126 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100
61 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100

Feature Set Ratings

  • VerticalResponse from Deluxe ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Bronto Marketing Platform (discontinued)

74%
9.1

VerticalResponse

91%
VerticalResponse from Deluxe ranks higher in 7/9 features

WYSIWYG email editor

7.0
70%
50 Ratings
8.9
89%
6 Ratings

Dynamic content

6.4
64%
50 Ratings
9.9
99%
4 Ratings

Ability to test dynamic content

6.4
64%
49 Ratings
9.9
99%
3 Ratings

Landing pages

4.5
45%
25 Ratings
8.8
88%
3 Ratings

A/B testing

9.0
90%
55 Ratings
8.1
81%
4 Ratings

Mobile optimization

7.8
78%
50 Ratings
7.0
70%
4 Ratings

Email deliverability reporting

9.4
94%
114 Ratings
10.0
100%
14 Ratings

List management

7.5
75%
56 Ratings
10.0
100%
7 Ratings

Triggered drip sequences

8.4
84%
48 Ratings
9.0
90%
2 Ratings

Reporting & Analytics

7.6

Bronto Marketing Platform (discontinued)

76%
9.4

VerticalResponse

94%
VerticalResponse from Deluxe ranks higher in 3/3 features

Dashboards

7.8
78%
57 Ratings
8.8
88%
8 Ratings

Standard reports

7.8
78%
56 Ratings
9.4
94%
8 Ratings

Custom reports

7.1
71%
43 Ratings
10.0
100%
5 Ratings

Attribute Ratings

  • VerticalResponse from Deluxe is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Performance, Support Rating, Online Training, Implementation Rating
  • Bronto Marketing Platform (discontinued) and VerticalResponse from Deluxe are tied in 2 areas: Usability, Availability

Likelihood to Recommend

8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings
8.7

VerticalResponse

87%
27 Ratings

Likelihood to Renew

8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings
8.6

VerticalResponse

86%
19 Ratings

Usability

9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating
9.0

VerticalResponse

90%
5 Ratings

Availability

10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings
10.0

VerticalResponse

100%
2 Ratings

Performance

8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings
10.0

VerticalResponse

100%
2 Ratings

Support Rating

2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings
8.0

VerticalResponse

80%
8 Ratings

Online Training

8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating
9.0

VerticalResponse

90%
1 Rating

Implementation Rating

9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings
10.0

VerticalResponse

100%
8 Ratings

Configurability

10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

VerticalResponse

N/A
0 Ratings

Likelihood to Recommend

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

Deluxe Corporation

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Read full review

Pros

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

Deluxe Corporation

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Read full review

Cons

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review

Deluxe Corporation

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review

Pricing Details

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    VerticalResponse

    Starting Price

    $9 per month

    Editions & Modules

    VerticalResponse editions and modules pricing
    EditionModules
    Basic$11.001
    Pro$16.002
    Pro Plus$196.003

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    The Bronto Marketing Platform

    Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
    Read full review

    Deluxe Corporation

    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review

    Usability

    The Bronto Marketing Platform

    Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
    Read full review

    Deluxe Corporation

    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Read full review

    Reliability and Availability

    The Bronto Marketing Platform

    I never experienced any downtime.
    Read full review

    Deluxe Corporation

    Never had an issue with uptime
    Read full review

    Performance

    The Bronto Marketing Platform

    No issues.
    Read full review

    Deluxe Corporation

    No issues
    Read full review

    Support Rating

    The Bronto Marketing Platform

    They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
    Read full review

    Deluxe Corporation

    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Read full review

    Online Training

    The Bronto Marketing Platform

    They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
    Read full review

    Deluxe Corporation

    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review

    Implementation Rating

    The Bronto Marketing Platform

    Easy to set up.
    Read full review

    Deluxe Corporation

    Salesforce integration never worked right. We had to abandon.
    Read full review

    Alternatives Considered

    The Bronto Marketing Platform

    Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
    Read full review

    Deluxe Corporation

    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Read full review

    Return on Investment

    The Bronto Marketing Platform

    • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
    • A/B split testing lets us try different things. Try this and that.
    • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
    Read full review

    Deluxe Corporation

    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Read full review

    Add comparison