Bronto vs Adobe Commerce (Magento Commerce)

• It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
• It's logically organized, which can't be said of all ESP's.
• It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!

Read full review

• Magento Commerce Cloud allows us to develop our own custom solutions for problems that we need solved.
• Magento Commerce Cloud can also be integrated with many of the third part vendors that we use. This has made many implementations go very smoothly and tends to be much quicker than developing our own custom solution.
• There are many features available right out of the box. Many of them we have not implemented yet, but it is great to have them available to us when we are ready.

Read full review

• Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
• Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
• Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.

Read full review

• The platform is difficult to tune and can be slow. Even with expensive best in class hardware the platform performance can be an issue. Even with caching poor coding can lead to unacceptable performance and user experiences.
• The total cost of ownership for the platform can be quite high as a great deal of technical expertise is required to modify, develop, troubleshoot and maintain the platform. The costs of initial development are only a down payment on what a Magento store will cost. For mid size companies with substantial web revenues this can be overcome for smaller businesses the total cost of ownership may be prohibitive.
• Security of the platform can be an issue. Magento is often targeted by hackers and much of the security is the responsibility of the store owner.

Read full review

• Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
• A/B split testing lets us try different things. Try this and that.
• Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.

Read full review

• Magento definitely lets us get a return on our investment. Because we have developers who can customize Magento to our needs, we have been able to create a beautiful and effective website, run promotions, and serve up customized product display pages that are effective and beautifully branded.
• Magento has also caused a lot of time to be invested in doing something that seems simple, but without a lot of knowledge, end up taking far more time than could otherwise be better-spent.
• We have had to outsource some of our development work due to Magento being developer-focused rather than marketer/merchandiser-focused. I've used other website management software that is comparable to Magento's capabilities but is far easier to use, that even someone like me (with basic HTML/CSS skills) can customize the front-end without requiring a back-end developer to intervene.

Read full review