Bronto Marketing Platform (discontinued) vs. Adobe Commerce (Magento Commerce)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bronto Marketing Platform (discontinued)
Score 8.0 out of 10
N/A
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.N/A
Adobe Commerce (Magento Commerce)
Score 7.9 out of 10
N/A
Adobe Commerce (Magento Commerce) provides companies with a platform to manage, personalize, and optimize the commerce experience across every touch point and across the customer journey. ACC is built on Magento Commerce Pro and is integrated with Adobe Experience Manager. It was originally developed as an open-source eCommerce content management solution by Varien, Inc. Varien was acquired by eBay in…N/A
Pricing
Bronto Marketing Platform (discontinued)Adobe Commerce (Magento Commerce)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bronto Marketing Platform (discontinued)Adobe Commerce (Magento Commerce)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsRequest pricing at info@bronto.com.Must contact sales team for pricing.
More Pricing Information
Community Pulse
Bronto Marketing Platform (discontinued)Adobe Commerce (Magento Commerce)
Considered Both Products
Bronto Marketing Platform (discontinued)
Chose Bronto Marketing Platform (discontinued)
They have a strong Magento integration, which is a great thing for B2C Magento e-commerce business. Also, they have all the automation features, which allows you to automatize the sendings depending on your strategy, but Bronto charges additional for each new features.
Chose Bronto Marketing Platform (discontinued)
Bronto has been the best because of the price point and the ease of use, but yet it is still very powerful.
Chose Bronto Marketing Platform (discontinued)
We previously used Mail Chimp to manage our emails. Bronto was much more suited for a larger company such as ours. We grew significantly since we started using Mail Chimp. We needed an email service provider that could handle our larger customer base and the email demands …
Chose Bronto Marketing Platform (discontinued)
When you compare the full suite of offering of each of the other providers, each is always missing some feature that Bronto has in its suite that is a MUST have.
Chose Bronto Marketing Platform (discontinued)
Bronto is perfect for us right now because we are not simply sending out large email blasts, there is a bit of finesse but not on a massive scale yet.
Chose Bronto Marketing Platform (discontinued)
We used Lyris before switching to Bronto. This was quite a while ago but the difference was night and day. Calls to technical support from Lyris usually took several days and generally ended with disappointment. Often what I wanted to do was available, but not on the version …
Chose Bronto Marketing Platform (discontinued)
Bronto has much better suited personalized customer support. You work with your account manager who helps you get up and running, and then (optional) you can book time with a strategist that will go over your program goals and help you figure out what tasks to tackle first to …
Adobe Commerce (Magento Commerce)

No answer on this topic

Top Pros
Top Cons
Features
Bronto Marketing Platform (discontinued)Adobe Commerce (Magento Commerce)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bronto Marketing Platform (discontinued)
7.4
58 Ratings
Adobe Commerce (Magento Commerce)
-
Ratings
WYSIWYG email editor7.050 Ratings00 Ratings
Dynamic content6.450 Ratings00 Ratings
Ability to test dynamic content6.449 Ratings00 Ratings
Landing pages4.525 Ratings00 Ratings
A/B testing9.055 Ratings00 Ratings
Mobile optimization7.850 Ratings00 Ratings
Email deliverability reporting9.4114 Ratings00 Ratings
List management7.456 Ratings00 Ratings
Triggered drip sequences8.448 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bronto Marketing Platform (discontinued)
7.6
57 Ratings
Adobe Commerce (Magento Commerce)
-
Ratings
Dashboards7.857 Ratings00 Ratings
Standard reports7.856 Ratings00 Ratings
Custom reports7.143 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Adobe Commerce (Magento Commerce)
7.8
32 Ratings
Product catalog & listings00 Ratings8.031 Ratings
Product management00 Ratings7.932 Ratings
Bulk product upload00 Ratings6.727 Ratings
Branding00 Ratings8.328 Ratings
Mobile storefront00 Ratings8.630 Ratings
Product variations00 Ratings8.130 Ratings
Website integration00 Ratings8.130 Ratings
Visual customization00 Ratings7.432 Ratings
CMS00 Ratings7.331 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Adobe Commerce (Magento Commerce)
7.1
31 Ratings
Abandoned cart recovery00 Ratings6.926 Ratings
Checkout user experience00 Ratings7.231 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Adobe Commerce (Magento Commerce)
9.2
31 Ratings
eCommerce security00 Ratings9.231 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Adobe Commerce (Magento Commerce)
6.8
30 Ratings
Promotions & discounts00 Ratings8.030 Ratings
Personalized recommendations00 Ratings6.027 Ratings
SEO00 Ratings6.327 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Adobe Commerce (Magento Commerce)
8.0
32 Ratings
Multi-site management00 Ratings9.026 Ratings
Order processing00 Ratings8.831 Ratings
Inventory management00 Ratings8.031 Ratings
Shipping00 Ratings7.429 Ratings
Custom functionality00 Ratings6.731 Ratings
User Ratings
Bronto Marketing Platform (discontinued)Adobe Commerce (Magento Commerce)
Likelihood to Recommend
8.1
(60 ratings)
7.6
(40 ratings)
Likelihood to Renew
8.0
(5 ratings)
9.8
(8 ratings)
Usability
9.0
(1 ratings)
9.0
(1 ratings)
Availability
10.0
(2 ratings)
10.0
(4 ratings)
Performance
8.0
(2 ratings)
9.0
(2 ratings)
Support Rating
2.0
(4 ratings)
8.0
(2 ratings)
Online Training
8.0
(1 ratings)
8.0
(2 ratings)
Implementation Rating
9.0
(2 ratings)
8.0
(2 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Bronto Marketing Platform (discontinued)Adobe Commerce (Magento Commerce)
