126 Ratings
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Score 8 out of 100
8 Ratings
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Score 8 out of 100

Feature Set Ratings

  • Epsilon PeopleCloud (Agility Harmony) ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Bronto Marketing Platform (discontinued)

74%
10.0

Epsilon PeopleCloud (Agility Harmony)

100%
Epsilon PeopleCloud (Agility Harmony) ranks higher in 6/9 features

WYSIWYG email editor

7.0
70%
50 Ratings
N/A
0 Ratings

Dynamic content

6.4
64%
50 Ratings
10.0
100%
1 Rating

Ability to test dynamic content

6.4
64%
49 Ratings
10.0
100%
1 Rating

Landing pages

4.5
45%
25 Ratings
N/A
0 Ratings

A/B testing

9.0
90%
55 Ratings
10.0
100%
1 Rating

Mobile optimization

7.8
78%
50 Ratings
10.0
100%
1 Rating

Email deliverability reporting

9.4
94%
114 Ratings
10.0
100%
2 Ratings

List management

7.5
75%
56 Ratings
N/A
0 Ratings

Triggered drip sequences

8.4
84%
48 Ratings
10.0
100%
1 Rating

Reporting & Analytics

7.6

Bronto Marketing Platform (discontinued)

76%
10.0

Epsilon PeopleCloud (Agility Harmony)

100%
Epsilon PeopleCloud (Agility Harmony) ranks higher in 3/3 features

Dashboards

7.8
78%
57 Ratings
10.0
100%
1 Rating

Standard reports

7.8
78%
56 Ratings
10.0
100%
1 Rating

Custom reports

7.1
71%
43 Ratings
10.0
100%
1 Rating

Attribute Ratings

  • Bronto Marketing Platform (discontinued) is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings
7.0

Epsilon PeopleCloud (Agility Harmony)

70%
1 Rating

Likelihood to Renew

8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings

Epsilon PeopleCloud (Agility Harmony)

N/A
0 Ratings

Usability

9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating

Epsilon PeopleCloud (Agility Harmony)

N/A
0 Ratings

Availability

10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings

Epsilon PeopleCloud (Agility Harmony)

N/A
0 Ratings

Performance

8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings

Epsilon PeopleCloud (Agility Harmony)

N/A
0 Ratings

Support Rating

2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings

Epsilon PeopleCloud (Agility Harmony)

N/A
0 Ratings

Online Training

8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

Epsilon PeopleCloud (Agility Harmony)

N/A
0 Ratings

Implementation Rating

9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings

Epsilon PeopleCloud (Agility Harmony)

N/A
0 Ratings

Configurability

10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

Epsilon PeopleCloud (Agility Harmony)

N/A
0 Ratings

Likelihood to Recommend

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

Epsilon

Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
Read full review

Pros

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

Epsilon

  • Fairly intuitive if you have previous experience with high-end email tools.
  • The training opportunities are good - they offer both online and/or live training.
  • The support we receive is very good.
  • The reporting feature is good - a lot of detailed information.
Read full review

Cons

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review

Epsilon

  • The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
  • Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
  • It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
  • Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
Read full review

Pricing Details

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    Epsilon PeopleCloud (Agility Harmony)

    Starting Price

    Editions & Modules

    Epsilon PeopleCloud (Agility Harmony) editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      The Bronto Marketing Platform

      Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
      Read full review

      Epsilon

      No answers on this topic

      Usability

      The Bronto Marketing Platform

      Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
      Read full review

      Epsilon

      No answers on this topic

      Reliability and Availability

      The Bronto Marketing Platform

      I never experienced any downtime.
      Read full review

      Epsilon

      No answers on this topic

      Performance

      The Bronto Marketing Platform

      No issues.
      Read full review

      Epsilon

      No answers on this topic

      Support Rating

      The Bronto Marketing Platform

      They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
      Read full review

      Epsilon

      No answers on this topic

      Online Training

      The Bronto Marketing Platform

      They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
      Read full review

      Epsilon

      No answers on this topic

      Implementation Rating

      The Bronto Marketing Platform

      Easy to set up.
      Read full review

      Epsilon

      No answers on this topic

      Alternatives Considered

      The Bronto Marketing Platform

      Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
      Read full review

      Epsilon

      While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
      Read full review

      Return on Investment

      The Bronto Marketing Platform

      • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
      • A/B split testing lets us try different things. Try this and that.
      • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
      Read full review

      Epsilon

      • Increased email production = more communication to customers.
      • Better reporting = determine areas for improvement or scale up efforts.
      • Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
      Read full review

      Add comparison