BrightTALK vs. Webex Events (formerly Socio)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightTALK
Score 7.2 out of 10
N/A
BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.N/A
Webex Events (formerly Socio)
Score 8.5 out of 10
N/A
Webex Events (formerly Socio) gives event professionals event tech to power every stage of the event planning & execution process.N/A
Pricing
BrightTALKWebex Events (formerly Socio)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrightTALKWebex Events (formerly Socio)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightTALKWebex Events (formerly Socio)
Top Pros
Top Cons
Features
BrightTALKWebex Events (formerly Socio)
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BrightTALK
8.2
2 Ratings
9% above category average
Webex Events (formerly Socio)
-
Ratings
Dashboards8.52 Ratings00 Ratings
Data exportability8.01 Ratings00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
BrightTALK
8.7
2 Ratings
7% above category average
Webex Events (formerly Socio)
-
Ratings
High quality audio9.52 Ratings00 Ratings
Mobile support8.01 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
BrightTALK
9.1
2 Ratings
10% above category average
Webex Events (formerly Socio)
9.4
9 Ratings
14% above category average
Calendar integration10.02 Ratings10.01 Ratings
Record meetings / events8.52 Ratings8.48 Ratings
Slideshows10.02 Ratings9.01 Ratings
Event registration8.02 Ratings8.87 Ratings
Meeting initiation00 Ratings10.01 Ratings
Integrates with social media00 Ratings10.01 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
BrightTALK
7.5
2 Ratings
11% below category average
Webex Events (formerly Socio)
8.0
8 Ratings
0% below category average
Audience polling7.01 Ratings8.17 Ratings
Q&A8.02 Ratings8.08 Ratings
Live chat00 Ratings8.08 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
BrightTALK
7.8
2 Ratings
8% below category average
Webex Events (formerly Socio)
8.7
7 Ratings
1% above category average
Participant roles & permissions7.52 Ratings8.77 Ratings
Confidential attendee list8.01 Ratings8.87 Ratings
User authentication00 Ratings8.67 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
BrightTALK
9.0
1 Ratings
12% above category average
Webex Events (formerly Socio)
8.6
8 Ratings
3% above category average
Branding options8.01 Ratings8.37 Ratings
Integration to Marketing Automation10.01 Ratings00 Ratings
Attendee list export00 Ratings8.98 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
BrightTALK
-
Ratings
Webex Events (formerly Socio)
8.6
10 Ratings
3% above category average
Responsive Design for Web Access00 Ratings8.410 Ratings
Mobile Application00 Ratings8.710 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.510 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
BrightTALK
-
Ratings
Webex Events (formerly Socio)
8.2
9 Ratings
2% above category average
Registration, RSVP, and ticketing00 Ratings8.36 Ratings
Email marketing00 Ratings10.01 Ratings
Livestreaming00 Ratings8.08 Ratings
Audience engagement00 Ratings7.99 Ratings
Event recording00 Ratings8.38 Ratings
Virtual booths00 Ratings7.07 Ratings
Networking00 Ratings7.88 Ratings
Event analytics00 Ratings8.48 Ratings
Best Alternatives
BrightTALKWebex Events (formerly Socio)
Small Businesses
ClickMeeting
ClickMeeting
Score 9.5 out of 10
OneCause
OneCause
Score 9.3 out of 10
Medium-sized Companies
ClickMeeting
ClickMeeting
Score 9.5 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.4 out of 10
Enterprises
ON24
ON24
Score 8.6 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightTALKWebex Events (formerly Socio)
Likelihood to Recommend
8.5
(5 ratings)
9.1
(60 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
9.0
(2 ratings)
-
(0 ratings)
Support Rating
3.0
(2 ratings)
8.2
(1 ratings)
User Testimonials
BrightTALKWebex Events (formerly Socio)
Likelihood to Recommend
BrightTALK
BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.
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Cisco
WebEx Events is a great tool for hosting both an event website and an onsite event app. If you are looking to integrate an on onsite and online event, they have this capability, as well. The staff is always very helpful and I am able to get answers to my questions in a timely manner
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Pros
BrightTALK
  • Training
  • Product explanation.
  • Suggestive referrals.
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Cisco
  • It has quite a few optional and customizable features that can be utilized.
  • It's easy to integrate your existing tools like Zoom, YouTube, Vimeo, and streaming services.
  • It's flexible in the way that you upload content in that you can enter things one at a time on the website, or use a spreadsheet to upload a larger amount of content.
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Cons
BrightTALK
  • Our sphere is healthcare and I would appreciate even more customization to this sector.
  • Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
  • More of the local live events, love these.
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Cisco
  • Sometimes I feel like it uses too many resources and makes my computer go slower
  • Chats of the webinar dissappear by default, but sometimes important info is shared and could be nice to have the option to save it
  • The quality of the video gets chosen by webex by default, sometimes maybe it would be nice to get the option to fix manually what's the minimum quality you want. Just to not talk with pixels
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Likelihood to Renew
BrightTALK
No answers on this topic
Cisco
Of course something could happen to our orgs ability to put on a conference or Socio could fundamentally change their product or their customer service - but barring any magor shift there is nothing that is even close to competing for our attention here.
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Usability
BrightTALK
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
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Cisco
No answers on this topic
Support Rating
BrightTALK
We have not had to contact support.
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Cisco
Socio (now WebexEvents) is one of two products I use that gets customer service right. Not only can you get an answer from an actual person quickly during business hours - but if you are asking after hours, you know the response will be waiting for you in the morning. Not only are they fast, but they are also smart about their products and customers. There is very little back and forth trying to explain the problem I am having, or the new way I am trying to use their product, that may even be novel for them.
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Alternatives Considered
BrightTALK
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
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Cisco
We have used multiple virtual event platforms in the past, as well as trialed several. We ultimately decided on Webex due to the aesthetics of the website, the incredibly easy build-out process, the 24/5 support, the user-friendly front-end interface, the multiple ways to monetize sponsorships, and ultimately... the price. The value for what you get is incredible compared to other platforms.
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Return on Investment
BrightTALK
  • For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI.
  • Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us.
  • This allows us to easily connect with our audience and the platform is low maintenance for us.
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Cisco
  • User retention has increased by 25% with the help of Webex Events
  • Lead retrieval at events is made very simple, thereby saving a lot of time for us
  • Session tracking gives us a lot of valuable insights, helping us understand our users better
  • Lead location tracking is present which helps us segment our audience better
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ScreenShots

Webex Events (formerly Socio) Screenshots

Screenshot of the Webex Events (formerly Socio) Video Room: Attendees can chat, join topically based discussion rooms, set-up 1:1 video meetings, and connect from anywhere.Screenshot of the Webex Events (formerly Socio) Data Dashboard: From high-level attendee engagement analytics to drill down sponsor ROI metrics, Socio’s Data Dashboard offers insights to see what’s working (and what’s not) in real-time.Screenshot of the Webex Events (formerly Socio)  Lead Retrieval feature: So sponsors and exhibitors can capture leads with enriched data by scanning attendees’ QR codes and exporting them straight to their CRMs.