Likelihood to Recommend
The Bronto Marketing Platform
If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
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Adobe
Ultimately, if a company is looking for a solid industry-known E-Commerce system, Magento Commerce does exactly what it's intended to do. The headaches start when your company wants to start getting granular in customizations of the platform to meet specific business needs (which every company eventually has). This becomes a major issue down the road when trying to upgrade said customizations as the core software updates.
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Pros
The Bronto Marketing Platform
  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
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Adobe
  • Magento Commerce Cloud allows us to develop our own custom solutions for problems that we need solved.
  • Magento Commerce Cloud can also be integrated with many of the third part vendors that we use. This has made many implementations go very smoothly and tends to be much quicker than developing our own custom solution.
  • There are many features available right out of the box. Many of them we have not implemented yet, but it is great to have them available to us when we are ready.
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Cons
The Bronto Marketing Platform
  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
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Adobe
  • The platform is difficult to tune and can be slow. Even with expensive best in class hardware the platform performance can be an issue. Even with caching poor coding can lead to unacceptable performance and user experiences.
  • The total cost of ownership for the platform can be quite high as a great deal of technical expertise is required to modify, develop, troubleshoot and maintain the platform. The costs of initial development are only a down payment on what a Magento store will cost. For mid size companies with substantial web revenues this can be overcome for smaller businesses the total cost of ownership may be prohibitive.
  • Security of the platform can be an issue. Magento is often targeted by hackers and much of the security is the responsibility of the store owner.
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Likelihood to Renew
The Bronto Marketing Platform
Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
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Adobe
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
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Usability
The Bronto Marketing Platform
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
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Adobe
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
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Reliability and Availability
The Bronto Marketing Platform
I never experienced any downtime.
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Adobe
No answers on this topic
Performance
The Bronto Marketing Platform
No issues.
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Adobe
No answers on this topic
Support Rating
The Bronto Marketing Platform
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
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Adobe
The technical service was impeccable. They were on point and were very knowledgeable.
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Online Training
The Bronto Marketing Platform
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
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Adobe
Great value for an flexible, open source platform.
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Implementation Rating
The Bronto Marketing Platform
Easy to set up.
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Adobe
No answers on this topic
Alternatives Considered
The Bronto Marketing Platform
Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
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Adobe
Magento scales much better than any of the other software when it comes to very large e-commerce websites. But all the other options are more user-friendly for smaller sites as there is a bit of a learning curve in learning to manage Magento. Customization is better along with WooCommerce and OpenCart as self-hosted solutions vs. BigCommerce and Shopify which are hosted. Magento should be the first choice for large, extensive e-commerce solutions,but for smaller stores, I would recommend the others first.
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Return on Investment
The Bronto Marketing Platform
  • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
  • A/B split testing lets us try different things. Try this and that.
  • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
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Adobe
  • Magento definitely lets us get a return on our investment. Because we have developers who can customize Magento to our needs, we have been able to create a beautiful and effective website, run promotions, and serve up customized product display pages that are effective and beautifully branded.
  • Magento has also caused a lot of time to be invested in doing something that seems simple, but without a lot of knowledge, end up taking far more time than could otherwise be better-spent.
  • We have had to outsource some of our development work due to Magento being developer-focused rather than marketer/merchandiser-focused. I've used other website management software that is comparable to Magento's capabilities but is far easier to use, that even someone like me (with basic HTML/CSS skills) can customize the front-end without requiring a back-end developer to intervene.
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