BrightTALK vs. Niche Private Media Channel (discontinued)

BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.

Incentivized

I'm not sure what the average user is looking for, but I can imagine a number of scenarios for which the platform offers a very flexible hosting service for a variety of users, with plenty of bells and whistles, for a reasonable costs that can protect content while offering a good interface between the publisher and their viewers.

• Training
• Product explanation.
• Suggestive referrals.

Incentivized

• Answer the telephone and provide technical support very readily. Stay on the line to make sure your problem is solved.
• Hosting with user payment ability to be handled by their site or my site. Don't have to have different companies for payment and hosting.
• Affordable for small business.
• Ability to organize content in multiple ways. Works well for educational model.
• Allows my own branding. There branding is fairly transparent.

• Our sphere is healthcare and I would appreciate even more customization to this sector.
• Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
• More of the local live events, love these.

Incentivized

• Niche could add a more comprehensive online tutorial.
• The Niche Web RTC program is amazing but it would be great if they had an app that would allow mobile devices to also connect even if they dont have chrome
• It would be great if Niche could add a less comprehensive platform only for healthcare applications

Because 10 is considered the best rating. Niche Video Media gives good service.

BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless

Incentivized

Because 10 is the best.

We have not had to contact support.

Incentivized

Immediate response from a knowledgeable rep - not a tier 1 automaton reading a script. I can, and have, reached them at all hours by phone, by chat, or by email. Responses are under 24 hours and frequently less than 1. And stuff gets DONE! I see things I request in almost every monthly release.

It was direct and personal, aimed at solving the immediate task at hand while instructing me how the channel as a whole works in the process.

No, the support at Niche Video Media was very helpful during set up.

GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.

Incentivized

The access controls of who can view, when one can view, how many times one can view, and from where they can view and also the security, and protecting from download [are better]. The review and approval workflow, editing the videos, blue-pen are all not available in Vimeo Pro.

• For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI.
• Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us.
• This allows us to easily connect with our audience and the platform is low maintenance for us.

Incentivized

• I believe videos for training will be the way of the future. Once the initial cost of producing the videos is accounted for, other than hosting cost all views of the course will be income.
• I believe creating short marketing videos will attract new customers.