What users are saying about
124 Ratings
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Score 7.6 out of 100
2 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Bronto

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Jason Bean | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
James Mallory | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Bronto
7.6
Leadfwd (formerly INBOX25)
7.4
WYSIWYG email editor
Bronto
7.3
Leadfwd (formerly INBOX25)
7.0
Dynamic content
Bronto
6.7
Leadfwd (formerly INBOX25)
7.0
Ability to test dynamic content
Bronto
6.7
Leadfwd (formerly INBOX25)
7.0
Landing pages
Bronto
4.8
Leadfwd (formerly INBOX25)
9.0
A/B testing
Bronto
9.0
Leadfwd (formerly INBOX25)
3.2
Mobile optimization
Bronto
8.0
Leadfwd (formerly INBOX25)
6.2
Email deliverability reporting
Bronto
9.4
Leadfwd (formerly INBOX25)
9.6
List management
Bronto
7.7
Leadfwd (formerly INBOX25)
8.6
Triggered drip sequences
Bronto
8.4
Leadfwd (formerly INBOX25)
8.8

Reporting & Analytics

Bronto
7.7
Leadfwd (formerly INBOX25)
6.3
Dashboards
Bronto
8.1
Leadfwd (formerly INBOX25)
6.5
Standard reports
Bronto
8.0
Leadfwd (formerly INBOX25)
6.3
Custom reports
Bronto
7.2
Leadfwd (formerly INBOX25)
6.0

Lead Management

Bronto
Leadfwd (formerly INBOX25)
8.0
Lead nurturing
Bronto
Leadfwd (formerly INBOX25)
8.4
Lead scoring and grading
Bronto
Leadfwd (formerly INBOX25)
7.3
Data quality management
Bronto
Leadfwd (formerly INBOX25)
7.7
Automated sales alerts and tasks
Bronto
Leadfwd (formerly INBOX25)
8.5

Campaign Management

Bronto
Leadfwd (formerly INBOX25)
7.0
Calendaring
Bronto
Leadfwd (formerly INBOX25)
5.0
Event/webinar marketing
Bronto
Leadfwd (formerly INBOX25)
9.0

Social Media Marketing

Bronto
Leadfwd (formerly INBOX25)
7.5
Social sharing and campaigns
Bronto
Leadfwd (formerly INBOX25)
9.0
Social profile integration
Bronto
Leadfwd (formerly INBOX25)
6.0

Platform & Infrastructure

Bronto
Leadfwd (formerly INBOX25)
9.1
Role-based workflow & approvals
Bronto
Leadfwd (formerly INBOX25)
8.8
Customizability
Bronto
Leadfwd (formerly INBOX25)
7.9
Integration with Salesforce.com
Bronto
Leadfwd (formerly INBOX25)
10.0
Integration with SugarCRM
Bronto
Leadfwd (formerly INBOX25)
9.6

Pros

Bronto

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Adam Smartschan | TrustRadius Reviewer

Cons

Bronto

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
James Mallory | TrustRadius Reviewer

Likelihood to Renew

Bronto

Bronto 8.0
Based on 5 answers
Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
Jason Bean | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Usability

Bronto

Bronto 9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Reliability and Availability

Bronto

Bronto 10.0
Based on 1 answer
I never experienced any downtime.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Performance

Bronto

Bronto 8.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Support Rating

Bronto

Bronto 2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Online Training

Bronto

Bronto 8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Implementation Rating

Bronto

Bronto 9.0
Based on 1 answer
Easy to set up.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

No score
No answers yet
No answers on this topic

Alternatives Considered

Bronto

Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
Adam Smartschan | TrustRadius Reviewer

Return on Investment

Bronto

  • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
  • A/B split testing lets us try different things. Try this and that.
  • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
Johnathan Karch | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
James Mallory | TrustRadius Reviewer

Pricing Details

Bronto

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Leadfwd (formerly INBOX25)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Bronto
8.1
Leadfwd (formerly INBOX25)
8.2

Likelihood to Renew

Bronto
8.0
Leadfwd (formerly INBOX25)

Usability

Bronto
9.0
Leadfwd (formerly INBOX25)

Reliability and Availability

Bronto
10.0
Leadfwd (formerly INBOX25)

Performance

Bronto
8.0
Leadfwd (formerly INBOX25)

Support Rating

Bronto
2.0
Leadfwd (formerly INBOX25)

Online Training

Bronto
8.0
Leadfwd (formerly INBOX25)

Implementation Rating

Bronto
9.0
Leadfwd (formerly INBOX25)

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