What users are saying about
12 Ratings
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Top Rated
210 Ratings
12 Ratings
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Score 8.8 out of 100

Yoast Wordpress SEO Plugins

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Top Rated
210 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

For quick WordPress installations and configurations, Yoast is fast to set up and helps guide you through the common configuration options. It tries to be helpful whether you are coming at things from a technical or non-technical background. The emphasis on white hat SEO topics like improved content, keywords, descriptions, and titles is really appreciated by someone like me who doesn't utilize gray and black hat SEO tactics.
If you are an SEO expert, and you want finite control of each individual aspect of your site, Yoast, like most plugins, engines, tools, etc, hides a lot from you or gives you limited options. It really is meant for someone who wants to apply a general strategy to a whole site. That being said, you can manage Yoast per page on a WordPress site, but even then, I know some SEO experts prefer other tools that are meant for very specific purposes.
Overall, Yoast is the best plugin for SEO in WordPress when applied as a whole.
Christopher Boyd | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightLocal
7.3
Yoast Wordpress SEO Plugins
7.9
Keyword analysis
BrightLocal
7.4
Yoast Wordpress SEO Plugins
8.5
Backlink management
BrightLocal
4.8
Yoast Wordpress SEO Plugins
7.9
SERP ranking tracking
BrightLocal
8.1
Yoast Wordpress SEO Plugins
8.0
Page grader
BrightLocal
7.5
Yoast Wordpress SEO Plugins
8.3
Competitive analysis
BrightLocal
7.8
Yoast Wordpress SEO Plugins
7.7
Site audit / diagnostics
BrightLocal
8.3
Yoast Wordpress SEO Plugins
7.7
Site recommendations
BrightLocal
6.6
Yoast Wordpress SEO Plugins
7.8
Task management
BrightLocal
7.9
Yoast Wordpress SEO Plugins
7.5

SEO Channels

BrightLocal
8.1
Yoast Wordpress SEO Plugins
8.0
Local SEO
BrightLocal
9.1
Yoast Wordpress SEO Plugins
8.1
Social SEO
BrightLocal
7.4
Yoast Wordpress SEO Plugins
7.6
Mobile SEO
BrightLocal
8.9
Yoast Wordpress SEO Plugins
8.0
Global SEO
BrightLocal
7.1
Yoast Wordpress SEO Plugins
8.3

SEO Platform & Account Management

BrightLocal
9.4
Yoast Wordpress SEO Plugins
8.5
Multi-domain support
BrightLocal
9.7
Yoast Wordpress SEO Plugins
8.8
Integration with web analytics tools
BrightLocal
9.1
Yoast Wordpress SEO Plugins
8.2

Pros

BrightLocal

  • A suite of local SEO tools, all in one place.
  • Simplified local SEO reporting for clients.
  • Tools for building local and niche citations.
Anonymous | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • SEO Analysis: This is the best. As you create content, you get a real-time audit of what you're doing right and, more importantly, what you need to fix in order to make that content as optimized as possible.
  • Set up wizard: Once Yoast is installed, their wizard helps ensure it can get to work immediately at making your website more Google-able. Could not be simpler.
  • Free training: Just getting started with SEO or Yoast? They have free training videos that make it so easy to get up to speed and start optimizing your content.
Michelle Green Arnson | TrustRadius Reviewer

Cons

BrightLocal

  • Less follow up needed - I know BrightLocal is at the mercy of the citations themselves, but it would be great if you didn't have to do follow up verifications.
  • Having to do phone verifications is frustrating.
Anonymous | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • Internal link counter - tool failed with other plugin capability and the "help" desk haven't actually helped...
  • Customer service/support - only offered for those who pay for a subscription but even when you have one they aren't exactly helpful (in my experience).
  • SEO notifications - it would be great to be able to specify which pages you want these for as currently, we get hundreds for irrelevant pages.
Victoria Hoete-Dodd | TrustRadius Reviewer

Likelihood to Renew

BrightLocal

No score
No answers yet
No answers on this topic

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
James McQuillin | TrustRadius Reviewer

Usability

BrightLocal

No score
No answers yet
No answers on this topic

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
James McQuillin | TrustRadius Reviewer

Support Rating

BrightLocal

BrightLocal 7.5
Based on 2 answers
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Anonymous | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 7.8
Based on 22 answers
Although I have not personally worked with Yoast support directly, they offer 24/7 support with Yoast Premium which gives peace of mind as we move forward. In addition, they offer free support forums and are also accessible by email if we ever have any issues. However, we are lucky that the plugin works incredibly well.
Bryan Hume | TrustRadius Reviewer

Alternatives Considered

BrightLocal

I like both of these SEO tools. Working in agency it was nice because I had access to both. At the current company I work at I use SpyFu because our focus is on key words more than local SEO. I would be happy to try out BrightLocal again in the future sometime though
Jordan Comstock | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
Anonymous | TrustRadius Reviewer

Return on Investment

BrightLocal

  • BrightLocal has saved our Account Managers a ton of time from having to manually create citations for every client. We can be sure that our citations are being created with quality in mind.
  • With BrightLocal we are able to offer our clients better quality citations which result in a better product for our customers. The better quality citations positively impact ranking and cause clients to stay with our company longer.
  • Although BrightLocal may cost more than some alternatives, we have found that the quality of citations is worth the extra money spent.
Sarah Nelson | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
  • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
  • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
Rachel Green | TrustRadius Reviewer

Screenshots

Yoast Wordpress SEO Plugins

Pricing Details

BrightLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightLocal Editions & Modules

Edition
Single Business$291
Multi Business$491
SEO Pro$791
  1. per month
Additional Pricing Details
BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

Yoast Wordpress SEO Plugins

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yoast Wordpress SEO Plugins Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

BrightLocal
8.6
Yoast Wordpress SEO Plugins
8.9

Likelihood to Renew

BrightLocal
Yoast Wordpress SEO Plugins
10.0

Usability

BrightLocal
Yoast Wordpress SEO Plugins
10.0

Support Rating

BrightLocal
7.5
Yoast Wordpress SEO Plugins
7.8

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