126 Ratings
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Score 8 out of 100
2 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • Bronto Marketing Platform (discontinued) ranks higher in 1 feature set: Reporting & Analytics
  • Bronto Marketing Platform (discontinued) and Leadfwd are tied in 1 feature set: Email & Online Marketing

Email & Online Marketing

7.4

Bronto Marketing Platform (discontinued)

74%
7.4

Leadfwd

74%
Leadfwd ranks higher in 7/9 features

WYSIWYG email editor

7.0
70%
50 Ratings
7.0
70%
2 Ratings

Dynamic content

6.4
64%
50 Ratings
7.0
70%
1 Rating

Ability to test dynamic content

6.4
64%
49 Ratings
7.0
70%
1 Rating

Landing pages

4.5
45%
25 Ratings
9.0
90%
1 Rating

A/B testing

9.0
90%
55 Ratings
3.2
32%
2 Ratings

Mobile optimization

7.8
78%
50 Ratings
6.2
62%
2 Ratings

Email deliverability reporting

9.4
94%
114 Ratings
9.6
96%
4 Ratings

List management

7.5
75%
56 Ratings
8.6
86%
2 Ratings

Triggered drip sequences

8.4
84%
48 Ratings
8.8
88%
2 Ratings

Reporting & Analytics

7.6

Bronto Marketing Platform (discontinued)

76%
6.3

Leadfwd

63%
Bronto Marketing Platform (discontinued) ranks higher in 3/3 features

Dashboards

7.8
78%
57 Ratings
6.5
65%
2 Ratings

Standard reports

7.8
78%
56 Ratings
6.3
63%
2 Ratings

Custom reports

7.1
71%
43 Ratings
6.0
60%
1 Rating

Lead Management

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
8.0

Leadfwd

80%
Leadfwd ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.4
84%
2 Ratings

Lead scoring and grading

N/A
0 Ratings
7.3
73%
2 Ratings

Data quality management

N/A
0 Ratings
7.7
77%
2 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
8.5
85%
2 Ratings

Campaign Management

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
7.0

Leadfwd

70%
Leadfwd ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
5.0
50%
1 Rating

Event/webinar marketing

N/A
0 Ratings
9.0
90%
1 Rating

Social Media Marketing

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
7.5

Leadfwd

75%
Leadfwd ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
9.0
90%
1 Rating

Social profile integration

N/A
0 Ratings
6.0
60%
1 Rating

Platform & Infrastructure

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
9.1

Leadfwd

91%
Leadfwd ranks higher in 4/4 features

Role-based workflow & approvals

N/A
0 Ratings
8.8
88%
2 Ratings

Customizability

N/A
0 Ratings
7.9
79%
2 Ratings

Integration with Salesforce.com

N/A
0 Ratings
10.0
100%
1 Rating

Integration with SugarCRM

N/A
0 Ratings
9.6
96%
2 Ratings

Attribute Ratings

  • Leadfwd is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings
8.2

Leadfwd

82%
2 Ratings

Likelihood to Renew

8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings

Leadfwd

N/A
0 Ratings

Usability

9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating

Leadfwd

N/A
0 Ratings

Availability

10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings

Leadfwd

N/A
0 Ratings

Performance

8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings

Leadfwd

N/A
0 Ratings

Support Rating

2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings

Leadfwd

N/A
0 Ratings

Online Training

8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

Leadfwd

N/A
0 Ratings

Implementation Rating

9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings

Leadfwd

N/A
0 Ratings

Configurability

10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

Leadfwd

N/A
0 Ratings

Likelihood to Recommend

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

INBOX25

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
Read full review

Pros

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

INBOX25

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Read full review

Cons

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review

INBOX25

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
Read full review

Pricing Details

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    Leadfwd

    Starting Price

    Editions & Modules

    Leadfwd editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      The Bronto Marketing Platform

      Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
      Read full review

      INBOX25

      No answers on this topic

      Usability

      The Bronto Marketing Platform

      Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
      Read full review

      INBOX25

      No answers on this topic

      Reliability and Availability

      The Bronto Marketing Platform

      I never experienced any downtime.
      Read full review

      INBOX25

      No answers on this topic

      Performance

      The Bronto Marketing Platform

      No issues.
      Read full review

      INBOX25

      No answers on this topic

      Support Rating

      The Bronto Marketing Platform

      They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
      Read full review

      INBOX25

      No answers on this topic

      Online Training

      The Bronto Marketing Platform

      They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
      Read full review

      INBOX25

      No answers on this topic

      Implementation Rating

      The Bronto Marketing Platform

      Easy to set up.
      Read full review

      INBOX25

      No answers on this topic

      Alternatives Considered

      The Bronto Marketing Platform

      Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
      Read full review

      INBOX25

      Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
      Read full review

      Return on Investment

      The Bronto Marketing Platform

      • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
      • A/B split testing lets us try different things. Try this and that.
      • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
      Read full review

      INBOX25

      • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
      • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
      • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
      Read full review

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