What users are saying about
21 Ratings
5 Ratings
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.9 out of 100

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis | TrustRadius Reviewer

Topic

Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.
Mark Barrera | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightLocal
6.6
Topic
9.2
Keyword analysis
BrightLocal
7.0
Topic
10.0
Backlink management
BrightLocal
4.0
Topic
SERP ranking tracking
BrightLocal
7.5
Topic
8.0
Page grader
BrightLocal
7.5
Topic
8.5
Competitive analysis
BrightLocal
7.5
Topic
9.5
Site audit / diagnostics
BrightLocal
9.7
Topic
9.0
Site recommendations
BrightLocal
6.6
Topic
Task management
BrightLocal
3.1
Topic
10.0

SEO Channels

BrightLocal
8.5
Topic
10.0
Local SEO
BrightLocal
8.5
Topic
10.0
Social SEO
BrightLocal
7.9
Topic
Mobile SEO
BrightLocal
10.0
Topic
10.0
Global SEO
BrightLocal
7.7
Topic

SEO Platform & Account Management

BrightLocal
9.2
Topic
10.0
Multi-domain support
BrightLocal
8.5
Topic
10.0
Integration with web analytics tools
BrightLocal
10.0
Topic
10.0

Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Sarah Nelson | TrustRadius Reviewer

Topic

  • My organization can now create content with excellent writing and without spelling or grammar errors.
  • You can create your texts using keywords to make content more attractive to your audience.
  • Is a tool that has helped us save time, increase content creation and improve it.
  • It has the best artificial intelligence technology that allows you to maximize and improve content.
Freddie Coleman | TrustRadius Reviewer

Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Jordan Comstock | TrustRadius Reviewer

Topic

  • Using the GSC data to find new, adjacent content opportunities.
  • They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
  • Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that
Mark Barrera | TrustRadius Reviewer

Support Rating

BrightLocal

BrightLocal 7.5
Based on 4 answers
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Anonymous | TrustRadius Reviewer

Topic

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightLocal

The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the most comprehensive.
Tina Hettich Sorensen | TrustRadius Reviewer

Topic

These three tools are very similar and we currently use them because it provides us with exceptional functions for the realization of better content to carry out our marketing. Currently, the one we use the most is Topic due to the number of functions it offers and how excellent it is. Using it from your desktop computer has increased productivity in all projects and we have created content that is more attractive to our future clients.
Freddie Coleman | TrustRadius Reviewer

Return on Investment

BrightLocal

  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Tim Colling | TrustRadius Reviewer

Topic

  • It has greatly reduced the number of hours our SEO team has to review content
  • Has sped up our content briefs by hours per brief
  • Great for helping us to see what content is performing well / needs help via the Google Search Console integration
Mark Barrera | TrustRadius Reviewer

Screenshots

Pricing Details

BrightLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightLocal Editions & Modules

Edition
Single Business$291
Multi Business$491
SEO Pro$791
Just Reviews$81
  1. per month
Additional Pricing Details
BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

Topic

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Topic Editions & Modules

Edition
Starter$991
Plus$1992
Premium$2993
EnterpriseCustom Pricing
  1. per month ($10 per brief)
  2. per month ($8 per brief)
  3. per month ($6 per brief)
  4. none
Additional Pricing Details
20% discount for annual payment.

Rating Summary

Add comparison