brightwheel vs. TargetX, from Liaison

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
brightwheel
Score 9.2 out of 10
N/A
Brightwheel is a platform for early education that combines SaaS, Payments, and a consumer-like daily experience, from the company of the same name headquartered in San Francisco. With brightwheel, teachers have tools for assessment, communication, and photo sharing; administrators can manage their business with enrollment, reporting, and online bill pay; parents get a real-time view of their child’s day that helps them participate in the learning + continue it at home.N/A
TargetX, from Liaison
Score 10.0 out of 10
N/A
TargetX, now from Liaison (acquired October, 2020) is a CRM for higher education institutions. It's built on the Salesforce.com development platform, tailored for student recruitment and retention. It also includes instant messaging (UChat) and the ability to build communities for particular classes/groups of students (Schools App).N/A
Pricing
brightwheelTargetX, from Liaison
Editions & Modules
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Offerings
Pricing Offerings
brightwheelTargetX, from Liaison
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
brightwheelTargetX, from Liaison
Top Pros

No answers on this topic

Top Cons
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brightwheelTargetX, from Liaison
Small Businesses

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User Ratings
brightwheelTargetX, from Liaison
Likelihood to Recommend
10.0
(1 ratings)
7.5
(3 ratings)
User Testimonials
brightwheelTargetX, from Liaison
Likelihood to Recommend
brightwheel
Any preschool can benefit from brightwheel, no matter the size. Brightwheel is also excellent for billing, which is especially helpful for schools that do not have other databases and billing systems. Because our school is a PS-12, it is a little cumbersome to have brightwheel along with another management system that we use school-wide. It would be nice to have a separate price point that does not include the things that another database system does for schools that are required to use what the older grades also use.
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Liaison
Most of the reason I'd recommend the solution is for their email capabilities. The email builder is par excellence, almost if not more competitive than capabilities provided by some actual Email Marketing solutions. Additionally, it runs on Salesforce, and thus allows for automated emails and campaigns with information integrated into them from SF records. It is truly remarkable and a very well-developed capability.
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Pros
brightwheel
  • Recording data for students.
  • Connecting to parents with photos, videos, and messages.
  • Signing in and out electronically and saving paper daily.
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Liaison
  • Bulk Email
  • Analytics
  • Event Management
  • 3rd party product bundling & support
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Cons
brightwheel
  • Offering a price point that does not include billing.
  • Allowing more freedom of uploading own documents.
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Liaison
  • When sending large volumes of email the campaigns can be slow to send
  • The events functions are not as robust as some of the competition
  • Their telemarketing component has not been updated in a while and leaves a bit for current call centers.
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Alternatives Considered
brightwheel
Brightwheel does much more for the preschool level than FACTS does. The creators of this app know early childhood. The company also provides helpful webinars that are unrelated to their software, such as staff retention or ways to market. They understand the business of early childhood and exist to make the lives of providers easier.
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Liaison
Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.
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Return on Investment
brightwheel
  • Value add for parents
  • Saves paper
  • Benefits for teachers who fully utilize
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Liaison
  • Increases in enrollment!
  • More efficient funnel
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ScreenShots