Broadlume vs. Digilant

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Broadlume
Score 10.0 out of 10
N/A
Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A
Digilant
Score 8.0 out of 10
N/A
Boston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).N/A
Pricing
BroadlumeDigilant
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BroadlumeDigilant
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BroadlumeDigilant
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
BroadlumeDigilant
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Broadlume
10.0
1 Ratings
30% above category average
Digilant
7.5
2 Ratings
5% below category average
Data Transfer10.01 Ratings8.02 Ratings
DSP integration00 Ratings7.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Broadlume
10.0
1 Ratings
26% above category average
Digilant
-
Ratings
Ad dashboards10.01 Ratings00 Ratings
Ad conversion tracking10.01 Ratings00 Ratings
Cross-channel ad management10.01 Ratings00 Ratings
Ad forecasting and optimization10.01 Ratings00 Ratings
Data Collection
Comparison of Data Collection features of Product A and Product B
Broadlume
-
Ratings
Digilant
7.5
2 Ratings
6% below category average
Collection of first-party data00 Ratings7.02 Ratings
Collection of third-party data00 Ratings8.02 Ratings
Access to Third-party Data Providers00 Ratings7.52 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Broadlume
-
Ratings
Digilant
7.7
2 Ratings
6% below category average
Audience taxonomy00 Ratings8.02 Ratings
Tag Management00 Ratings7.02 Ratings
Data Analysis Dashboard00 Ratings8.02 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Broadlume
-
Ratings
Digilant
7.3
2 Ratings
8% below category average
Campaign Analytics00 Ratings7.02 Ratings
Audience Analytics00 Ratings7.52 Ratings
Best Alternatives
BroadlumeDigilant
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Google Ad Manager
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Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
DBeaver
DBeaver
Score 8.6 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
DBeaver
DBeaver
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BroadlumeDigilant
Likelihood to Recommend
10.0
(1 ratings)
8.0
(2 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
BroadlumeDigilant
Likelihood to Recommend
Broadlume
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Read full review
Digilant
It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
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Pros
Broadlume
  • Great UI
  • Accurate reporting
  • Strong data points
Read full review
Digilant
  • You can take advantage of the algorithms of the platforms
  • allows simultaneous access to global inventories with thousands and thousands of advertising options
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Cons
Broadlume
  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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Digilant
  • If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
  • It can make the price disadvantageous for the advertiser.
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Usability
Broadlume
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
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Digilant
No answers on this topic
Alternatives Considered
Broadlume
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
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Digilant
It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
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Return on Investment
Broadlume
  • Ad optimization data
  • Simplified ad management
  • Audience understanding
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Digilant
  • Helps prevent the user from encountering ads that are not relevant
  • dig into the data to enrich the segmentations of your campaigns
Read full review
ScreenShots

Broadlume Screenshots

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