What users are saying about
124 Ratings
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Score 7.6 out of 100
190 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Bronto

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Jason Bean | TrustRadius Reviewer

Adobe Commerce (Magento Commerce)

Ultimately, if a company is looking for a solid industry-known E-Commerce system, Magento Commerce does exactly what it's intended to do. The headaches start when your company wants to start getting granular in customizations of the platform to meet specific business needs (which every company eventually has). This becomes a major issue down the road when trying to upgrade said customizations as the core software updates.
Jeff Montgomery | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Bronto
7.6
Adobe Commerce (Magento Commerce)
WYSIWYG email editor
Bronto
7.3
Adobe Commerce (Magento Commerce)
Dynamic content
Bronto
6.7
Adobe Commerce (Magento Commerce)
Ability to test dynamic content
Bronto
6.7
Adobe Commerce (Magento Commerce)
Landing pages
Bronto
4.8
Adobe Commerce (Magento Commerce)
A/B testing
Bronto
8.9
Adobe Commerce (Magento Commerce)
Mobile optimization
Bronto
8.0
Adobe Commerce (Magento Commerce)
Email deliverability reporting
Bronto
9.4
Adobe Commerce (Magento Commerce)
List management
Bronto
7.7
Adobe Commerce (Magento Commerce)
Triggered drip sequences
Bronto
8.4
Adobe Commerce (Magento Commerce)

Reporting & Analytics

Bronto
7.7
Adobe Commerce (Magento Commerce)
Dashboards
Bronto
8.1
Adobe Commerce (Magento Commerce)
Standard reports
Bronto
8.0
Adobe Commerce (Magento Commerce)
Custom reports
Bronto
7.2
Adobe Commerce (Magento Commerce)

Online Storefront

Bronto
Adobe Commerce (Magento Commerce)
7.4
Product catalog & listings
Bronto
Adobe Commerce (Magento Commerce)
7.8
Product management
Bronto
Adobe Commerce (Magento Commerce)
7.7
Bulk product upload
Bronto
Adobe Commerce (Magento Commerce)
6.6
Branding
Bronto
Adobe Commerce (Magento Commerce)
8.3
Mobile storefront
Bronto
Adobe Commerce (Magento Commerce)
9.0
Product variations
Bronto
Adobe Commerce (Magento Commerce)
6.9
Website integration
Bronto
Adobe Commerce (Magento Commerce)
6.8
Visual customization
Bronto
Adobe Commerce (Magento Commerce)
7.2
CMS
Bronto
Adobe Commerce (Magento Commerce)
6.2

Online Shopping Cart

Bronto
Adobe Commerce (Magento Commerce)
6.9
Abandoned cart recovery
Bronto
Adobe Commerce (Magento Commerce)
6.6
Checkout user experience
Bronto
Adobe Commerce (Magento Commerce)
7.2

Online Payment System

Bronto
Adobe Commerce (Magento Commerce)
9.0
eCommerce security
Bronto
Adobe Commerce (Magento Commerce)
9.0

eCommerce Marketing

Bronto
Adobe Commerce (Magento Commerce)
6.0
Promotions & discounts
Bronto
Adobe Commerce (Magento Commerce)
7.0
Personalized recommendations
Bronto
Adobe Commerce (Magento Commerce)
5.1
SEO
Bronto
Adobe Commerce (Magento Commerce)
5.8

eCommerce Business Management

Bronto
Adobe Commerce (Magento Commerce)
7.2
Multi-site management
Bronto
Adobe Commerce (Magento Commerce)
8.1
Order processing
Bronto
Adobe Commerce (Magento Commerce)
7.9
Inventory management
Bronto
Adobe Commerce (Magento Commerce)
7.4
Shipping
Bronto
Adobe Commerce (Magento Commerce)
7.1
Custom functionality
Bronto
Adobe Commerce (Magento Commerce)
5.6

Pros

Bronto

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Anonymous | TrustRadius Reviewer

Adobe Commerce (Magento Commerce)

  • Magento Commerce Cloud allows us to develop our own custom solutions for problems that we need solved.
  • Magento Commerce Cloud can also be integrated with many of the third part vendors that we use. This has made many implementations go very smoothly and tends to be much quicker than developing our own custom solution.
  • There are many features available right out of the box. Many of them we have not implemented yet, but it is great to have them available to us when we are ready.
Anonymous | TrustRadius Reviewer

Cons

Bronto

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Anonymous | TrustRadius Reviewer

Adobe Commerce (Magento Commerce)

