocal
-
Ratings
ReachLocal
7.3
6 Ratings
Dashboards00 Ratings8.06 Ratings
Standard reports00 Ratings8.56 Ratings
Custom reports00 Ratings5.56 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BrightLocal
-
Ratings
ReachLocal
9.0
4 Ratings
Customizability00 Ratings9.04 Ratings
User Ratings
BrightLocalReachLocal
Likelihood to Recommend
8.5
(14 ratings)
7.0
(6 ratings)
Support Rating
7.5
(4 ratings)
-
(0 ratings)
User Testimonials
BrightLocalReachLocal
Likelihood to Recommend
BrightLocal
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
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ReachLocal
ReachLocal is a trustworthy agency for smaller-scale multifamily buildings that can do the basics of website management, SEO, and advertising on Facebook or Google. I think they provide a solid product but do not get into the nitty-gritty advanced features that create value for clients that want to stick out.
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Pros
BrightLocal
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
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ReachLocal
  • Manages all your digital ads - google adwords, linkedin ads, SEO, SEM
  • Enable you setup automated marketing campaign and dashboard
  • Manages your website
  • The account executive was super helpful and readily available
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Cons
BrightLocal
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
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ReachLocal
  • As a business owner you always want things done right now so speed could be improved on follow up.
  • Quicker adjustments on web design so a small business owner can make adjustments daily that aren't rocket science.
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Support Rating
BrightLocal
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
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ReachLocal
No answers on this topic
Alternatives Considered
BrightLocal
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
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ReachLocal
We looked at other websites and other products. But with every other program you had to put the customers information in. This one allows all the users information to be put in the system automatically because the customer puts it on our website which allows us to see everything in one place.
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Return on Investment
BrightLocal
  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
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ReachLocal
  • It helps save a lot of time through automated campaign
  • Dashboards and custom reports helps you stay on top of the numbers
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