What users are saying about
39 Ratings
7 Ratings
39 Ratings
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Score 8.8 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Feature Set Ratings

  • Topic ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

6.7

BrightLocal

67%
8.8

Topic

88%
BrightLocal ranks higher in 4/8 features

Keyword analysis

7.0
70%
8 Ratings
10.0
100%
1 Rating

Backlink management

4.0
40%
5 Ratings
N/A
0 Ratings

SERP ranking tracking

7.5
75%
11 Ratings
8.0
80%
1 Rating

Page grader

7.5
75%
2 Ratings
8.0
80%
1 Rating

Competitive analysis

7.5
75%
11 Ratings
9.0
90%
1 Rating

Site audit / diagnostics

10.0
100%
8 Ratings
N/A
0 Ratings

Site recommendations

6.6
66%
4 Ratings
N/A
0 Ratings

Task management

3.1
31%
6 Ratings
N/A
0 Ratings

SEO Channels

8.5

BrightLocal

85%
10.0

Topic

100%
BrightLocal ranks higher in 3/4 features

Local SEO

8.5
85%
13 Ratings
10.0
100%
1 Rating

Social SEO

7.9
79%
6 Ratings
N/A
0 Ratings

Mobile SEO

10.0
100%
4 Ratings
10.0
100%
1 Rating

Global SEO

7.7
77%
2 Ratings
N/A
0 Ratings

SEO Platform & Account Management

9.2

BrightLocal

92%
10.0

Topic

100%
Topic ranks higher in 2/2 features

Multi-domain support

8.5
85%
9 Ratings
10.0
100%
1 Rating

Integration with web analytics tools

10.0
100%
10 Ratings
10.0
100%
1 Rating

Attribute Ratings

  • Topic is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.5

BrightLocal

85%
14 Ratings
10.0

Topic

100%
1 Rating

Support Rating

7.5

BrightLocal

75%
4 Ratings

Topic

N/A
0 Ratings

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
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Topic (Chia Labs, Inc)

Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.
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Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
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Topic (Chia Labs, Inc)

  • Content Brief
  • Competitive SERP ranking analysis
  • Grouping content topics together to see related keywords/ content clusters easily
  • Analyzing Google Search Console data for content refresh opportunities
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Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
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Topic (Chia Labs, Inc)

  • Using the GSC data to find new, adjacent content opportunities.
  • They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
  • Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that
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Pricing Details

BrightLocal

Starting Price

$29 per month

Editions & Modules

BrightLocal editions and modules pricing
EditionModules
Single Business Plan291
Multi Business Plan492
SEO Pro Plan793
Just Reviews Plan84

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

BrightLocal offers custom enterprise plans for businesses with more than 100 locations.

Topic

Starting Price

$99 per month

Editions & Modules

Topic editions and modules pricing
EditionModules
Starter$991
Plus$1992
Premium$2993
EnterpriseCustom Pricing4

Footnotes

  1. per month ($10 per brief)
  2. per month ($8 per brief)
  3. per month ($6 per brief)
  4. none

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

20% discount for annual payment.

Support Rating

BrightLocal

Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
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Topic (Chia Labs, Inc)

No answers on this topic

Alternatives Considered

BrightLocal

Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
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Topic (Chia Labs, Inc)

Topic was way less costly than MarketMuse with similar functionality. It was agnostic to CMS (WordLift is designed for Wordpress only). So it was priced well with all the functionality we needed.
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Return on Investment

BrightLocal

  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
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Topic (Chia Labs, Inc)

  • It has greatly reduced the number of hours our SEO team has to review content
  • Has sped up our content briefs by hours per brief
  • Great for helping us to see what content is performing well / needs help via the Google Search Console integration
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Screenshots

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