126 Ratings
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Score 8 out of 100
38 Ratings
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Score 8 out of 100

Feature Set Ratings

  • Bronto Marketing Platform (discontinued) ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Bronto Marketing Platform (discontinued)

74%
7.2

Cheetah Messaging

72%
Bronto Marketing Platform (discontinued) ranks higher in 5/9 features

WYSIWYG email editor

7.0
70%
50 Ratings
5.0
50%
10 Ratings

Dynamic content

6.4
64%
50 Ratings
8.0
80%
10 Ratings

Ability to test dynamic content

6.4
64%
49 Ratings
7.0
70%
10 Ratings

Landing pages

4.5
45%
25 Ratings
7.0
70%
10 Ratings

A/B testing

9.0
90%
55 Ratings
8.0
80%
9 Ratings

Mobile optimization

7.8
78%
50 Ratings
8.0
80%
9 Ratings

Email deliverability reporting

9.4
94%
114 Ratings
7.0
70%
18 Ratings

List management

7.5
75%
56 Ratings
7.0
70%
10 Ratings

Triggered drip sequences

8.4
84%
48 Ratings
8.0
80%
8 Ratings

Reporting & Analytics

7.6

Bronto Marketing Platform (discontinued)

76%
6.7

Cheetah Messaging

67%
Bronto Marketing Platform (discontinued) ranks higher in 3/3 features

Dashboards

7.8
78%
57 Ratings
7.0
70%
10 Ratings

Standard reports

7.8
78%
56 Ratings
7.0
70%
10 Ratings

Custom reports

7.1
71%
43 Ratings
6.0
60%
10 Ratings

Pre-Send Testing

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
7.2

Cheetah Messaging

72%
Cheetah Messaging ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
6.2
62%
2 Ratings

Link Tracking

N/A
0 Ratings
7.7
77%
2 Ratings

Image Validation

N/A
0 Ratings
7.1
71%
2 Ratings

Inbox Display

N/A
0 Ratings
7.1
71%
2 Ratings

Email Accessibility Tools

N/A
0 Ratings
7.1
71%
2 Ratings

Spelling and Grammar Check

N/A
0 Ratings
7.5
75%
2 Ratings

Spam Testing

N/A
0 Ratings
6.7
67%
2 Ratings

Email Previews

N/A
0 Ratings
7.9
79%
2 Ratings

Attribute Ratings

  • Bronto Marketing Platform (discontinued) is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
  • Bronto Marketing Platform (discontinued) and Cheetah Messaging are tied in 1 area: Support Rating

Likelihood to Recommend

8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings
8.0

Cheetah Messaging

80%
12 Ratings

Likelihood to Renew

8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings
7.6

Cheetah Messaging

76%
3 Ratings

Usability

9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating
4.0

Cheetah Messaging

40%
1 Rating

Availability

10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings

Cheetah Messaging

N/A
0 Ratings

Performance

8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings

Cheetah Messaging

N/A
0 Ratings

Support Rating

2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings
2.0

Cheetah Messaging

20%
2 Ratings

Online Training

8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

Cheetah Messaging

N/A
0 Ratings

Implementation Rating

9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings

Cheetah Messaging

N/A
0 Ratings

Configurability

10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

Cheetah Messaging

N/A
0 Ratings

Vendor post-sale

Bronto Marketing Platform (discontinued)

N/A
0 Ratings
3.0

Cheetah Messaging

30%
2 Ratings

Likelihood to Recommend

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

CM Group

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Read full review

Pros

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

CM Group

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Read full review

Cons

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review

CM Group

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Read full review

Pricing Details

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    Cheetah Messaging

    Starting Price

    Editions & Modules

    Cheetah Messaging editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      The Bronto Marketing Platform

      Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
      Read full review

      CM Group

      As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
      Read full review

      Usability

      The Bronto Marketing Platform

      Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
      Read full review

      CM Group

      CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
      Read full review

      Reliability and Availability

      The Bronto Marketing Platform

      I never experienced any downtime.
      Read full review

      CM Group

      No answers on this topic

      Performance

      The Bronto Marketing Platform

      No issues.
      Read full review

      CM Group

      No answers on this topic

      Support Rating

      The Bronto Marketing Platform

      They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
      Read full review

      CM Group

      Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
      Read full review

      Online Training

      The Bronto Marketing Platform

      They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
      Read full review

      CM Group

      No answers on this topic

      Implementation Rating

      The Bronto Marketing Platform

      Easy to set up.
      Read full review

      CM Group

      No answers on this topic

      Alternatives Considered

      The Bronto Marketing Platform

      Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
      Read full review

      CM Group

      CheetahMail is very far behind these other providers. Specifically in Lyris we could build forms that automatically generated code connected to specific lists and be up and running in less than a few hours. With CheetahMail that would take days and developers at times.
      Read full review

      Return on Investment

      The Bronto Marketing Platform

      • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
      • A/B split testing lets us try different things. Try this and that.
      • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
      Read full review

      CM Group

      • The customer service team at CheetahMail was good and efficient. It is always a frustrating experience to call in when your stuck on something but the CS team did a good job of quickly and effectively helping us when we called them for support.
      • Compared to other ESPs that our employees support, this platform was quite easy to learn and the documentation provided often helped us figure things out without having to go and call CS.
      Read full review

      Screenshots

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