Broadlume vs. Cheetah Digital Customer Engagement Suite (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Broadlume
Score 10.0 out of 10
N/A
Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A
Cheetah Digital Customer Engagement Suite (discontinued)
Score 7.0 out of 10
N/A
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.N/A
Pricing
BroadlumeCheetah Digital Customer Engagement Suite (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BroadlumeCheetah Digital Customer Engagement Suite (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
BroadlumeCheetah Digital Customer Engagement Suite (discontinued)
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
BroadlumeCheetah Digital Customer Engagement Suite (discontinued)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Broadlume
10.0
1 Ratings
30% above category average
Cheetah Digital Customer Engagement Suite (discontinued)
-
Ratings
Data Transfer10.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Broadlume
10.0
1 Ratings
26% above category average
Cheetah Digital Customer Engagement Suite (discontinued)
-
Ratings
Ad dashboards10.01 Ratings00 Ratings
Ad conversion tracking10.01 Ratings00 Ratings
Cross-channel ad management10.01 Ratings00 Ratings
Ad forecasting and optimization10.01 Ratings00 Ratings
Best Alternatives
BroadlumeCheetah Digital Customer Engagement Suite (discontinued)
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Iterable
Iterable
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Iterable
Iterable
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BroadlumeCheetah Digital Customer Engagement Suite (discontinued)
Likelihood to Recommend
10.0
(1 ratings)
7.1
(2 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
6.8
(4 ratings)
User Testimonials
BroadlumeCheetah Digital Customer Engagement Suite (discontinued)
Likelihood to Recommend
Broadlume
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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Discontinued Products
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
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Pros
Broadlume
  • Great UI
  • Accurate reporting
  • Strong data points
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Discontinued Products
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
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Cons
Broadlume
  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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Discontinued Products
  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
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Usability
Broadlume
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
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Discontinued Products
No answers on this topic
Support Rating
Broadlume
No answers on this topic
Discontinued Products
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
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Alternatives Considered
Broadlume
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
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Discontinued Products
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
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Return on Investment
Broadlume
  • Ad optimization data
  • Simplified ad management
  • Audience understanding
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Discontinued Products
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
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ScreenShots

Broadlume Screenshots

Screenshot of Screenshot of Screenshot of

Cheetah Digital Customer Engagement Suite (discontinued) Screenshots

Screenshot of Enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies.