126 Ratings
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Score 7.9 out of 100
11 Ratings
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Score 9.1 out of 100

Feature Set Ratings

  • Pinpointe On-Demand ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Bronto Marketing Platform (discontinued)

74%
9.0

Pinpointe On-Demand

90%
Pinpointe On-Demand ranks higher in 8/9 features

WYSIWYG email editor

7.1
71%
50 Ratings
9.1
91%
7 Ratings

Dynamic content

6.4
64%
50 Ratings
9.1
91%
6 Ratings

Ability to test dynamic content

6.4
64%
49 Ratings
9.1
91%
6 Ratings

Landing pages

4.5
45%
25 Ratings
8.5
85%
3 Ratings

A/B testing

9.0
90%
55 Ratings
9.1
91%
6 Ratings

Mobile optimization

7.8
78%
50 Ratings
9.1
91%
7 Ratings

Email deliverability reporting

9.4
94%
114 Ratings
9.1
91%
13 Ratings

List management

7.5
75%
56 Ratings
9.1
91%
7 Ratings

Triggered drip sequences

8.4
84%
48 Ratings
9.1
91%
4 Ratings

Reporting & Analytics

7.6

Bronto Marketing Platform (discontinued)

76%
9.3

Pinpointe On-Demand

93%
Pinpointe On-Demand ranks higher in 3/3 features

Dashboards

7.8
78%
57 Ratings
9.1
91%
7 Ratings

Standard reports

7.8
78%
56 Ratings
9.1
91%
7 Ratings

Custom reports

7.1
71%
43 Ratings
9.6
96%
6 Ratings

Attribute Ratings

  • Pinpointe On-Demand is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating

Likelihood to Recommend

8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings
9.1

Pinpointe On-Demand

91%
9 Ratings

Likelihood to Renew

8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings
9.0

Pinpointe On-Demand

90%
3 Ratings

Usability

9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating

Pinpointe On-Demand

N/A
0 Ratings

Availability

10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Performance

8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Support Rating

2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings
9.1

Pinpointe On-Demand

91%
2 Ratings

Online Training

8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

Pinpointe On-Demand

N/A
0 Ratings

Implementation Rating

9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Configurability

10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

Pinpointe On-Demand

N/A
0 Ratings

Likelihood to Recommend

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
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Pinpointe On-Demand

Pinpointe is perfect for managing large numbers of contacts, including gathering new contacts and storing them throughout your databases, which can further be broken into lists and then individual tags for sorting and sending. Where it really excels is in the email marketing sector. We are able to send as many as several hundred thousand emails per hour, making sure all of our customers get time sensitive marketing material quickly.
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Pros

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

Pinpointe On-Demand

  • The detailed statistics page is really helpful.
  • Excellent and flexible Builder.
  • Customer Service responds within one hour.
  • Stock photos included.
  • Database separation & sub-accounts.
  • Excellent multi-inbox previewer available.
  • Responsive templates.
  • Invaluable webinars and training.
Read full review

Cons

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
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Pinpointe On-Demand

  • Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. That being said, our company as a whole is happy with what Pinpointe provides us with as is.
Read full review

Pricing Details

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    Pinpointe On-Demand

    Starting Price

    $0 Per User; Email Volume

    Editions & Modules

    Pinpointe On-Demand editions and modules pricing
    EditionModules
    Enterprise Edition$390+1
    Standard Edition$74+2

    Footnotes

    1. Per User; Email Volume
    2. Contacts, Email Volume

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    The Bronto Marketing Platform

    Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
    Read full review

    Pinpointe On-Demand

    Pinpointe On-Demand is a critical component of our marketing infrastructure and we will continue to use it to support our email marketing requirements
    Read full review

    Usability

    The Bronto Marketing Platform

    Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
    Read full review

    Pinpointe On-Demand

    No answers on this topic

    Reliability and Availability

    The Bronto Marketing Platform

    I never experienced any downtime.
    Read full review

    Pinpointe On-Demand

    No answers on this topic

    Performance

    The Bronto Marketing Platform

    No issues.
    Read full review

    Pinpointe On-Demand

    No answers on this topic

    Support Rating

    The Bronto Marketing Platform

    They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
    Read full review

    Pinpointe On-Demand

    They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company. They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
    Read full review

    Online Training

    The Bronto Marketing Platform

    They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
    Read full review

    Pinpointe On-Demand

    No answers on this topic

    Implementation Rating

    The Bronto Marketing Platform

    Easy to set up.
    Read full review

    Pinpointe On-Demand

    No answers on this topic

    Alternatives Considered

    The Bronto Marketing Platform

    Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
    Read full review

    Pinpointe On-Demand

    Pinpointe is a great #2 for specialty campaigns. Our bounce rates were higher than with other providers. Pinpointe's detailed reports and interface are a step above the competition.
    Read full review

    Return on Investment

    The Bronto Marketing Platform

    • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
    • A/B split testing lets us try different things. Try this and that.
    • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
    Read full review

    Pinpointe On-Demand

    • Our ROI has gone up significantly since using Pinpointe.
    • We are able to use the coding to implement a join form on our website directly so we don't have to download from our website and upload to Pinpointe each time we want to add our contacts.
    • Our emails show up white-labeled so it is our own branding on all emails.
    Read full review

    Screenshots

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