What users are saying about
21 Ratings
8 Ratings
21 Ratings
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Score 9 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis | TrustRadius Reviewer

ReachLocal

ReachLocal is well suited for business owners that are heavily based on the internet. It is possibly less appropriate for general contractors that do larger scale work that is based on bids or history of business.
Josh Stanek | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightLocal
6.6
ReachLocal
Keyword analysis
BrightLocal
7.0
ReachLocal
Backlink management
BrightLocal
4.0
ReachLocal
SERP ranking tracking
BrightLocal
7.5
ReachLocal
Page grader
BrightLocal
7.5
ReachLocal
Competitive analysis
BrightLocal
7.5
ReachLocal
Site audit / diagnostics
BrightLocal
9.7
ReachLocal
Site recommendations
BrightLocal
6.6
ReachLocal
Task management
BrightLocal
3.1
ReachLocal

SEO Channels

BrightLocal
8.5
ReachLocal
Local SEO
BrightLocal
8.5
ReachLocal
Social SEO
BrightLocal
7.9
ReachLocal
Mobile SEO
BrightLocal
10.0
ReachLocal
Global SEO
BrightLocal
7.7
ReachLocal

SEO Platform & Account Management

BrightLocal
9.2
ReachLocal
Multi-domain support
BrightLocal
8.5
ReachLocal
Integration with web analytics tools
BrightLocal
10.0
ReachLocal

Email & Online Marketing

BrightLocal
ReachLocal
8.7
Dynamic content
BrightLocal
ReachLocal
9.1
Landing pages
BrightLocal
ReachLocal
8.5
A/B testing
BrightLocal
ReachLocal
8.2
Mobile optimization
BrightLocal
ReachLocal
8.3
Email deliverability reporting
BrightLocal
ReachLocal
9.1
List management
BrightLocal
ReachLocal
9.1

Lead Management

BrightLocal
ReachLocal
8.9
Lead nurturing
BrightLocal
ReachLocal
8.8
Lead scoring and grading
BrightLocal
ReachLocal
9.1
Data quality management
BrightLocal
ReachLocal
9.1
Automated sales alerts and tasks
BrightLocal
ReachLocal
8.8

Social Media Marketing

BrightLocal
ReachLocal
9.1
Social sharing and campaigns
BrightLocal
ReachLocal
9.1
Social profile integration
BrightLocal
ReachLocal
9.1

Reporting & Analytics

BrightLocal
ReachLocal
8.5
Dashboards
BrightLocal
ReachLocal
8.5
Standard reports
BrightLocal
ReachLocal
8.8
Custom reports
BrightLocal
ReachLocal
8.2

Platform & Infrastructure

BrightLocal
ReachLocal
7.5
Customizability
BrightLocal
ReachLocal
7.5

Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Sarah Nelson | TrustRadius Reviewer

ReachLocal

  • Reach Edge Platform - capturing leads
  • Website - we get compliments on it all the time. Easy to use and edit.
  • Staff is great. Very friendly and always looking out for our best interest.
Jordan Brimley | TrustRadius Reviewer

Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Jordan Comstock | TrustRadius Reviewer

ReachLocal

  • Quicker turn-around times.
  • More tailored dashboard reporting vs. template.
Matt Wright | TrustRadius Reviewer

Support Rating

BrightLocal

BrightLocal 7.5
Based on 4 answers
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Anonymous | TrustRadius Reviewer

ReachLocal

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightLocal

The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the most comprehensive.
Tina Hettich Sorensen | TrustRadius Reviewer

ReachLocal

There are other vendors trying to sell their products. We have maintained business with ReachLocal due to their great customer service.
Marion Aldana | TrustRadius Reviewer

Return on Investment

BrightLocal

  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Tim Colling | TrustRadius Reviewer

ReachLocal

  • Lead conversion so I can stay on top of leads coming through the pipeline.
  • Increased sales with adjustments to web design and functionality and increased brand awareness.
Josh Stanek | TrustRadius Reviewer

Screenshots

Pricing Details

BrightLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightLocal Editions & Modules

Edition
Single Business$291
Multi Business$491
SEO Pro$791
Just Reviews$81
  1. per month
Additional Pricing Details
BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

ReachLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ReachLocal Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

BrightLocal
8.5
ReachLocal
8.5

Support Rating

BrightLocal
7.5
ReachLocal

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