  • The platform is difficult to tune and can be slow. Even with expensive best in class hardware the platform performance can be an issue. Even with caching poor coding can lead to unacceptable performance and user experiences.
  • The total cost of ownership for the platform can be quite high as a great deal of technical expertise is required to modify, develop, troubleshoot and maintain the platform. The costs of initial development are only a down payment on what a Magento store will cost. For mid size companies with substantial web revenues this can be overcome for smaller businesses the total cost of ownership may be prohibitive.
  • Security of the platform can be an issue. Magento is often targeted by hackers and much of the security is the responsibility of the store owner.
Jeff McRitchie | TrustRadius Reviewer

Likelihood to Renew

Bronto

Bronto 8.0
Based on 5 answers
Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
Jason Bean | TrustRadius Reviewer

Adobe Commerce (Magento Commerce)

Adobe Commerce (Magento Commerce) 9.8
Based on 8 answers
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
Christian Kern | TrustRadius Reviewer

Usability

Bronto

Bronto 9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
Anonymous | TrustRadius Reviewer

Adobe Commerce (Magento Commerce)

Adobe Commerce (Magento Commerce) 9.0
Based on 1 answer
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Bronto

Bronto 10.0
Based on 1 answer
I never experienced any downtime.
Anonymous | TrustRadius Reviewer

Adobe Commerce (Magento Commerce)

Adobe Commerce (Magento Commerce) 10.0
Based on 4 answers
No answer on this topic is available.

Performance

Bronto

Bronto 8.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

Adobe Commerce (Magento Commerce)

Adobe Commerce (Magento Commerce) 9.0
Based on 2 answers
No answer on this topic is available.

Support Rating

Bronto

Bronto 2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis | TrustRadius Reviewer

Adobe Commerce (Magento Commerce)

Adobe Commerce (Magento Commerce) 8.0
Based on 2 answers
The technical service was impeccable. They were on point and were very knowledgeable.
Anonymous | TrustRadius Reviewer

Online Training

Bronto

Bronto 8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
Anonymous | TrustRadius Reviewer

Adobe Commerce (Magento Commerce)

Adobe Commerce (Magento Commerce) 8.0
Based on 2 answers
Great value for an flexible, open source platform.
Anonymous | TrustRadius Reviewer

Implementation Rating

Bronto

Bronto 9.0
Based on 1 answer
Easy to set up.
Anonymous | TrustRadius Reviewer

Adobe Commerce (Magento Commerce)

Adobe Commerce (Magento Commerce) 8.0
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Bronto

Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
Anonymous | TrustRadius Reviewer

Adobe Commerce (Magento Commerce)

Magento scales much better than any of the other software when it comes to very large e-commerce websites. But all the other options are more user-friendly for smaller sites as there is a bit of a learning curve in learning to manage Magento. Customization is better along with WooCommerce and OpenCart as self-hosted solutions vs. BigCommerce and Shopify which are hosted. Magento should be the first choice for large, extensive e-commerce solutions,but for smaller stores, I would recommend the others first.
Anonymous | TrustRadius Reviewer

Return on Investment

Bronto

  • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
  • A/B split testing lets us try different things. Try this and that.
  • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
Johnathan Karch | TrustRadius Reviewer

Adobe Commerce (Magento Commerce)

  • Magento definitely lets us get a return on our investment. Because we have developers who can customize Magento to our needs, we have been able to create a beautiful and effective website, run promotions, and serve up customized product display pages that are effective and beautifully branded.
  • Magento has also caused a lot of time to be invested in doing something that seems simple, but without a lot of knowledge, end up taking far more time than could otherwise be better-spent.
  • We have had to outsource some of our development work due to Magento being developer-focused rather than marketer/merchandiser-focused. I've used other website management software that is comparable to Magento's capabilities but is far easier to use, that even someone like me (with basic HTML/CSS skills) can customize the front-end without requiring a back-end developer to intervene.
Steffany Winkelmann | TrustRadius Reviewer

Pricing Details

Bronto

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Adobe Commerce (Magento Commerce)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Bronto
8.1
Adobe Commerce (Magento Commerce)
7.5

Likelihood to Renew

Bronto
8.0
Adobe Commerce (Magento Commerce)
9.8

Usability

Bronto
9.0
Adobe Commerce (Magento Commerce)
9.0

Reliability and Availability

Bronto
10.0
Adobe Commerce (Magento Commerce)
10.0

Performance

Bronto
8.0
Adobe Commerce (Magento Commerce)
9.0

Support Rating

Bronto
2.0
Adobe Commerce (Magento Commerce)
8.0

Online Training

Bronto
8.0
Adobe Commerce (Magento Commerce)
8.0

Implementation Rating

Bronto
9.0
Adobe Commerce (Magento Commerce)
8.0

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