BrightTALK vs. Webex Events (formerly Socio)

BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.

Incentivized

WebEx Events is a great tool for hosting both an event website and an onsite event app. If you are looking to integrate an on onsite and online event, they have this capability, as well. The staff is always very helpful and I am able to get answers to my questions in a timely manner

Incentivized

• Training
• Product explanation.
• Suggestive referrals.

Incentivized

• It has quite a few optional and customizable features that can be utilized.
• It's easy to integrate your existing tools like Zoom, YouTube, Vimeo, and streaming services.
• It's flexible in the way that you upload content in that you can enter things one at a time on the website, or use a spreadsheet to upload a larger amount of content.

Incentivized

• Our sphere is healthcare and I would appreciate even more customization to this sector.
• Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
• More of the local live events, love these.

Incentivized

• Sometimes I feel like it uses too many resources and makes my computer go slower
• Chats of the webinar dissappear by default, but sometimes important info is shared and could be nice to have the option to save it
• The quality of the video gets chosen by webex by default, sometimes maybe it would be nice to get the option to fix manually what's the minimum quality you want. Just to not talk with pixels

Incentivized

Of course something could happen to our orgs ability to put on a conference or Socio could fundamentally change their product or their customer service - but barring any magor shift there is nothing that is even close to competing for our attention here.

Incentivized

BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless

Incentivized

We have not had to contact support.

Incentivized

Socio (now WebexEvents) is one of two products I use that gets customer service right. Not only can you get an answer from an actual person quickly during business hours - but if you are asking after hours, you know the response will be waiting for you in the morning. Not only are they fast, but they are also smart about their products and customers. There is very little back and forth trying to explain the problem I am having, or the new way I am trying to use their product, that may even be novel for them.

Incentivized

GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.

Incentivized

We have used multiple virtual event platforms in the past, as well as trialed several. We ultimately decided on Webex due to the aesthetics of the website, the incredibly easy build-out process, the 24/5 support, the user-friendly front-end interface, the multiple ways to monetize sponsorships, and ultimately... the price. The value for what you get is incredible compared to other platforms.

• For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI.
• Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us.
• This allows us to easily connect with our audience and the platform is low maintenance for us.

Incentivized

• User retention has increased by 25% with the help of Webex Events
• Lead retrieval at events is made very simple, thereby saving a lot of time for us
• Session tracking gives us a lot of valuable insights, helping us understand our users better
• Lead location tracking is present which helps us segment our audience better

Incentivized