BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.
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Zoom Workplace
Score 8.1 out of 10
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Zoom Workplace, Zoom’s open collaboration platform with an AI Companion, empowers teams to be more productive, and strengthen customer relationships throughout the customer lifecycle with Zoom’s Business Services for sales, marketing, and customer experience teams, including Zoom Contact Center.
BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for …
BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.
* Onboarding new employees - adaptation is quick and easy for new employees - for phone and meeting use. * Administration is quick and easy as well as finding answers to the 'what ifs' * Delegation for scheduling and creating scheduler links - what an awesome process - delegation allows for ease of on-boarding new employees - pre-emptively setting up their meetings and orientations in advance of start date *AI summary - our development teams uses them for ALL meetings creating a great history and follow up process for the entire team
I love how easy it is to set the focus on the presenter. It is annoying when people don't spotlight themselves as a presenter, so you get to see the whole gallery of attendees in smaller, two-inch windows.
I like the capability of having break-out rooms. Even though I don't use them very often, it is nice to have them available if the right situation presents itself for smaller group chats.
The recording quality is better than I have experienced with other products (Microsoft Teams, WebEx, etc.), and the fact that it is already an MP4, so I don't have to convert it for publishing on our intranet is huge to me.
We're sticking with Zoom for the foreseeable future--given its compelling feature set, ease of use, and advanced technology, there's just no other competition to be excited about. Plus it's a Gartner-recognized industry leader, so it's a rather easy choice.
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
Zoom is made for the non tech office. It has features that can be made to do what you need to run things on a day to day basis. Immediately we we able to get meetings going with remote employees. The ability to be able to add smartphone connected people was a big plus. Zoom met our needs at the time.
There have been less than a handful of outages during our two years with Zoom, and whenever there was one, an email informing us of the outage went out immediately, and they had the issue resolved shortly thereafter.
Zoom has among the best performance of any video conference platform, as I've mentioned several times. Besides that, their Chat platform works great, and their back end always runs smooth. It's unfortunate that reporting can now only be done by one month at a time, but nonetheless, it only takes a second to run any kind of Zoom report, whether it's an attendee report, Poll results, a user report, a list of meetings from the past month, etc.
Because I got a response right away, and was assigned one specific individual to work with me from the beginning to the resolution. I had an actual email address and direct contact with this person without having to start over and over every time I contacted Zoom - this singular individual remained attentive and was well informed on the subject matter and quite able to resolve my needs.
If you receive any pushback from higher ups, point to any of the various positive reviews like this one. Or show Zoom's excellent Gartner report, or articles describing Zoom's partnership with Sequoia capital. It's not difficult to show how Zoom is a trustworthy industry leader with best-in-class technology.
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
Based on my experience with Teams, I like Zoom's messaging interface much better and Zoom seems to have better video quality. When I was evaluating different VoIP providers, Zoom Phone also had way more features and was much more stable than Teams Phone. I also evaluated Nextiva and did not its UI as much as the Zoom desktop app. Zoom Phone's pricing was also significantly better.
The billing and price model is really fair for so many functions that they offer, our remote work requires each of the features that Zoom offers, so accepting payment for a tool like this is the least we can do. I like that billing arrives on time and that they offer opportunities and payment times.
Because the Basic licenses are completely free, and because it's very easy to configure and install Zoom, and because anyone can join Zoom from a link without needing an account, scaling is a Breeze. There are absolutely no roadblocks. My company keeps adding more Zoom Pro license every week since it's so in demand. We were able to convert users from several different platforms onto Zoom with no trouble at all.
Zoom is perfect for our business. We use it to video chat with prospective clients. The name recognition alone gives us credibility and it is very easy to screen share and send content out.