Broadlume vs. Infor Omni-Channel Campaign Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Broadlume
Score 10.0 out of 10
N/A
Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A
Infor Omni-Channel Campaign Management
Score 10.0 out of 10
N/A
Infor Omni-Channel Campaign Management is based on technology acquired with Epiphany Inc via SSA Global Technologies (2006), and is, beyond being a cross-channel campaign management platform on its own, the centerpiece for Infor's Customer Experience Suite, Infor's integrated Enterprise Marketing Management (EMM) solution that comprises Infor Omni-Channel Campaign Management, Infor CRM, Infor Configure Price Quote, Infor Marketing Resource Management, and Infor Interaction Advisor, bundled into…N/A
Pricing
BroadlumeInfor Omni-Channel Campaign Management
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BroadlumeInfor Omni-Channel Campaign Management
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BroadlumeInfor Omni-Channel Campaign Management
Top Pros

No answers on this topic

Top Cons

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Features
BroadlumeInfor Omni-Channel Campaign Management
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Broadlume
10.0
1 Ratings
29% above category average
Infor Omni-Channel Campaign Management
-
Ratings
Data Transfer10.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Broadlume
10.0
1 Ratings
24% above category average
Infor Omni-Channel Campaign Management
-
Ratings
Ad dashboards10.01 Ratings00 Ratings
Ad conversion tracking10.01 Ratings00 Ratings
Cross-channel ad management10.01 Ratings00 Ratings
Ad forecasting and optimization10.01 Ratings00 Ratings
Best Alternatives
BroadlumeInfor Omni-Channel Campaign Management
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Mautic
Mautic
Score 8.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Iterable
Iterable
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BroadlumeInfor Omni-Channel Campaign Management
Likelihood to Recommend
10.0
(1 ratings)
10.0
(1 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
BroadlumeInfor Omni-Channel Campaign Management
Likelihood to Recommend
Broadlume
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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Infor
This tool is great in the retail industry with a huge customer and guest presence where a huge influx of data is always being analyzed and being reported via different sources. This tool makes it easy to organize that and it helps with side by side comparison of the information. Great for business with multiple locations where all of the information is being fed to some central system. I don't believe it is one for small businesses or individual owners.
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Pros
Broadlume
  • Great UI
  • Accurate reporting
  • Strong data points
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Infor
  • Forecasting revenue trends for better business management.
  • Collecting information in specific formats from the field for better investment decisions.
  • Integration with alert tools such as Jira or email client.
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Cons
Broadlume
  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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Infor
  • It can do a better job if integration is in place with outside organization vendors or 3rd party tools, which is sometimes challenging.
  • Help, about, and tutorial sections of the tool can be improved with more specific examples and how to do videos.
  • Support can be better with more resources.
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Usability
Broadlume
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
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Infor
No answers on this topic
Alternatives Considered
Broadlume
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
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Infor
Infor Omni-Channel Campaign Management stands out because of its capabilities for effective and great reporting, always a challenge for a fast-paced working environment where we need to analyze data in a very timely manner coming from different sources. We used another tool previously and it was not working as expected so we decided to move to this Infor tool and we are glad we made that decision of switching.
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Return on Investment
Broadlume
  • Ad optimization data
  • Simplified ad management
  • Audience understanding
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Infor
  • Great ROI with time efficiency and less resources.
  • Reporting accuracy and detailed level comparison makes it very positive impact.
  • Individual personalization makes it easier for the users to do the tasks in turn results in positive ROI.
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ScreenShots

Broadlume Screenshots

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